Ben Grossman presented ten tips for using social, mobile, and emerging media effectively: 1) be findable, 2) be trustworthy, 3) be attractive, 4) be conversational, 5) be attentive, 6) be in touch, 7) be mobile, 8) be strategic, 9) be exciting, and 10) be brilliant. He emphasized the importance of partnerships and monitoring conversations. The presentation highlighted statistics on technology and consumer usage to demonstrate opportunities for businesses to engage customers through social media.
4. SOCIAL:
Technology that enables
conversations and relationships.
MOBILE:
Wireless technology that enables
access to information and
communication.
EMERGING:
New technology that has not yet
reached the mainstream.
16. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting
Be Brilliant
25. You have to put yourself out there.
1. Google Places
‣ google.com/places
26.
27. You have to put yourself out there.
1. Google Places
‣ google.com/places
2. Yelp
‣ biz.yelp.com
28.
29. You have to put yourself out there.
1. Google Places
‣ google.com/places
2. Yelp
‣ biz.yelp.com
3. Paid Search: Google, Yahoo & Bing
‣ adwords.google.com
‣ searchalliance.com
32. You have to put yourself out there.
1. Google Places
‣ google.com/places
2. Yelp
‣ biz.yelp.com
3. Paid Search: Google, Yahoo & Bing
‣ adwords.google.com
‣ searchalliance.com
50. WARNING: THIS ISN’T ONE-WAY
ADVERTISING.
70%
OF FACEBOOK USERS WHO ‘LIKE’
PAGES DO NOT FEEL THEY’VE
GIVEN THEIR PERMISSION TO BE
MARKETED TO. EXACTTARGET | 2009
51. HINT: KNOW YOUR CONSUMERS
BACKWARDS & FORWARDS.
sts?
tere How o
the ir in ften do they w
hat are hear from you ant to
W ?
What can you provide of value?
brand?
with your
they con nect
W hy did
When is it best to reach
them?
74. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
75. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
76. 41%
of U.S. Internet users threatened
to stop buying from companies
CMO COUNCIL STUDY | 2009
that sent irrelevant messages
78. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
79. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting
80. 81%
give their email address
for a giveaway, deal,
or upcoming sale.
EXACTTARGET | 2011
82. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting
83. for energizing tourists and locals alike!
Be Findable
Be Trustworthy
Be Attractive
Be Conversational
Be Attentive
Be In Touch
Be Mobile
Be Strategic
Be Exciting
Be Brilliant
84. TODAY’S TAKEAWAYS:
1. Ten tips for social, mobile and
emerging technology.
2. Each other - stay and socialize.
Partnerships between partners
can work wonders.
3. Get on Visit Bucks County’s
social radar--there are benefits to
working together.
4. Be Brilliant with Oxford--come
chat us up about ideas and how
we can help you.
5. Join the Social Media Breakfast
Greater Philly community and
look out for our next event.
85. BEN GROSSMAN
communications strategist
602 741 0314
@bengrossman
www.ben-grossman.com
www.slideshare.net/bengrossman
bgrossman@oxfordcommunications.com
www.oxfordcommunications.com
#SMBPhilly
socialmediabreakfast.com/philly
tweet questions to @VisitBucksPA