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Social media session

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May Update

         Social Media: More than just about friends




                                       RSCs – Stimulat...

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 What is Social Media?
 Activity 1
 The power of social media
 The Do’s
 The Don’t’s
 Igniting your social media
  p...

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What is Social Media?



  By definition:

      "Social media are media for social interaction, using highly
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Social media session

  1. 1. May Update Social Media: More than just about friends RSCs – Stimulating and supporting innovation in learning Go to View > Header & Footer to edit 19 June 2012 | slide 1
  2. 2.  What is Social Media?  Activity 1  The power of social media  The Do’s  The Don’t’s  Igniting your social media presence  Activity 2  Use in learning and teaching  Technical stuff….. www.rsc-eastern.ac.uk
  3. 3. What is Social Media? By definition: "Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” http://youtu.be/ZQzsQkMFgHE
  4. 4. The main players - the facts  845 million Users  Each user has av. 130 friends  FB users twice as active on mobiles  1 of every 5 page views  465 million users  175 million tweets per day  135 million users  2 billion people searches in 2010  2 million companies with pages.
  5. 5. Who are the main users? 60 Age 13-17 Age 18-34 50 Age 35-54 Age 55+ 40 30 20 10 0 Linked In Facebook Twitter
  6. 6. Methods of communication Cold Direct Emailing Texting Twitter Facebook Linked In Calling Mailing
  7. 7. Group Activity: (10 mins) In pairs, share with eachother: 1. A recent experience which you really enjoyed, why you enjoyed it and whether you would recommend it to anybody else 2. A recent experience that you DIDN‟T enjoy, what went wrong and whether you would put others off having the same experience.
  8. 8. 2011 The power of social media? Unhappy Unhappy Customer Customer Dinner with Posts on friends twitter 200 5 People Followers
  9. 9. 127 Followers RT – 42,000+ Recommendation
  10. 10. Sits on Warwickshire College‟s Twitter page
  11. 11. Southend Adult Community College
  12. 12. “Southend Adult Community College (SACC) are new to Social Media. We launched our Facebook and Twitter sites late last year and have found them both an effective communication method with our learners, potential students, partners and local businesses (Employer Responsive targeted Marketing). It has proved to be a great tool to promote new courses, news and events on the site. By posting pictures or an event, our 'fans' are able to tag themselves in pictures and can share our links with their friends, this enables us to gain a wider captive audience. We recently met Ed Miliband and Ed Balls, we uploaded the pictures to our Facebook page, it was just minutes before we were being contacted by external organisations regarding the visit, just shows how powerful social media is. Although Social Media is not my full time role, I manage to run our sites alongside my workload. However, it is a big commitment as it has to be moderated and given the nature of social media if you don’t maintain the sites it defeats the object. I regularly check the site over the weekend and in the evening to make sure the nature of the material that is being posted is not offensive or derogatory in any way. Although a lot of time and effort has gone into setting SACC up on Facebook and Twitter, we feel that it is a valuable marketing tool.”
  13. 13. Develop EBP have a Facebook page, a Twitter page and a You tube page! BBC 3 Programme #upforhire – used real time „tweets‟ as part or their programme
  14. 14. Following NAS No. NAS employees on Linked in
  15. 15. How can you use the power to your advantage? Market intelligence Sign in, tune in and listen Increase web presence Photo: Nick Fletcher Strengthen your web presence and SEO (e.g. 1 in 5 page views are FB) Free marketing on the web Use social media to leverage your marketing campaign – DON’T SPAM!!!
  16. 16. The do’s and the don’ts The Do’s  Plan effectively – think about who you are targeting and how social media will help you achieve your outcomes – PURPOSE!  Integrate – embed with other communication channels  Underpin – reinforce with traditional marketing methods (leaflets/newsletters/prospectus/local press)  Monitor & Listen – regularly update social media and take note of what is being said  Re-evaluate – if it’s working great, if it’s not, don’t give up look at what it’s not doing and how you can improve it further.
  17. 17. The do’s and the don’ts The Don’t’s  Let your pages/ social media presence stagnate. Update regularly or get rid  Post up information for the sake of posting information. Think about your audience – think about your content - DON’T SPAM!  Ignore privacy settings!  Post information using your personal profile unless you really need to.
  18. 18. Intelligence gathering The Tools:  Search Facebook pages using key terms (adult learning, NEETS) join or like groups and pages and post to them – increase your presence.  Use Twitter hashtags to create new discussion or to feed into existing areas e.g. #apprenticeships  LinkedIn – join professional network groups, post jobs, create ads.
  19. 19. The big three in more detail The Tools:  Facebook – HTML plug in, FB page Apps, FB Ads  Twitter – a closer look at hashtags, retweets and the twitterati  LinkedIn – join professional network groups, post jobs, create ads.
  20. 20. Igniting your social media presence 1. Have a reason to use social media (e.g. campaign to increase enrolments, targeting employers, raise awareness). 2. Scan social media for intelligence – what‟s trending/who‟s trending (re. Deborah Meaden) 3. Identify how you are going to generate interest (e.g. competition in local media, piggy back on national campaigns/event e.g. NAS) 4. Provide a call to action through social media (contact numbers/email, integrated webform in FB page) 5. Join up all social media platforms for consistent messaging and delivery – provides more options for the social media user. 6. Refuel the campaign with updates (e.g. youtube videos, increased presence in local press)
  21. 21. Igniting your social media presence: Examples Recruitment campaign Video diary of AC Chris Marchant through basic training at RAF Halton. http://www.youtube.com/playlist?list=PL094FE915BF943C5 9&feature=plcp Live careers advice, updates and ask an airman: https://twitter.com/#!/RAFCareers https://www.facebook.com/RAFCareers
  22. 22. Igniting your social media presence: Examples New product launch – Baked Stars Competition entry https://www.facebook.com/walkers/app_21241354885966 5 News and updates https://twitter.com/#!/walkers_crisps
  23. 23. Igniting your social media presence: Examples Increasing awareness with target market fliers LinkedIn page http://www.linkedin.com/company/cathay-pacific-airways Results • Three Sponsored Polls generated a total of 1,324 responses from business travellers • Recommendation Ads generated 97 recommendations on company Product Page • LinkedIn Research Network provides ongoing insight to ad effectiveness and provides useful data for future campaigns
  24. 24. Activity 2 – Social Media Marketeers 1. Working in groups select a random service or product from the hat. 2. Then discuss as a group how you are going to market your product or service using the ‘Who, what, when, how, where and why’ guide to develop a basic marketing proposal and how you will make use of social media to leverage your campaign 3. Pitch your campaign – winner will receive a prize!
  25. 25. Getting Started!! Build an Facebook Fan Page Quick way of reaching out to learners and building a community Set up a profile in LinkedIn Join groups, set up a company page and connect with stakeholders Get Tweeting Set up a twitter profile, follow people or things that are tweeting and join in conversation to increase your exposure Create your own channel Create a blog of your activity and link to your website and other social media.
  26. 26. for learning and teaching….
  27. 27. STARTING POINT 10 RULES FOR STAFF
  28. 28. RULE 1  You will need a “Safe Use Policy”  Ask all staff to read it
  29. 29. RULE 2  Staff to read briefing paper on how Facebook can be used as a tool for teaching and learning
  30. 30. RULE 3  Staff to familiarise themselves with the Facebook in Education page
  31. 31. RULE 4  Complete online Facebook Training Module (available for download to your VLE) • We thank Cornwall College for sharing their FB Training with the larger community
  32. 32. RULE 5  Do not use your normal Facebook profile.  Set up a professional Facebook profile linked to your organisation email address
  33. 33. RULE 6  Safeguarding Officer to set up professional profile on Facebook  Make sure they are enrolled as page/group admin for ALL organisations Facebook spaces
  34. 34. RULE 7  Ensure your organisations logo and name as default page/group image
  35. 35. RULE 8  Ensure you have similar message displayed on all organisations Facebook pages/groups: “In order to ensure safe use of the Internet, one of the Safeguarding Officers will be overseeing this page / group. We want you to be able to use Facebook safely, so please contact them on anyone@email.com if you are bullied online, or if you witness any online bullying within this page / group. Please also note that the Safeguarding Officers will also be monitoring comments made on any photos or videos uploaded to this page / group. If they see any comments that they regard as inappropriate, the comment will be removed and the user blocked from the Facebook page / group and reported to Facebook.”
  36. 36. RULE 9  Make sure you get Students permission to use film and photographs on your Facebook space.
  37. 37. RULE 10 • Ensure staff have completed the Facebook Checklist and return to Manager
  38. 38. Advice and Guidance  “Friending”: accept students friends requests when using tutor profile BUT do not send out friend requests to students even when using professional account
  39. 39. Advice and Guidance Pages and Groups:  Pages: Anyone can comment on any image/status update on any page- there is no need to “like” anymore.  Groups: have more levels of privacy
  40. 40. For Teaching and Learning What can you do?
  41. 41. Why?  Students are already there  Social Engagement  Pre-existing membership  M-learning  Embedded Digital Literacy Skills
  42. 42. What? Pages and Groups:  Pages for Subjects  Groups for fieldtrips and Tutor Groups /Collaborative  Blogs  Live Blogs/ Workshops FB Pages courtesy of Richard Huish College,
  43. 43. Data from Richard Huish: Sept to Nov 2011 Moodle Course: 330 views Facebook Page: 1621 views
  44. 44. Facebook Apps
  45. 45. Apps  Skype  Messenger  Blogger  Posterous  Questions  Notes  You Tube  Docs ….links..polls… …photos…ad infintum
  46. 46. Its coming…  Using Facebook as a college VLE (Carnegie USA)  Case Studies: There are 10 Facebook related Case Studies on the Excellence Gateway
  47. 47. JISC Safety Online ‘Although more providers are using social media, there is a set of providers who are being put off and not letting their students near this, as it is a risk with bullying etc. This is a real shame so we wanted to step in and offer ways and tips that this can be done safely and with less difficulty’ Quote from a recent podcast by John Kelly and Lynn McHugh JISC Legal
  48. 48.  JISC Legal esafety http://www.jisclegal.ac.uk/Themes/eSafety.aspx - excellent resource : please sign post all to here  JISC E-responsibility resources https://eresponsibility.pbworks.com/w/page/34463567/JISC%20RSC%20E- Responsibility%20Online%20Resource  Excellence gateway: esafety http://www.excellencegateway.org.uk/page.aspx?o=167931  JISC Legal esafety policy checklist http://www.jisclegal.ac.uk/Portals/12/Documents/PDFs/esafetychecklist.pdf

Hinweis der Redaktion

  • All of these JISC services now come under JISC Advance.Overview of what each one doesDo they support WBL?Yes- (but JISCmail need an .ac.uk email address to host and Procure-web more FE/HE
  • Original methods of marketing and social media are not mutually exclusive. Social media is an embedded and most popular form of communications
  • Social media has changed the way we share information - good or bad.# 1 - Customer has a bad experience, they go out for dinner and tell their friends about it = 5 people then have a negative impression of that company# 2 - Customer has a bad experience and then posts in on twitter – they have 200 followers – 201 people now have a negative impression of that company. 1 of those followers re tweets it they have 100 followers = 301 people have a negative impression…
  • Live examples from twitter this week.1 negative comment 127 followers – not too damaging however 3 of her friends retweeted – hitting in total 42612 people what she thought of their service.Just underneath this stream is a request for advice on which service to go for…..wonder if he will do the same search that l did?
  • # 1 she takes on Apprentices# 2 that she struggled to find suitable candidates as not enough were applying# 3 provided some case studies of the strong candidates she did find to promote them in a positive lightThe first search that l did on Google alone brought up 9 pages of different articles and news stories of her talking about ApprenticeshipsLook this up on twitter, Warwickshire College spotted an opportunity for positive promotion and ‘tweeted’ Deborah she replied and it is now on their twitter feed for all of their followers to see should they wish them too.New media at its best.
  • Example of college where they are embracing 2 / 3 of the social media examples we have talked about todayHighlight the Ed Millaband link / pictures of what is going on
  • This portal allows them to share information with their current & potential customersThey can search through these sites to look at what people are saying about their brandThey can use them to search for key types of people, i.e. if they were looking to attract more people onto a mechanics course they can use twitter to search for ‘petrol heads’ and comment on their twitter feed, or follow them – they may then in return look at their opportunities.Create links with partner colleges / providers Keep up to date on what is #trending and ensure that they are part of it if relevantAll sounds very time consuming – Danielle does not do this full time, she is a PA within the college so already has a day job!
  • Before Obama became the next president of the USA he used social media to connect with potential voters this included twitter, my space and blogs – in 2011 he has 10,672,326 followers!Develop EBP have had 1161 hits on their information on you tube aloneUp for Hire used live ‘tweeting’ as part of their programme, in this screen shot of 4 people there tweets are seen by over 3000 people.
  • If you have an employee on linked in – then you will have a company profile. Can you afford not to control what it says about you?If you follow a company that you get any updates that they post on your home page, free marketing!
  • http://www.slideshare.net/rscsw/facing-up-to-facebook-issues-for-the-uses-of-facebook-with-1619-year-old-learnersa-research-based-exploration

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