Build, Branded and Coded - Placemaking in the Digital Era

#xlabcoded

Jason Young Tom Beck
UM & Yard Enlighten
www.justyard.com www.enlighten.com
@_JasonYoung @laughingrobots

< the database subject >
< net locality >

< the urban spectator >

Digital Theorist, Benjamin Bratton asks if it is possible for a
single person to come into contact with 1023 discrete objects
in one’s lifetime.

1023 is not even every piece of paper one will touch in a
lifetime, nor is it equal to every word on every piece of paper.
It is more like every molecule of ink in every word on every
piece of paper you’ll touch in your life.

And this is now, theoretically, an addressable entity.

Digital Hacktivist, Ricardo Dominguez
invokes the vastness of digital space in
the Zapatista Tribal Port Scan (ZTPS)
project.

A “port” refers to the over 60,000
software connection points on any
computer available for possible
connection with other computers on
the Internet. While e-mail and the
World Wide Web, for example, are
connected through specific ports, the
remaining ports are available to be
“scanned” by any other system for
possible connection points.

Comparable to other forms of civil
disobedience in public spaces off-line,
the ZTPS registers a huge collective,
politicized presence in digital space.

Let me tell a quick story about
my dog, Silo.

Silo is my dog. You mess with
my dog and you’re messing
with me!

But Silo is also a dog… a dog
among dogs. Acts like a dog!

Silo is a database dog.

Syntagmatic dimension : a speaker produces
an utterance by stringing together elements
one after another, in a linear sequence.

Each of those elements was chosen from a
larger set (ie: all the nouns that contain the
actual noun selected).
This is the paradigmatic dimension.

“…perhaps we can arrive at new forms of narrative
by focusing our attention on how narrative and
database can work together. How can narrative take
into account the fact that its elements are organized
in a database? How can our new abilities to store
vast amounts of data, to automatically classify,
index, link, search, and instantly retrieve it, lead to
new kinds of narratives?”

Lev Manovich
from The language of New Media

SELF PORTRAIT
Minjeong An
2008

INTERNET CACHE SELF PORTRAIT
Evan Roth
2012

< they thought you’d notice >

THE US OPEN TOUCHWALL
IBM, OGILVY, HUSH
2012

SEATTLE PUBLIC LIBRARY
Rem Koolhaas, OMA
2004

UK PAVILLION
Thomas Heatherwick Studio
2010

In “The Man of the Crowd,” Edgar Allen
Poe’s narrator sits inside a London coffee
shop characterizing people based on their
appearance. This passive spectation is
abandoned when the narrator encounters a
countenance that defies categorization. At
this point the narrative leaves the coffee
shop and enters the flow of the crowd,
following the stranger.

Paris: A Rainy Day, Gustave Cailebotte The Catalogue, Chris Oakley
1877 2004

< rendering oneself as public >

The database subject is an urban spectator who wants to
possess and organize a complex “public” environment into a
personalized urban narrative, similar to placing thoughts,
actions, memories into folders, accounts and devices.
New Media scholar Eric Gordon calls this the
“digital possessive”

< an equation for a new generation >

4.74
( 3,332 5.2 x 109 ) 21,669,291

( 99 BAFM* )

*Where BAFM is a variable defined by Google.

4.74

( 3,332 5.2 x 109 ) 21,669,291 672 MM
( 99 BAFM* ) PSY

< the gangnam style theorem >

THE BRASSERIE
Diller + Scofidio
2000

TXTUAL HEALING
PAUL NOTZOLD
SINCE 2006

TXTUAL HEALING PAUL NOTZOLD SINCE 2006

NIKE CAMP VICTORY
SKYLAB, HUSH
2012

COCA COLA BEATBOX
ASIF KHAN and PERNILAA OHRSTEDT
2012

“Net Locality is not the product of specific
technologies, but it is instead emerging out of a
cultural need to contextualize ourselves within a
growing network of information.”

Eric Gordon & Adriana de Souza e Silva
From, Net Locality: Why Location Matters in a Networked World

ARTIFACTS < > MACHINES < > PRODUCTS < > GIZMOS < > SPIMES

< soft, hard, embedded, inscribed, mobile >

< start here >

< end here >

BRAINCOAT PROJECT
Diller + Scofidio
2000

DATAGROVE
Future Cities Lab
2012

PERCH INTERACTIVE RETAIL EXPERIENCE 2012

Do designers need to become technologists?

How do we design “place” given the multitude of contextual
layers that now impact our experience of it?

Who should lead the conceptualization and creation of
“place” in the 21st century?

< takeaway 1…2…3… >

< /script >

Jason Young Tom Beck
UM & Yard Enlighten
www.justyard.com www.enlighten.com
@_JasonYoung @laughingrobots
< takeaway 1…2…3… >

Build, Branded and Coded - Placemaking in the Digital Era

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