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MobileCamp 2018 Progressive Web Apps

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Progressive Web Apps. Evolution der Apps.
Vortrag beim MobileCamp 2018 in Dresden mit Vorstellung von vielen Beispielen aus der https://pwa.bar

Veröffentlicht in: Präsentationen & Vorträge
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MobileCamp 2018 Progressive Web Apps

  1. 1. Progressive Web Apps
  2. 2. Die App Revolution 2 100.000 Apps Apple macht bereits mehr als 1 Mio. Umsatz pro Tag 0 Apps Durchschnittliche Anzahl Apps die ein User in den letzten 3 Monaten geladen hat 1. Smartphone 1 Mio. verkaufte Geräte in 3 Tagen 2,3 Mrd. Smartphone Nutzer weltweit 60+ Mrd. App Downloads 600% in 2 Jahren 10+ Mrd. App Downloads nach nur 4 Jahren 2009 2011 2013 2015 20172007
  3. 3. 3
  4. 4. 4 85 % der Smartphone Nutzung findet in Top-Apps statt
  5. 5. 5 Die meisten Konsumenten laden 0 Apps pro Monat
  6. 6. Progressive Web Apps - The Next Big Thing -
  7. 7. Web App lädt sehr schnell ab dem 2. Aufruf. Auch ohne Internetverbindung. Schnelle Ladezeit Look and Feel einer App. Optimiert für Smartphone Nutzung. App-Like Typische App Features fördern Re-Engagement Nutzerbindung Unterstützt und gefördert durch Google. Gut für SEO Erlaubt den Versand von Push Nachrichten (aktuell nur Android) Push Nachrichten Installation auf dem Home Screen. Home Screen Progressive Web Apps 7
  8. 8. Progressive Web App Native App Offline Funktionalität Mobile-spezifische Navigation Push Nachrichten Homescreen Installation Kein Download notwendig Keine App Store Submission Bei Google gelistet Geringe Datenmenge Erfordert keine Updates PWA bieten deutliche Vorteile im Vergleich zu nativen Apps im Bezug auf Nutzbarkeit und Benutzererfahrung, insbesondere bei kleinen Unternehmen * Im Moment nur auf Android verfügbar. Apple arbeitet bereits an der Umsetzung der Service Workers, die Push Nachrichten bei Web Apps ermöglichen (Quelle: heise online) *
  9. 9. Download vs. Direkte Nutzung 9 Native App aus App Store PWA im Web
  10. 10. Add-To-Homescreen - Android und iPhone 10 Add-To-Homescreen ist das neue “App- Download”
  11. 11. Push Nachrichten bei PWA 11 480 95% 50 Besucher / Woche 7 Besucher / Tag 200 Besucher / Monat 2.400 Besucher / Jahr Push Abonnenten nach 1 Tag Push Nachrichten bei PWA Neue Push Abonnenten nach 1 Woche Neue Push Abonnenten nach 1 Monat Neue Push Abonnenten nach 1 Jahr 40 10 1,4 20 % Subscription Rate
  12. 12. 12Android vs. iOS 65 % Android Nutzer auf allen AppYourself Apps
  13. 13. 13Service Workes
  14. 14. 14Android vs. iOS In Oct-2017 Android traffic stood at 146,620 visitors vs 91,724 iOS visitors
  15. 15. 17 Progressive Web Apps
  16. 16. ● 97 % mehr Click-Outs auf Hotelbuchungsseiten ● 150 % mehr Re-Engagement für User die Add-Homescreen gemacht haben
  17. 17. ● 80 % verbesserte Conversion bei Ticket Purchase ● Ladezeit unter 3 sec. ● Checkout in 30 sec.
  18. 18. ● 3 x mehr Verweildauer ● 40 % höheres re-engagement ● 70 % mehr conversions bei User über Add-to-Homescreen
  19. 19. 65% Steigerung bei Tweets 97% mehr conversion 600KB vs 146MB (Größe der App) 3x mehr Verweildauer Die Großen machen es vor Weitere Beispiele findet ihr in der pwa.bar @pwa.barfb.com/pwa.bar@pwa.bar
  20. 20. Erstellt eure eigene Progressive Web App Vielen Dank für eure Aufmerksamkeit Ben @benheisch Arthur Denis @denisvonbrasche PWA erstellen bei appyourself.net

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