2. DEFINITION
• a type of packaging for CDs or DVDs, typically made from cardboard
with an internal plastic holder for one or more discs.
3. CONVENTIONS
• Brand name : This will be shown at the front of the digipak, and will
allow the audience to clearly see who's album it is.
• Album name : Is also promoted at the front of the digipak, this allows
the audience to see the type of album it may be.
• Song List : This is usually shown at the back of the digipak, and is simply
the list of songs within the album.
• Record label : will also be at the back of the album and is used to
promote the record company.
4. JUSTIN BIEBER
The front of Justin Biebers album is very vibrant due to the range
of colours used, the use of colours creates a sense of warmth and
comfort for the artists and the person that purchases the album.
The name of the album is bold which draws attention to the
buyer. The artist is the main image of the front cover which draws
the customers attention to him and makes who's album it is very
clear.
The back of the digipak is very bright in contrast to the front. The
use of the colour yellow makes the artist stand out as he is
wearing dark clothing. The albums name is also shown on the
guitar case.
The CD itself uses a contrast in colours to make the name of the
album stand out.
5. KANYE WEST
The front cover could be seen as unconventional because nor the artist or the
artists name is shown on the front, the artist may have done this to suggest he is
not about the fame but purely about the music. The front is also very
ambiguous because it gives very little information about the artists or the songs.
The ironic use of the mascot who are usually associated with joy and happiness
is seen to be sluggish and lethargic. The use of the colour gold which is usually
associated with wealth and royalty can be seen to suggest the artist is different
and special compared to other artists.
The artists name is shown at the back of the cover and written is a different style
font to suggest the complex nature of the artist. The song list is also written in
an unconventional since it is written in the form of tree lines which could
suggest the artist is in it for the long run since trees have connotations of being
sturdy and long lasting.
6. RIHANNA
The overall theme of the digipak is one that suggests love and
romance, this can be seen through the use of the colour red on
both the artists lips and hair, this may also be used to create a sex
appeal towards the artist. The amount of text on the Digipak is
minimal and simple, this is done to draw attention to the artists
and not to distract the audience on anything else.
On the CD there is a clear image of a rose which adds to the
theme of love, passion and romance. A rose also has connotations
to beauty and also will attract to the artists feminine audience
because of the use of the colour pink ( as pink is connotations of
being feminine)
7. DRAKE
The use of the colour scheme (black, bronze and gold)
signifies a classical period. The artist has not included his
name on the cover of the album, this may be done because
he feels it is not necessary because he is a big enough artist
as it is. The only typography that can be soon on the album
says ‘Take Care’ this phrase and album name symbolises
someone who is caring and kind.
The Mise En Scene is a black costume and gold chains, the
black costume allows the audience to see the wealth of the
artist as there is a contrast in colours which allows the chains
to be more visible.
8. KATY PERRY
One of the first things we can notice on the front of the digipak
is that Katy Perry is naked, this is done to create a sex appeal
towards the artist and to apply to a wider audience, particularly
men. The ‘Teenage Dream’ digipak uses stereotypically female
colours such as pink, baby blue and white. This has been done to
appeal to her target audience of young females.
The back of the digipak contains more conventional elements
such as the song list and the barcode. There is a clear use of
continuity here as the candy floss background follows
throughout the whole digipak.
9. JAY Z
The artist name is very clear on the front of the Digipak,
this is done to make the audiences aware of who the
artist is and who's album it is. The back of the digipak
also has come conventional things to it such as the
song list, which placed onto a white backdrop with
black and blue font, the use of contrasting colours is
done by the artists so the songs in the album are very
clear.
The general theme of the digipak is ‘The Streets’ this
may because the rapper would like to remind his
audiences where he game from and his humble nature
towards it. There is a frequent amount of typography
used here so as to constantly remind the audiences
10. GIGGS
The name of the Album in this digipak is made very clear to the
audiences, this is done through the contrast in colours. The digipak
is made up of mainly dark colours where as the font is red therefor
making it stand out.
The cartoon version of the artist is also made to stand out having
lights come from around him suggesting he is special and different
from other artists. The fact that he is looking towards a block of
flats may be done to suggest he remembers his old lifestyle and
would like to let his audiences aware of it, may also be done to
target the artists target audience.
