September 2018 Apple Event

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The document summarizes Apple's September 2018 event, noting that the new A12 Bionic chip is 15% faster than the previous A11 chip and capable of 5 trillion operations per second. It also discusses the improved Neural Engine, larger displays on the new iPhone models including the largest yet on the iPhone Xs Max, improved battery life of 30-90 extra minutes depending on the model, the debut of the Apple Watch Series 4's focus on health technology, and that while this year's announcements were not major, there were still new models and improvements to see.

Technology

Use T3 building image here or
switch it out for a client image.
1
APPLE EVENT
9 | 12 | 18

Apple Event
A12 BIONIC CHIP
At only 7nm, the new A12 Bionic chip is 15% faster than the A11 and
capable of performing 5 trillion operations per second. This is Apple’s
smartest, most-powerful chip.
Photo Source: apple.com
1
Photo Source: apple.com

Apple Event
NEXT GEN NEURAL ENGINE
The new A12 Bionic’s Neural Engine also allows for advanced machine
learning and fast, efficient AR experiences.
Photo Source: apple.com
2
Photo Source: apple.com

Apple Event
BIGGER IS BETTER
Even with three new models, Apple is keeping all of its phones large, with the
Xs MAX having the largest display in an iPhone yet, and the ‘smallest’
iPhone having a 5.8” display.
Photo Source: apple.com
3
Photo Source: apple.com

Apple Event
IMPROVED BATTERY
The new phones also have improved battery life. Since the new phones have
larger batteries, you can expect 30 extra minutes of battery life on the Xs and
90 extra minutes on the Xs Max.
Photo Source: apple.com
4
Photo Source: apple.com

Apple Event
WEARABLES
The Apple Watch Series 4 debut shows that Apple is focusing on wearables
and preventative health technology.
Photo Source: apple.com
5
Photo Source: apple.com

Apple Event
IN CONCLUSION
After Apple’s huge iPhone X announcement last year, there was nothing big
to expect this year, but it’s still exciting to see the new models and
improvements, even if they weren’t major.
Photo Source: apple.com
Photo Source: apple.com

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September 2018 Apple Event

1. Use T3 building image here or switch it out for a client image. 1 APPLE EVENT 9 | 12 | 18

2. Apple Event A12 BIONIC CHIP At only 7nm, the new A12 Bionic chip is 15% faster than the A11 and capable of performing 5 trillion operations per second. This is Apple’s smartest, most-powerful chip. Photo Source: apple.com 1 Photo Source: apple.com

3. Apple Event NEXT GEN NEURAL ENGINE The new A12 Bionic’s Neural Engine also allows for advanced machine learning and fast, efficient AR experiences. Photo Source: apple.com 2 Photo Source: apple.com

4. Apple Event BIGGER IS BETTER Even with three new models, Apple is keeping all of its phones large, with the Xs MAX having the largest display in an iPhone yet, and the ‘smallest’ iPhone having a 5.8” display. Photo Source: apple.com 3 Photo Source: apple.com

5. Apple Event IMPROVED BATTERY The new phones also have improved battery life. Since the new phones have larger batteries, you can expect 30 extra minutes of battery life on the Xs and 90 extra minutes on the Xs Max. Photo Source: apple.com 4 Photo Source: apple.com

6. Apple Event WEARABLES The Apple Watch Series 4 debut shows that Apple is focusing on wearables and preventative health technology. Photo Source: apple.com 5 Photo Source: apple.com

7. Apple Event IN CONCLUSION After Apple’s huge iPhone X announcement last year, there was nothing big to expect this year, but it’s still exciting to see the new models and improvements, even if they weren’t major. Photo Source: apple.com Photo Source: apple.com

September 2018 Apple Event

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