Harvey Delery, Technical Leader Engineering

1. Harvey Delery

2. Create Business Impact with Cisco’s CMX
• Presence and location detection
• Visibility (Wi-Fi, BLE, video)
• Easy Wi-Fi login, custom or social
• Zone-based, custom splash pages
• App-based mobile engagement
• Context-aware in-venue experiences
Analytics
Detect Connect Engage

3. How CMX Works
API
Controller MSE
API
LOCATION DATA
Notification Receiver
Application Layer
Access Points
Probe RSSI
Data RSSI

4. Mobility Services Engine
(MSE)
Prime Infrastructure
Management
Location ServicesTopologyToday
Wireless Network
Cisco WLC
Component Roles
Prime Infra = Management
MSE = Location Calculation
WLC/AP = Wi-Fi Access, collect RSSI from clients
Notification Receivers = Subscribe to location events
CMX Mobile App Server = Application server for mobile clients
Cisco APs
CMX Mobile
App Server
Notification
Receiver
Wi-Fi Clients

5. A History of Location Innovation
Industry/Market Needs Cisco Innovations
Wi-Fi-based Indoor Location
Micro-Location Targeting,
Hyper-local content
Real Time Device and
Asset Tracking Requirements
Advent of BLE Sensors
in Consumer Industries
Improved Refresh Rates with
FastLocate
BLE Integrated AP
Hyperlocation with Angle
of Arrival (AoA)
RSSI Triangulation
added to Cisco Aironet AP
GPS Location Indoors

6. Snapshot:What’s New
BetterUnderstand
Customers
Location Innovations User-Centric Design Scale as You Grow
MSE 10.1
• 3X scaling per box + clustering
• Real Time Analytics
• 5X latency improvement
• Role-based Access
• Work flow driven UI
• Integrated Visibility Wi-Fi
Location, BLE, Video*
• Verticalized Analytics Solutions
• FastLocate
• Hyperlocation
• BLE Aware
Understand Consumers Simplify Tools Prepare Any Enterprise

7. Innovation is only as good as your Location.
Aggregate ActionableAccurate
After
10-120 updates per minute
Before
1-2 updates per minute
After
2-4 sec
Before
10-20 sec system latency
After
< 1 meter
Before
5-7 meters
Understand Customer Behavior Identify Movement Patterns Gain Real Time Insights
Location Accuracy Refresh Rate System Latency

9. Business applications can harness real time intelligence and context from
the Wi-Fi network
• Use Mobility Services API to extract location information
from CMX
• REST
• CMX can locateWi-Fi sources
• Smartphones, WiFi tags, Laptops, Printers, other APs
etc.
• CMX can also locate some non-WiFi sources using
CleanAir technology
• Bluetooth Sensors, WirelessVideo Camera, Jammers,
Microwave ;)

10. • Retrieve location information from CMX using
Representational StateTransfer (REST) API
• CMX REST API uses standard HypertextTransfer Protocol
(HTTP)
• HTTP methods supported GET, POST, PUT and DELETE
• Each resource identified by Uniform Resource Identifier (URI)
• Data formatted as JavaScript Object Notation (JSON)
• Basic authentication scheme to authenticate API

11. Location APIs MapsReal Time Location
Location history Notification API

12. • The Authorization header is constructed as follows:
• Username and password are combined into a string
"username:password".
• The resulting string literal is then encoded using Base64.
• The authorization method, a space and the string
"Basic" is then put before the encoded string.

13. • Response type is JSON

14. /api/config/v1/maps
Detailed map information about campuses, building, floors, map
dimensions, regions, zones, etc.
/api/config/v1/maps/info/{campusName}/{buildingName}/{floorName
}
All floor information associated with campusName ->
buildingName -> floorName
/api/config/v1/maps/image/{campusName}/{buildingName}/{floorNa
me}
Floor image associated with campusName -> buildingName ->
floorName
/api/config/v1/maps/imagesource/{imageName}
Image associated with the specified imageName

17. /api/location/v2/clients
Complete list of wireless clients
/api/location/v2/clients{?[ipaddress|macAddress|username]}
Location of wireless client with specified id. ID can be MAC
address, IP address, or username
MAC format is
/api/location/v2/clients?macAddress=30:f7:c5:cc:3e:xx
IP address format is
/api/location/v2/clients?ipAddress=10.10.10.10
Username format is
/api/location/v2/clients?username=someUsername
/api/location/v2/clients/count

19. https://serverAddress/apidocs/

21. Real Innovations for the Digital Business
Straight fromCustomer Conversations
RetailBanking Hospitality Healthcare
Use Cases on Display at CMX Lab

22. RetailBanking Hospitality Healthcare
Patron Experience
Streamlined Operations
When a patron enters the bank…
• Signage changes to welcome patron to specific area of
bank
• VIP guest presence is detected and sent to greeters to
extend personal welcome
• Patron banking information is populated on teller’s
screen
Banking Hospitality Retail Healthcare
Real Innovations for the Digital Business
Straight fromCustomer Conversations

23. Guest Experience
Integrated Analytics
When guest walks in…
• Wi-Fi Access is pushed to mobile device
• Signage changes to welcome message
• Business can count patrons usingWi-Fi, BLE & video
analytics
Banking Hospitality Retail Healthcare
Real Innovations for the Digital Business
Straight fromCustomer Conversations

24. Customer Experience
Inventory Management
When a customer walks in…
• They can tap a product to add it to their wishlist or
smart cart on mobile app
• Staffing gets a trigger if there are too many patrons in
one area
• Customers can self-check-out using app
Banking Hospitality Retail Healthcare
Real Innovations for the Digital Business
Straight fromCustomer Conversations

25. Patient Experience
Compliance & Efficiency
When patient’s doctor walks into room…
• Lights turn on
• Patient chart pops up on wall
• Doctor is reminded to sanitize hands upon entering and
leaving
Banking Hospitality Retail Healthcare
Real Innovations for the Digital Business
Straight fromCustomer Conversations