Digital Strategy Presentation to the APG

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Created for the APG Australia's training session on digital planning. Designed to present an approach to digital strategy for today's fragmented media.

Business Technologie

DIGITAL STRATEGY
HOW TO APPROACH IT

APG Training

Presented by Ben Cooper, 5 September 2008

SLIDE TITLE (IN CAPS)

Add copy.

World population of 6.6 billion
21% are online
That’s 1.4 billion

Australian population of 20.6 million
79.4% are online
A staggering 16.3 million

SLIDE TITLE (IN CAPS)

Add copy.

We can understand behaviours like never before.

BBC ‘Britain From Above’ 2008

Digital Strategy Presentation to the APG

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Digital Strategy Presentation to the APG

1. DIGITAL STRATEGY HOW TO APPROACH IT APG Training Presented by Ben Cooper, 5 September 2008

2. SLIDE TITLE (IN CAPS) Add copy. World population of 6.6 billion 21% are online That’s 1.4 billion Australian population of 20.6 million 79.4% are online A staggering 16.3 million

3. SLIDE TITLE (IN CAPS) Add copy. We can understand behaviours like never before. BBC ‘Britain From Above’ 2008

4. Jubilation to outrage.

5. BUT BEFORE WE STEP FORWARD…