Presentation delivered by Darren Hall, Bristol Green Capital, as part of the Delegate Showcase session at Communicate 2012: Breaking Boundaries

1. Aim: To deliver the world’s biggest & best
festival of sustainability!

2. Issues
Its got “green” in the title
We want people to travel!
Partnership based - lots of mixed
messages and competing brands
Tiny budget

3. Go non-green
go to where your
audience are
Use people who
can bridge
but stick to the
message

4. Strategic partners -
power of the many
Destination
Bristol
First group
Triodos, Good
Energy, Wessex
Water

5. Our saviour!
Get the basics right
Expert in comms
Hold the core
message
Be forthright (no
compromise)!

6. No money - get creative!
Beer
Bristol
Mermaid

9. “If were not enjoying it more than
everyone else, then why the hell will
they want to come and play with us?”
Solitaire Townsend - Futerra