A sharing perspective of starting a new and sustainable business from a technology perspective.

1. How to create a sustainable
business?
A sharing perspective of Ben Ng who has or help to create sustainable business for technology related businesses ranging from micro-
payment services for emerging countries, customer experience self-help service for developed countries in telco mobile services,
mobile advertising srevices for telco in developed and emerging countries, enterprise mobility managed services for developed and
emerging countries, digital education services for emerging and developed countries and ITaaS for emerging and developed countries
,
Ben Ng
Ben__4@hotmail.com

2. Key elements
• Technologies i.e. communication networking,
social networking and business networking.
• Ecosystem i.e. a platform for values to be
realized.
• Cash Flow i.e. a positive financial statement
• Operation efficiency i.e. balancing the outputs
with the inputs.

3. Past Trends (1/2)
• Technologies i.e. a common communication
networking technologies adopted globally e.g.
internet and mobile. A common social
networking technologies adopted globally e.g.
Facebook, Twitter. A common business
networking technologies e.g. linkedln
• Ecosystem i.e. a common platform to achieve a
common goal such as Apple, Google and
Windows AppStore for leisure, productivity and
purpose where majority aggregate

4. Past Trends (2/2)
• Cash Flow i.e. a channel for getting
capital/investment to sustain the business such as
grants, VC and crowdfunding. For instance, a
search engine R&D on existing technologies with
funding from VC. A networking site for business
deals with funding from grants.
• Operation efficiency i.e. a positive business
model which support the business operation. For
instance, a online website purchase of goods
which deliver about the same cost and time as
the actual site visit goods purchase.

5. Past Trends = Reflections
• A business is sustainable if it is logical. For
instance, the Global top 500 companies
operates on a simple business logic whereby
their outputs are essential for human
consumptions.
• A business is sustainable if it is balanced with
cash flow
• A business is sustainable if it is operating
efficiently.

6. A Sustainable Business Model
• Ecosystem i.e. is the ecosystem logical? Do
you create an ecosystem whereby 80% of your
target audience forming 80% of the market
size can accept?
• Cash flow i.e. is your cash flow able to last 24
months?
• Operation efficiency i.e. is your operation able
to generate recurring revenue or sell through
revenue or sell out revenue?

7. Reflections (1/3)
• 3 months benchmark i.e. review prospect list
after every 3 months. If it grow 3 time as
before, you are on the right track
• 12 months benchmark i.e. review prospect list
closure every 12 months. If there are 5 time
closure 12 month before, you are on the right
track.

8. Reflections (2/3)
• 3 months benchmark i.e. review revenue after
every 3 months. If it grow 3 time as before,
you are on the right track
• 12 months benchmark i.e. review operating
margin every 12 months. If there are 40% 12
month before, you are on the right track.

9. Reflections (3/3)
• 3 months benchmark i.e. review partnership
after every 3 months. If it grow 3 time as
before, you are on the right track
• 12 months benchmark i.e. review partnership
sell through every 12 months. If it grow by 5
times 12 month before, you are on the right
track.

10. Always Plan For Renewal or Exit
• A sustainable business is a business which respond
positively to markets.
• A sustainable business is a business which help people
FIRST. People will help your business.
• A sustainable business is a business which will renew
its offering or exit. I have not seen a business operating
from the same products, services and solutions till now
without renewal apart from a market without or
minimal competition. Always exit if the reflections are
not met. This show either timing is not right or the
offering is not receptive to market.