PowerPoint of BBC marketing

1. Life on Mars Marketing...
Life on Mars, which stars John Simm as the detective Sam Tyler had been attracting audiences of more than 7.5m
during its debut season last year and won best drama series at the International Emmy Awards in November
2006. Many things have sold this TV drama, the genre of it being more related to Sci-fi links to Doctor who which
will attract all the doctor who fans who like Sci-fi, it could interest those who never got to see the 70’s, it allows
us as millennials to actually witness what it was like and act as if we were there. This drama also plays on the
stereotypes as the main cop who is this strong, in charge character and then you have this criminal links to
Propp’s narrative theory which always has a hero which is Gene, a villain which is the criminal there trying to
catch, the helper which is Sam and then princess who is Sam's girlfriend who needs help saving, this will then
target those who always like that predictable cast and plot story. They have their series on blue ray also as well as
the original which widens there audience even more seeing as people could just have a blue ray player which
only allows blue ray CD’s but they have expanded it and allowed its release to be seen by everyone.

2. Types of Advertising
Life on mars have marketed there show out quite strategically by using all different types of media to target all
different types of audiences like firstly trailers which targets the millennials more and then they target the
boomers by using newspapers and magazines to promote its realise. They have created their own soundtrack
consisting of all the music within the show, if someone who likes music was to look at it and like it that would
want them to see the show and hear it again. All the different magazine covers that are promoting Life on Mars all
have different images, one shows both same and gene satisfied, another has them looking confused or worried
and another has Gene with his hand around Sam's neck suggesting there violence, all these different images show
how there show has a variety of different genres in it, Si-fi is the main one seeing as they are going back to the
70’s but its symbolising how they have a mixture and its not just one genre showing a lot of things happen within
the series.

3. Merchandise
Life on mars has a variety of different merchandise, they have t-shirts on sites like Redbubble and
EBay which I'm sure have a large reputation with online shoppers. They have made spin off books
like ‘The rules of modern policing’ and ‘The future of modern policing’ which are all available on
amazon which also has a high reputation, they have a calendar which was released in 2008 along
with other material like badges, Gene memes, figures, posters, phone cases and even pillows.

4. Life on Mars BBC Press
pack The introduction basically informs the audience on the main points, what the story is actually about, so life on mars for example is about a
detective who's in the coma and then wakes up back in time in the 70’s, it also informs you on all the different characters that play in the series.
 Another pack is on how the seventies were brought back to life, this gives the audience and small insight on how the show was made, showing
them behind the scenes on how it was made giving them a taste to see what it was like in the 70’s.
 The cast and creative team pack lists all of the roles within the show and who is played by them, it also lists all the people you don’t see but
made the show happen like, the camera team, the directors and the producers which again gives an insight to the audience on who took part in
the show which could educate them on something they never knew or wanted to find out, the actors and actress who plays the characters
gives them a background and takes the audience to all the other roles they’ve plays in different movies or TV shows.
 There is a pack based upon the actor John Simm which lets the audience know everything about him and all other things he has acting in. This
applies to all the other packs that include an actors/actresses page like Philip Glenister, Liz White, Dean Andrews and Marshal Lancaster all of
them actors who appear the most within the show.
 There is also another page based upon the cast and crew, it is listed as regulars which are the likes of Noreen Kershaw who plays Phyllis, the
unflappable desk Sergeant and Tony Marshall plays Nelson, the barman who is all ears who are characters who appear throughout the whole
series. Its also listed with key guests who are guest actors who sometimes appear in only one episode.
 Seeing as cars are a irregular aspect of the show, they have a pack based on it which shows you all of the different cars that are in the show,
this could target those who have an interest in old fashioned cars.
 The pack called ‘Do you remember 1973’ which is made for all the different tracks that were popular in the 70’s some of them may have been
played in the show like Life on Mars by David Bowie, it educates on all the hits of the 70’s, also it mentions sport so all of the memorable
moments in that time along with all the popular films like ‘The exorcist 'and ’Live and let die’.
 Synopses is another pack which takes you through every episode explaining what happened briefly, which could be there who aren’t sure what
its about and they want to read what all the episodes consist of.

5. Companies linking to the BBC...
 Barb// Barb stands for The Broadcasters Audience
Research Board which is the organisation that
compiles audience measurement and television
ratings in the United Kingdom. It links to BBC because
it allows them to view all the ratings of the shows that
are shown.
 TV License// More TV Licences are being bought in
the UK than ever. This income means all licence payers
can enjoy an ever wider choice of BBC shows and
services, free at the point of use, on a range of
platforms. This Links to the BBC because it informs the
BBC who hasn’t paid for the licence so they find who
hasn’t and fine them.
 Ofcom// Ofcom is the communications regulator in
the UK. They regulate the TV, radio and video-on-
demand sectors, fixed-line telecoms phones, mobiles
and postal services. This links to the BBC because if
they see any complainants so they can sort them out
before they air the next episode.

6. Contrasting Marketing to the 1970’s
 The 1970s marketing exploded with colour, it had
garishly colourful designs being used for a variety
of advertising projects. The maturing of computers
made graphic design possible for a wider variety
of businesses. Consumers weren’t used to colour
at the time so bold graphic designs and large
colourful headlines were needed to capture their
attention. Also as media became more
sophisticated companies began to look at longer
term strategies, but the method stayed pretty
much the same outbound marketing which
basically talked at customers. Telemarketing then
took root so you could then talk over the phone to
customers or through face to face using a web
cam. Then compared to now Search engines like
Google, Yahoo, and Microsoft’s Bing have been
made which continued to shape the consumer
experience. With new technology that’s been
released it makes it easier for things to be
represented, seeing as the newer generation
comes into it they will learn faster, everything will
be quicker to market where as back in the 70’s it
took quite a while. Posters, themed pillows and
phone cases wouldn’t have been around in the
70’s which suggests how there were no
merchandise.

7. David Hesmondhalgh Theory
 David Hesmondhalgh believed that creating spin offs or creating remakes stifles creativity people who are truly creative are
corrupted and exploited by the big companies, he also believes that people who are truly creative are corrupted and exploited
by the big companies, those industries which have their origin in individual creativity, skill and talent who have a potential for
wealth and job creation through the generation and exploitation of intellectual property. It links to life on mars because they
have created a spin off called ashes to ashes which involves some of the cast that are in the original which conveys to the
theory of David Hesmondhalgh. The DCMS classifies enterprises and occupations as creative, according to what the enterprise
produces, and what the worker primarily does. For example a company who produces records would be classified as
belonging to the music industry, and a worker who plays piano would be classified as a musician.
 The main purpose of this is to quantify so it can be used to count the number of firms, and the number of workers, creatively
employed in any given location. Sometimes this idea leads to some complications which are not immediately obvious. For
example a security guard working for a music company would be classified as a creative employee but not as creatively
occupied. All workers employed in creative industries even if there not creatively occupied like all musicians, security guards,
cleaners, accountants, managers are still counted and involved.
 Hesmondhalgh then reduces this list to which he calls "the core cultural industries" of advertising and marketing. His
definition only includes those industries that create “ texts“ or “ cultural artefact's" which engage in some form of industrial
reproduction, so he doesn’t bother with those who are involved with some sort of creative industry like cleaners or security
guards just those who are actually creative and produce some sort of creative material.