3. Time magazine declared collaborative
consumption to be one of its “10 ideas
that will change the world.”
4. Economy 2.0
2013 $35 billion dollar business
2008 Economy Crisis
*64% of Britons now use the sharing
economy
*$335 billion by 2025
*Nesta UK and Collaborative Lab
*PwC
5. The Drivers of Sharing Economy
= when a community gets together
“through organized sharing, swapping,
bartering, trading, gifting and renting to
get the same pleasures of ownership
with reduced personal cost and burden,
and lower environmental impact.
6. Web 2.0 + collaborative consumption
=cultural and economic force
away from 'hyper-consumption'
to re-invented economic models
of sharing, swapping, bartering,
trading or renting that have
been enabled by advances in
social media and peer-to-peer
online platforms.
18. What big businesses can learn from
sharing economy?
=How do you galvanize your
clients?,making them part of a
membership, a club, your brand, your
ethos? How do you create that loyalty?
1. Working with clients in collaborative B2C communities
2. Build a Social exchange place
3. Trustworthy relation and secure environment
4. Focusing on Platforms, not products
5. Clients to participate more in the product/creation creation