PHP has powered the evolution of eCommerce.

1. PHP eCommerce
Evolution
Then, Now, the Future

2. Who am I?
 A late bloomer
 Autodidact
 Autoracing & ColdFusion
 eCommerce & PHP
 Autoracing & PHP
 eCommerce & PHP

3. Why do I care?
 My Career
 My Friends' Careers
 Future careers
 eCommerce market is growing
I want to get a sense of where we are headed by looking
at where we've come from.

4. eCommerce Begins
Prehistory

5. eCommerce Begins:
Prehistory
Communication facilitates transactions.
Naturally, the first transaction is...

6. eCommerce Begins:
Prehistory

7. eCommerce Begins:
Prehistory
 Closed systems, large organizations
Initial problem: how to translate virtual shopping to
consumers of the time?

8. eCommerce Begins:
Prehistory
1983: Viewtron

9. eCommerce Begins:
Prehistory
1984: CompuServe's "Electronic Mall"

10. eCommerce Begins
Early WWW

11. eCommerce Begins: Early
WWW
 1990-1991: Tim Berners-Lee, WorldWideWeb, HTML
 1994: Netscape 1.0 & SSL

12. eCommerce Begins: Early
WWW
 May 1995: NSF removes restriction of commerce on
the Internet
 Three months later, Netscape's IPO peaked at
$75/share.
 June 6, 1995: PHP 1.0

13. eCommerce Begins: Early
WWW
 1995: Amazon sells its first book
 1997: Amazon goes public
 1995: eBay (née AuctionWeb) sells its first broken laser
pointer.
 1998: eBay goes public

14. PHP eCommerce
Emergence

15. PHP eCommerce: Emergence
 Shift from ISP-dominated marketplaces:
 Power to the vendors
 Power to the people

16. PHP eCommerce: Emergence
 Early players: (Other languages & platforms!)
"First e-commerce project 1999, back when Intershop still
was written in Perl ... (not Java). I created a few cartridges
for it (today they would be called modules or plugins)."
- Vinai Kopp (@VinaiKopp), netzarbeiter.com

17. PHP eCommerce: Emergence
 Early players: PHP
"We put up a store with some apple equipment for resell,
[eventually bringing in some Malaysian kids with stolen
credit cards."
- Mathew Beane (@aepod)

18. PHP eCommerce: Emergence
 Early players: TEP/osCommerce
 Started by Harald Ponce de Leon in March 2000
 Ubiquitous 2.2 came in February 2003
 Many forks: Zen Cart, CREloaded

19. PHP eCommerce: Emergence
 Early players: WP e-Commerce
"WP e-Commerce has existed since 2006, I've been a
lead developer for it since 2010. It has been downloaded
roughly 2.8 million times and, depending what source
pick, runs approximately 3% of all e-commerce sites on
the web"
- Justin Sainton (@JS_Zao)

20. PHP eCommerce: Emergence
 Early players: Übercart (2007)

21. PHP eCommerce: Emergence
 Early players: Übercart (2007)
"[In 2005] we were using osCommerce to power the store
and had a small marketing site in Drupal 4.6... Ultimately
we decided to bet big on Drupal"
- Ryan Szrama (@ryanszrama), Drupal Commerce

22. PHP eCommerce: Emergence
Early PHP eCommerce is about the convergence
between catalog and content, with openness driving
innovation.

23. PHP eCommerce
Adolescence

24. PHP eCommerce:
Adolescence
 Rise of the Platforms: CREloaded (2004)

25. PHP eCommerce:
Adolescence
 Rise of the Platforms: Volusion (2004)

26. PHP eCommerce:
Adolescence
 Drupal Commerce
 Remember Ryan? After Übercart, Ryan founded
Commerce Guys and Drupal Commerce.
 Currently powering 32k+ shops

27. PHP eCommerce:
Adolescence
 Side Note: AdWords ('00) & Analytics ('05)

28. PHP eCommerce:
Adolescence
 Magento
(2007)
 Varien, Inc. ZF-based answer to the mess of
osCommerce
 Build a platform, then build an eCommerce app

29. PHP eCommerce:
Adolescence
 Magento
(2007)
 Feature-rich, robust (if difficult) code
 Rapid adoption & growth into enterprise space led to
acquisition by eBay in 2011

30. PHP eCommerce:
Adolescence
 Rise of the Platforms: Part Deux!

31. PHP eCommerce:
Adolescence
 Rise of the eCommerce App Store
 MagentoConnect
 WooCommerce

32. PHP ECOMMERCE
Maturity

33. PHP eCommerce: Maturity
 Where are we now?
$1 Trillion in eCommerce sales of goods & services
worldwide in 2013, according to eMarketer.

34. PHP eCommerce: Maturity
 Where are we now?
U.S.: $395.28, 12.4%
China: $181.62, 65.1%
Japan: $118.59, -7.2%
U.K.: $99.19, 13.7%
Germany: $53.00, 12.8%
France: $36.99, 11.0%
Australia: $26.77, 6.0%
Canada: $24.25, 14.2%
Spain: $21.57, 16.2%
Italy: $19.80, 22.6%
eMarketer's 2013 projections, inc. % growth over 2012

35. PHP eCommerce: Maturity
 Factors: People
 More & more people (consumers) coming online:
 1995: 16M
 2001: 458M
 2006: 1B
 2013: 2.7B
 Emerging markets, esp. Asia/Pac

36. PHP eCommerce: Maturity
 Factors: Mobile

37. PHP eCommerce: Maturity
 Factors: Mobile
 Mobile access by consumers
 Mobile savvy by merchants (FFS & RWD sites)
 Mobile mentality

38. PHP eCommerce: Maturity
 Factors: Mobile
Mobile access by consumers:
 91% of all people on earth have a mobile phone
 56% of people own a smart phone
 50% of mobile phone users, use mobile as their primary
Internet source
 80% of time on mobile is spent inside apps
 72% of tablet owners purchase online from their tablets
each week

39. PHP eCommerce: Maturity
 Factors: Mobile
Mobile access by consumers:

40. PHP eCommerce: Maturity
 Factors: Mobile
 Mobile savvy by merchants (FFS & RWD sites)
Merchants are going where the consumers are.

41. PHP eCommerce: Maturity
 Factors: Mobile
Mobile Mentality
Mobile playground, mobile apps, mobile payments all
require platforms which can manage the various form
factors.

42. PHP eCommerce: Maturity
 Factors: Enterprise
 Enterprises are learning to use OSS
 PHP is becoming more and more robust
 Enterprise demands are bringing sophistication of
frameworks "up"

43. PHP eCommerce: Maturity
 "Enterprise" Problems
 Big data: arbitrary expansion, need to dive
 Testability
 Deployments
 Integrations

44. PHP eCommerce
Future

45. PHP eCommerce: Future
 Solving "Enterprise" Problems:
 Big data: NoSQL
 Testability: Framework architecture
 Deployments: git, virtualization (HHVM), Composer
 Integrations: Service-oriented architecture, FIG

46. PHP eCommerce: Future
 Your thoughts?

47. PHP eCommerce: Future
 Your thoughts?
"I can't imagine ever doing a web project outside of Drupal,
I'm in it for the long haul. Drupal won't be leaving PHP any
time soon, if ever, and we're only just now unleashing the
power of Symfony2 and the other PHP libraries we've
added as dependencies for Drupal 8."
-Ryan Szrama

48. PHP eCommerce: Future
 Your thoughts?
"Things will have more interoperability -- packages will be
available that can be installed to both Magento and Sylius
(for example)."
- Chris Jones (@leeked)

49. PHP eCommerce: Future
 Your thoughts?
"I think we’re in a very good state right now, especially as
the companies began to change their mind about PHP and
also consider it for “Enterprise” solutions, which was a
problem for a very long time."
- Tobias Zander (@airbone42)

50. PHP eCommerce: Future
 Your thoughts?
"Projects like hhmv and appserver.io are pushing the
boundaries of what currently is possible, but that is
happening all the time in some way or another"
- Vinai Kopp

51. PHP eCommerce: Future
 Your thoughts?
"Magento 2."
- Me