Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Visual
Marketing
Plans.
With @benmumbycroft / @oneltd
Design Marketing
Startups
The world of
marketing has
forever changed
5Digital Dynamics
Scott Brinker / Hacking Marketing
@benmumbycroft | @citystarters
Welcome
@benmumbycroft | @citystarters
“The last three years,
we have seen
extraordinary events.
Who knows what is
going t...
Meanwhile in Marketing…
@benmumbycroft | @citystarters
12-months
later…
Time for another
marketing plan!
“Detailed and rigid
long-term (marketing)
plans are largely a
fantasy.This is partly
because our business
environment can
...
Objectives Audit Strategy Control
and customer
Sorry guys,
I’ve already
moved on!
Plan meets World
1.  Individuals and interactions
over processes and tools
2.  Working product over
comprehensive documentation
3.  Custome...
Steve blankCustomer development guy
concept Dev testing launch customer
I’m sorry, why
do I need this
again?
customer
Customer
Discovery
Customer
Validation
Problem –
Solution fit
Product –
Market fit
PIVOT
This is
awesome!
Alexander
osterwalderBusiness Model Canvas guy
Old School:
Leaders with a grand
vision & experts with a
detailed plan of action.
New School:
Iteration rather than
planning, working from the
bottom up, taking baby
steps not giant leaps.
@benmumbycroft | @citystarters
Meanwhile in Marketing…
WHAT IF…
We could apply the
same thinking to
Marketing?
Reactive Fixed
Vs
Adaptive
100% filing
cabinet proof!
4Key Sections
1Marketing Story
I need to get my
message across but
hate public
speaking!
Amplify.me.uk
Personal, one-to-one
presentation coaching
Indie Corporate
Trainers
Drama Schools
Communications
ConsultanciesME
NO
ME
ME, ME, ME,
ME, ME
For
Startups
Refreshing
Approach
2Marketing Goals
To make £XXXX per month in
revenue
To have 3-5 customers paying me a
monthly retainer
To win at least 2 corporate client
g...
DEC 2016
For the sake of argument
Currently making £XXX per month
in revenue
Currently have 1 customer paying
me a monthly retainer
No current active corpor...
JAN 2016
Ditto
The Goldilocks Test
Current
Situation
Aspirational
Goals
Why bother?
Current
Situation
Aspirational
Goals
Hello, McFly!?!?!
Current
Situation
...
3Marketing Strategy
Startup founders
Startup accelerators
Innovation centres
Previous corp clients
Larger comms agencies
Etc.
Interactive master classes
1-to-1 executive coaching
Skype mentoring sessions
Online Academy
Etc.
Personal referrals via existing
contacts
Direct emails and telephone calls
Sponsored posts via LinkedIn
Social media (Twit...
“Personal, 1-to-1 presentation
coaching”
“Leading presentation coach for
startup founders”
“Trained stage actor”
“Tangible...
Discounted taster sessions
Strategic freebies
Cost effective coaching options
(via Skype)
Don’t pay if it doesn’t work
Etc.
Stu’s boundless energy and
enthusiasm
Doing things that don’t scale
(ie over-investing in key clients)
Quarterly check-ups...
4Marketing Actions
ACTION 1
ACTION 2 ACTION 3
ACTION 4
ACTION 5 ACTION 8
ACTION 9
ACTION 10 ACTION 11
ACTION 12
Think Big.
Start
Small.
ACTION 1
ACTION 2 ACTION 3
ACTION 4
ACTION 5 ACTION 8
ACTION 9
ACTION 10 ACTION 11
ACTION 12
ACTION 1
ACTION 2 ACTION 3
AC...
Start
Small.
Scott Brinker / Hacking Marketing
Start
Small.
Scott Brinker / Hacking Marketing
SPRINT 1
Research key contacts within
London’s startup accelerator
community and target via
referrals with personal email
...
Summary.
Life moves
pretty
fast
Key points.
•  There’s a growing gap between the digital world
we live in and the analogue world that current
marketing ma...
Over to you…
Try writing aVisual Marketing Plan for your
own business, product, brand, super duper
awesomeness etc.
Take a...
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Nächste SlideShare
Wird geladen in …5
×

Visual Marketing Plan Canvas

11.432 Aufrufe

Veröffentlicht am

Inspired by the Agile Software Manifesto as well as the Lean Startup Movement and Business Model Canvas, the Visual Marketing Plan is a new agile approach to marketing planning that's collaborative, adaptive, user-friendly and fun.

Veröffentlicht in: Business
  • Hello! I have searched hard to find a reliable and best research paper writing service and finally i got a good option for my needs as ⇒ www.WritePaper.info ⇐
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • The #1 reason men leave the women they love. click here. ☞☞☞ https://dwz1.cc/C0LOhFpr
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • There is a useful site for you that will help you to write a perfect and valuable essay and so on. Check out, please ⇒ www.HelpWriting.net ⇐
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Ich kann eine Website empfehlen. Er hat mir wirklich geholfen. ⇒ www.WritersHilfe.com ⇐ Zufrieden und beeindruckt.
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Visual Marketing Plan Canvas

  1. 1. Visual Marketing Plans. With @benmumbycroft / @oneltd
  2. 2. Design Marketing Startups
  3. 3. The world of marketing has forever changed
  4. 4. 5Digital Dynamics
  5. 5. Scott Brinker / Hacking Marketing
  6. 6. @benmumbycroft | @citystarters
  7. 7. Welcome @benmumbycroft | @citystarters “The last three years, we have seen extraordinary events. Who knows what is going to happen tomorrow, let alone next month?” Mervyn King, Ex-Governor of the Bank of England
  8. 8. Meanwhile in Marketing…
  9. 9. @benmumbycroft | @citystarters
  10. 10. 12-months later…
  11. 11. Time for another marketing plan!
  12. 12. “Detailed and rigid long-term (marketing) plans are largely a fantasy.This is partly because our business environment can change so quickly.” Scott Brinker, Author of Hacking Marketing
  13. 13. Objectives Audit Strategy Control
  14. 14. and customer Sorry guys, I’ve already moved on! Plan meets World
  15. 15. 1.  Individuals and interactions over processes and tools 2.  Working product over comprehensive documentation 3.  Customer collaboration over contract negotiation 4.  Responding to change over following a plan
  16. 16. Steve blankCustomer development guy
  17. 17. concept Dev testing launch customer I’m sorry, why do I need this again?
  18. 18. customer
  19. 19. Customer Discovery Customer Validation Problem – Solution fit Product – Market fit PIVOT This is awesome!
  20. 20. Alexander osterwalderBusiness Model Canvas guy
  21. 21. Old School: Leaders with a grand vision & experts with a detailed plan of action.
  22. 22. New School: Iteration rather than planning, working from the bottom up, taking baby steps not giant leaps.
  23. 23. @benmumbycroft | @citystarters Meanwhile in Marketing…
  24. 24. WHAT IF… We could apply the same thinking to Marketing?
  25. 25. Reactive Fixed Vs Adaptive
  26. 26. 100% filing cabinet proof!
  27. 27. 4Key Sections
  28. 28. 1Marketing Story
  29. 29. I need to get my message across but hate public speaking!
  30. 30. Amplify.me.uk Personal, one-to-one presentation coaching
  31. 31. Indie Corporate Trainers Drama Schools Communications ConsultanciesME NO ME ME, ME, ME, ME, ME
  32. 32. For Startups Refreshing Approach
  33. 33. 2Marketing Goals
  34. 34. To make £XXXX per month in revenue To have 3-5 customers paying me a monthly retainer To win at least 2 corporate client gigs To become recognised as the UK’s leading presentation coach for startups Etc.
  35. 35. DEC 2016 For the sake of argument
  36. 36. Currently making £XXX per month in revenue Currently have 1 customer paying me a monthly retainer No current active corporate clients Employed as presentation coach by UK leading startup accelerator Etc.
  37. 37. JAN 2016 Ditto
  38. 38. The Goldilocks Test
  39. 39. Current Situation Aspirational Goals Why bother? Current Situation Aspirational Goals Hello, McFly!?!?! Current Situation Aspirational Goals Ahhh, just right.
  40. 40. 3Marketing Strategy
  41. 41. Startup founders Startup accelerators Innovation centres Previous corp clients Larger comms agencies Etc.
  42. 42. Interactive master classes 1-to-1 executive coaching Skype mentoring sessions Online Academy Etc.
  43. 43. Personal referrals via existing contacts Direct emails and telephone calls Sponsored posts via LinkedIn Social media (Twitter &YouTube) Etc.
  44. 44. “Personal, 1-to-1 presentation coaching” “Leading presentation coach for startup founders” “Trained stage actor” “Tangible ‘before & after’ results Etc.
  45. 45. Discounted taster sessions Strategic freebies Cost effective coaching options (via Skype) Don’t pay if it doesn’t work Etc.
  46. 46. Stu’s boundless energy and enthusiasm Doing things that don’t scale (ie over-investing in key clients) Quarterly check-ups Amplify Facebook community Etc.
  47. 47. 4Marketing Actions
  48. 48. ACTION 1 ACTION 2 ACTION 3 ACTION 4 ACTION 5 ACTION 8 ACTION 9 ACTION 10 ACTION 11 ACTION 12
  49. 49. Think Big.
  50. 50. Start Small.
  51. 51. ACTION 1 ACTION 2 ACTION 3 ACTION 4 ACTION 5 ACTION 8 ACTION 9 ACTION 10 ACTION 11 ACTION 12 ACTION 1 ACTION 2 ACTION 3 ACTION 4 ACTION 5 ACTION 8 ACTION 9 ACTION 10 ACTION 11 ACTION 12
  52. 52. Start Small. Scott Brinker / Hacking Marketing
  53. 53. Start Small. Scott Brinker / Hacking Marketing
  54. 54. SPRINT 1 Research key contacts within London’s startup accelerator community and target via referrals with personal email and relevant case study materials
  55. 55. Summary.
  56. 56. Life moves pretty fast
  57. 57. Key points. •  There’s a growing gap between the digital world we live in and the analogue world that current marketing management theory was created in •  Modern marketing management has a lot in common with software development and new business venturing •  Modern marketers should look to adopt and adapt new management tools being developed by these fields •  Visual Marketing Plans represents a new, more Agile approach to the marketing planning process and formulating marketing plans
  58. 58. Over to you… Try writing aVisual Marketing Plan for your own business, product, brand, super duper awesomeness etc. Take a photo and email the results to ben@oneltd.co.uk for a FREE review AND give us your feedback on how we could make it even better.

×