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non-profit storytelling
     in the age of
the digital generation
who
v.1
what          The electronically synergized multiphase
                  value-added message delivery
                    methodology for non-profits

PHASE 1:                     PHASE 3:
  Tell your                  …then here…
 story here
              PHASE 2:                            PHASE 4:
               Good things
                                                  …then here…
              happen here…




                                   PHASE 5:
                                    …then here!
what
         …in other words,
        telling your story


helps the community you serve…




       …and your bottom line
who                     You have to tell your story
                          where the people are
v.2
      88% of those 59 and older watch
      local broadcast news or cable




      Only 52% of those 18-27 do.
who                  You have to tell your story
                       where the people are
v.2

       80% of those 59 and older
       read a daily newspaper




  Only 43% of those 18-27 do.
  (49% for Gen X).
who                   You have to tell your story
                        where the people are
v.2

  58% of those 59 and older listen
  to the radio news broadcasts.




      26% for those 18-27.
who                       You have to tell your story
                            where the people are
v.2
As of 2008, two thirds of Americans - 67% -
believe traditional journalism is out of touch
with what Americans want from their news.
Nearly half of respondents (48%) said their
primary source of news and information is
the Internet, an increase from 40% who said
the same a year ago.
sources: Harris Poll & WE Media/Zogby
who              You have to tell your story
                     where the people are
   v.2
Question: Are you sure you are reaching your
target audience?

Are you reaching as many people as you could?

As many people as you should?
when




       right
       now
where




        right
        here:
why                                Because you want to speak the
                                         same language as everyone else
   1895




An Italian inventor named Guglielmo Marconi
(1874-1937) sends a radio signal across his
family estate.

He is the father of radio.


[Gregory J. Golda, Pennsylvania State University]
why                                Because you want to speak the
                                         same language as everyone else
      1912




Congress passes the Radio Act of 1912.

The act prevents amateur radio operators from
interfering with government stations.




[Gregory J. Golda, Pennsylvania State University]
why                               Because you want to speak the
                                        same language as everyone else
            1927




On September 7, Philo T. Farnsworth transmits
his first successful electronic TV images.




[Steven E. Schoenherr, University of San Diego]
why                               Because you want to speak the
                                        same language as everyone else
              1931




NBC begins its first TV station in New York.




[Steven E. Schoenherr, University of San Diego]
why                               Because you want to speak the
                                        same language as everyone else
                  1941




The FCC issues its first 10 commercial TV
licenses.




[Steven E. Schoenherr, University of San Diego]
why                               Because you want to speak the
                                        same language as everyone else
                        1949




There are 2,881 radio stations and 98 television
stations.




[Adam Thierer, Heritage Foundation, 1993]
why                               Because you want to speak the
                                        same language as everyone else
                            1960




There are 4,309 radio stations, 569 television
stations.




[Adam Thierer, Heritage Foundation, 1993]
why                               Because you want to speak the
                                        same language as everyone else
                                            1989




There are more than 10,000 radio stations and
nearly 1,400 TV stations.




[Adam Thierer, Heritage Foundation, 1993]
why                               Because you want to speak the
                                        same language as everyone else
                                                   2006




More than 58% of homes have basic cable.




[Adam Thierer, Heritage Foundation, 1993]
why               Because you want to speak the
                        same language as everyone else
                                      TODAY




Today there are more than 18 million subscribers
to Sirius XM Satellite Radio.




[Satellite Radio USA]
why               Because you want to speak the
                        same language as everyone else
                                      TODAY




Sirius has more than 1 million. Sirius has 65
channels of music and 52 channels of
information.




[Satellite Radio USA]
why            Because you want to speak the
                     same language as everyone else
                                   TODAY




There are over 5 billion web sites on Earth.




[wiki.answers.com]
why              Because you want to speak the
                        same language as everyone else
                                      TODAY




YouTube hosts more than 6 million videos.




[Wall Street Journal]
why           Because you want to speak the
                 same language as everyone else
                               TODAY




Facebook has more than 175 million users.




]
why       Because you want to speak the
                same language as everyone else
                              TODAY




There are more than 110 million MySpace
accounts.




[Wikipedia]
why         Because you want to speak the
                  same language as everyone else
                                TODAY




Twitter has more than 6 million unique monthly
visitors.




[Wikipedia]
why        Because you want to speak the
                 same language as everyone else
                               TODAY




Google has indexed over 1 trillion URLs.




[google.com]
why           Because you want to speak the
                   same language as everyone else
                                 TODAY




If a person spent just one minute visiting each
page of everything on the web, it would take her
about 31,000 years without any rest to see it all.




[momento24]
why            Because you want to speak the
                 same language as everyone else
                               TODAY




There are at least 56 web-based news
aggregators, five cross-platform
aggregators, nine for Macintosh, around 30 for
PC (Windows), seven for Linux, nine e-mail
based aggregators, and ten for mobile devices.
In other words…
There are more news aggregators          than
there were TV stations in 1949.
how                           No one can teach you…

      …so take a deep breath and jump in.

                         You can do it.
Start with these, and explore from there:

                         www.facebook.com

                            www.twitter.com

                          www.delicious.com

                          www.youtube.com
conclusion
              Thank you.




      http://warnerkirby.blogs.com
       www.twitter.com/bkirby816
    www.facebook.com/benjamin.kirby1

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Non profit storytelling in the age of the digital generation

  • 1. non-profit storytelling in the age of the digital generation
  • 3. what The electronically synergized multiphase value-added message delivery methodology for non-profits PHASE 1: PHASE 3: Tell your …then here… story here PHASE 2: PHASE 4: Good things …then here… happen here… PHASE 5: …then here!
  • 4. what …in other words, telling your story helps the community you serve… …and your bottom line
  • 5. who You have to tell your story where the people are v.2 88% of those 59 and older watch local broadcast news or cable Only 52% of those 18-27 do.
  • 6. who You have to tell your story where the people are v.2 80% of those 59 and older read a daily newspaper Only 43% of those 18-27 do. (49% for Gen X).
  • 7. who You have to tell your story where the people are v.2 58% of those 59 and older listen to the radio news broadcasts. 26% for those 18-27.
  • 8. who You have to tell your story where the people are v.2 As of 2008, two thirds of Americans - 67% - believe traditional journalism is out of touch with what Americans want from their news. Nearly half of respondents (48%) said their primary source of news and information is the Internet, an increase from 40% who said the same a year ago. sources: Harris Poll & WE Media/Zogby
  • 9. who You have to tell your story where the people are v.2 Question: Are you sure you are reaching your target audience? Are you reaching as many people as you could? As many people as you should?
  • 10. when right now
  • 11. where right here:
  • 12. why Because you want to speak the same language as everyone else 1895 An Italian inventor named Guglielmo Marconi (1874-1937) sends a radio signal across his family estate. He is the father of radio. [Gregory J. Golda, Pennsylvania State University]
  • 13. why Because you want to speak the same language as everyone else 1912 Congress passes the Radio Act of 1912. The act prevents amateur radio operators from interfering with government stations. [Gregory J. Golda, Pennsylvania State University]
  • 14. why Because you want to speak the same language as everyone else 1927 On September 7, Philo T. Farnsworth transmits his first successful electronic TV images. [Steven E. Schoenherr, University of San Diego]
  • 15. why Because you want to speak the same language as everyone else 1931 NBC begins its first TV station in New York. [Steven E. Schoenherr, University of San Diego]
  • 16. why Because you want to speak the same language as everyone else 1941 The FCC issues its first 10 commercial TV licenses. [Steven E. Schoenherr, University of San Diego]
  • 17. why Because you want to speak the same language as everyone else 1949 There are 2,881 radio stations and 98 television stations. [Adam Thierer, Heritage Foundation, 1993]
  • 18. why Because you want to speak the same language as everyone else 1960 There are 4,309 radio stations, 569 television stations. [Adam Thierer, Heritage Foundation, 1993]
  • 19. why Because you want to speak the same language as everyone else 1989 There are more than 10,000 radio stations and nearly 1,400 TV stations. [Adam Thierer, Heritage Foundation, 1993]
  • 20. why Because you want to speak the same language as everyone else 2006 More than 58% of homes have basic cable. [Adam Thierer, Heritage Foundation, 1993]
  • 21. why Because you want to speak the same language as everyone else TODAY Today there are more than 18 million subscribers to Sirius XM Satellite Radio. [Satellite Radio USA]
  • 22. why Because you want to speak the same language as everyone else TODAY Sirius has more than 1 million. Sirius has 65 channels of music and 52 channels of information. [Satellite Radio USA]
  • 23. why Because you want to speak the same language as everyone else TODAY There are over 5 billion web sites on Earth. [wiki.answers.com]
  • 24. why Because you want to speak the same language as everyone else TODAY YouTube hosts more than 6 million videos. [Wall Street Journal]
  • 25. why Because you want to speak the same language as everyone else TODAY Facebook has more than 175 million users. ]
  • 26. why Because you want to speak the same language as everyone else TODAY There are more than 110 million MySpace accounts. [Wikipedia]
  • 27. why Because you want to speak the same language as everyone else TODAY Twitter has more than 6 million unique monthly visitors. [Wikipedia]
  • 28. why Because you want to speak the same language as everyone else TODAY Google has indexed over 1 trillion URLs. [google.com]
  • 29. why Because you want to speak the same language as everyone else TODAY If a person spent just one minute visiting each page of everything on the web, it would take her about 31,000 years without any rest to see it all. [momento24]
  • 30. why Because you want to speak the same language as everyone else TODAY There are at least 56 web-based news aggregators, five cross-platform aggregators, nine for Macintosh, around 30 for PC (Windows), seven for Linux, nine e-mail based aggregators, and ten for mobile devices. In other words… There are more news aggregators than there were TV stations in 1949.
  • 31. how No one can teach you… …so take a deep breath and jump in. You can do it. Start with these, and explore from there: www.facebook.com www.twitter.com www.delicious.com www.youtube.com
  • 32. conclusion Thank you. http://warnerkirby.blogs.com www.twitter.com/bkirby816 www.facebook.com/benjamin.kirby1

Editor's Notes

  1. Storytelling: it only seems like rocket science. It is not difficult – and in fact, when done right, creates a self-perpetuating cycle!