This case study demonstrates how retargeting can be used to improve the overall performance of a search marketing campaign through gains in incremental conversions.

1. CASE STUDY: RETARGETING + SEM

2. THE CHALLENGE
• Mentor Graphics (under the
IESD product line) was
running existing PPC search
campaign that were
generating conversions, but
at high cost & low volume.
Not ideal.
• Simply put, we needed to
significantly increase the
overall effectiveness of the
program but had some tough
parameters to work around.
• There was NO additional
budget and NO control over
on-site conversion rate
optimization.
www.amplify-interactive.com
Keyword Category:
Wiring and Harness
Design Software Tools

3. THE SOLUTION
www.amplify-interactive.com
We developed a retargeting campaign to capture incremental
conversions and support lead nurturing efforts
Group B: Visitors Who
Converted
Retarget these visitors
with a mix of brand ads
and offers based on
their previous
conversion activity.
Goal: Turn leads into
prospects via increased
conversion activity
Group A: Visitors Who
Didn’t Convert
Retarget these visitors
with ads that promote
a mix of white paper
offers based on their
on-site activity
Goal: Convert these
visitors into leads

4. THE RESULTS:
10
15
20
25
30
35
40
45
50
55
60
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Conversions
Conversions Trendline
218% Increase in Conversions
www.amplify-interactive.com

5. THE RESULTS
Conversion Rate Improves 252%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Conversion Rate
Conversion Rate Trendline
www.amplify-interactive.com

6. THE RESULTS
$30.00
$50.00
$70.00
$90.00
$110.00
$130.00
$150.00
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Cost per Conversion
Cost per Conversion Trendline
www.amplify-interactive.com
Cost Per Conversion Falls 259%

7. FOLLOW US:
WWW.AMPLIFY-INTERACTIVE.COM/BLOG/
@AMPLIFYSEM
WWW.SLIDESHARE.COM/BENJAMINLLOYD
CONTACT US TODAY!
WWW.AMPLIFY-INTERACTIVE.COM
IMPROVE YOUR MARKETING
WITH RETARGETING