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Social Media 'Status Update'
- 1. Social Media ‘Status Update’ Benjamin Gallagher, LSU MBA Candidate May 2011 Twitter: @bpg3
- 2. Let’s look at some recent characters from social media….
- 3. Do you have Tigerblood? Duh, __________ Winning Guinness Record Fastest to 1m followers: 25 hours 17 min Currently over 3.6m and growing at over 8,000/day.
- 4. Have a favorite day? Originally posted February 10th As of April 22nd: Over 115m views on Youtube159,000 digital copies sold
- 5. Man of your dreams? He’s the man your man could ________ like. smell
- 6. Brandof your dreams? From February 2010-August 2010 Facebook fan interaction was up 800% Twitter following increased 2700% The Old spice YouTube channel became the all time the most viewed channel According to Nielson: April 2010-June 2010, sales were up 57% In July 2010, sales were up 107% from the social responses campaign work P&G claims Old spice is now the #1 body wash brand for men based on both sales and volume growth.
- 9. Fast Facts Users 664 million 200 million 490 million unique users Visits per month ~40 ~10 ~14 Average length 23 min 13 min 25 min Time spent month 15h 33m 2h 12m 5h 50m
- 10. Most watched Youtube video
- 11. So what does this mean for business and marketing?
- 12. The “You Broadcasting System” Traditional media vs. Social Media Why do we use it? Word of mouth on steroids
- 13. Analyzing the Source Source: Nielson Trust Value and Engagement in Advertising July 2009
- 14. Top Brands on Facebook
- 15. Top Brands on Facebook 38,682,588 25,744,959 21,280,591 31,896,416 21,207,859 18,636,667 20,117,546 15,093,022 16,195,012 17,838,893
- 16. The Effectiveness of Facebook Ads
- 17. The Effectiveness of a Facebook Ad
- 18. Homepage Ad+ Social Advocate
- 19. Homepage Ad+ Organic Exposure
- 20. Striking the right balance
- 21. Summary of Effectiveness Study
- 27. Guidelines for the Chief Social Media Officer
- 28. #1: Don’t Tweet yourself out of a job Always maintain professional tone Have a social media policy in place
- 29. #2: Be transparent and responsive Be willing to accept and address negative comments Response time is critical!
- 30. #3: Provide tangible value
- 31. #4: Engage Consumers Fresh content Direct Interaction Cross-platform engagement
- 32. #4: Engage Consumers Fresh content Direct Interaction Cross-platform engagement
- 33. #4: Engage Consumers Fresh content Direct Interaction Cross-platform engagement
- 35. #5 Metrics Social media leads. Engagement duration Loyalty Conversions
- 36. #6: Legal Implications Copyright/Trademark FTC Advertising & Full Disclosure Privacy Illegal Development
- 37. #6: Legal Implications Copyright/Trademark FTC Advertising & Full Disclosure Privacy Illegal Development
- 38. Summary Brands will become more social New business opportunities will emerge It has become vital to hire a social expert
- 39. Contact E-mail: bgalla3@lsu.edu Twitter: @bpg3
Editor's Notes
- Very soon you’ll see actual messages you wrote about a brand reposted in an ad.