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CHAPTER – 12

                                    GREEN CHILLY
1. Introduction

       The botanical name for Indian chilies is Capsicum annuum. Maximum chillies are produced
in Andhra Pradesh followed by Karnataka, Orissa, West Bengal, Maharashtra etc. Guntur in Andhra
Pradesh is known for chillies.
World scenario
       Asia produces 65.8% of world green chillies and pepper and stands at the top; Europe stands
2nd contributing 12.1% and Africa 3rd with 9.5% of world production. Details are given below in
table12.1. Chillies produced in Asia are mainly of hot types, where as African countries produce both
hot and mild types (paprika) and European production is predominantly of mild type. China tops the
world in area and production of green chillies and peppers and Spain is at the top in terms of
productivity (46.90 tons/ha). After China, Turkey, Mexico, Spain, USA, Indonesia, Nigeria etc are
the major producers of green chilly and pepper.
       Data given below in tables 12.1 and 12.2 pertain to green chilly and pepper. Green chillies are
grown in India in small acreage for fresh consumption and exports.

Table 12.1: Area, production and productivity of major green chillies and pepper producing
           countries (including India) for the year 2006-07

COUNTRY                             AREA                PRODUCTION               PRODUCTIVITY
                                  ( '000ha)               ('000tons)                (tons/ha)
China                              632.8                  13,031.0                      20.59
Turkey                              88.0                    1,842.1                     20.93
Mexico                              91.7                    1,681.1                     18.32
Spain                               22.9                    1,074.1                     46.90
USA                                 36.3                    893.61                      24.61
Indonesia                          173.8                     871.0                       5.01
Nigeria                             92.0                     721.5                       7.84
Egypt                               29.0                     460.0                      15.86
Korea                               67.0                     395.2                       5.89
Italy                               13.3                     345.1                      25.88
India                                5.7                       59.1                     10.27
Others                             486.5                    4,548.7                      9.34
World                            1,739.1                  25,923.0                      14.90

Source: http://faostat.fao.org/site/567/DesktopDefault.aspx?PageID=567

                                                 131
Indian scenario

        Analyzing the data given below in table 12.2, we find that the area and production of green
chillies and peppers in India is almost constant for the past three years.There is only a slight increase
in production from 52.16 thousand tons in 2004-05 to 59.19 thousand tons in 2006-07. In the same
period productivity has increased from 9.21 tons/ha to 10.27 tons/ha.The details are given in table 2.
Table 12.2: Area, production and productivity of green chilly and pepper in India *

       YEAR                 AREA                 PRODUCTION                  PRODUCTIVITY
                           ('000 ha)               ('000 tons)                  (tons/ha)
       2004-05                5.66                     52.16                         9.21
       2005-06                5.76                     53.19                         9.23
       2006-07                5.76                     59.19                        10.27

Source: http://faostat.fao.org/site/567/DesktopDefault.aspx?PageID=567
* Separate data for green chilly is not available.

2. Major red chilly producing states
        State wise data on area, production and productivity for green chillies is not available,
however, total area and production of red chillies is given in table 12.3. To give an idea, in which
states the green chillies are cultivated, state wise data on red and dry chillies are given in table 12.3.
Chillies are grown all over India. However, Andhra Pradesh ranks first in area and production. The
state accounts for 55% of the total production estimated at 978.618 thousand tons. Karnataka comes
next to Andhra Pradesh closely followed by Orissa, West Bengal and Maharashtra.

Table 12.3: Area, production and productivity of leading chilly growing states in India for
            last three years*

 STATE                      AREA                      PRODUCTION                   PRODUCTIVITY
                           (000’ha)                     (000’tons)                    (tons/ha)
                 2003-04   2004-05    2005-06   2003-04    2004-05     2005-06 2003-04      2004-05   2005-06
 (1)             (2)       (3)        (4)       (5)        (6)         (7)      (8)         (9)       (10)
 Andhra          250.00    233.94     171.45      797.00     748.51      537.71   3.18         3.19       3.14
 Pradesh
 Karnataka        69.88     69.88      69.88       94.50       94.50     94.50    1.35        1.35       1.35

 Orissa           75.04     71.57      75.12       63.18       59.38     63.29    0.84        0.82       0.84

 West Bengal      60.47     52.18      51.95       66.25       61.44     60.72    1.09        1.17       1.17

 Maharashtra      90.00    102.90      99.30       44.10       48.10     51.21    0.49        0.46       0.51

 Madhya           48.81     47.09      46.66       38.37       42.92     42.48    0.78        0.91       0.91
 Pradesh
 Gujarat          27.11     24.67      31.65       24.57       26.52     37.84    0.90        1.07         1.2



                                                     132
(1)           (2)       (3)       (4)        (5)           (6)        (7)     (8)     (9)      (10)

 Tamil Nadu        75.21    66.99      49.03      40.07         44.63       31.83   0.53    0.66      0.65

Rajasthan          25.28    26.41      17.72      29.68         31.13       17.53   1.17    1.17      0.99

 Uttar Pradesh     16.71    18.02      17.34      12.85         16.91       16.11   0.77    0.93      0.93

 Punjab             9.15       9.6      9.88      14.62        15.410       15.88   1.59    1.60      1.60

 Others            30.42    32.43      25.64      36.84         38.14       29.84   1.21    1.17      1.16

 Total            792.896 769.986      680.33   1,271.72       1,236.76    978.61    1.60   1.60      1.43

 Source: Spices Board of India
* This data is mostly for red and dry chillies as separate data for green chilly is not available.

3. Commercially grown varieties
      Many improved varieties of green chilly have been developed by private seed companies and
some of the hybrid and exportable varieties are given below.

                             Variety                       Seed company
                             Agni Rekha                    Syngenta
                             Volcano                       Syngenta
                             Tapan                         Beejo Sheetal
                             Savitri                       Beejo Sheetal
                             Bela                          Beejo Sheetal
                             NS991                         Namdhari Seeds
                             Balwant                       Namdhari Seeds
                             Green Wonder                  Nunhems
                             CCS-I                         Century Seeds

          Different varieties exported are G-4, Kiran and Jwala. Description of these varieties is given
below :

G-4 (Bhagya Lakshmi): Pods are olive green in colour turning dark red on ripening; calyx is deeply
shaped, seed content id 38-40%, fairly tolerant to pest and diseases and useful for green chilly also.

Kiran (X-200): Fruits are long, thin with light green pericarp turning light red colour on ripening,
colour is retentive on storage. High pungency and fairly tolerant to thrips, mites and aphids. Calyx
persistent and cup shaped. Seed content 42%

Jwala: Pods are long and slender (10-12 cm in length), seed content is less than 35%, suitable for
green chilly production around Hyderabad.



                                                    133
4. Good Agricultural Practices (GAP)
   •     Adoption of improved varieties.
   •     Integrated nutrient and water management.
   •     Integrated pest and disease management.

5. Harvesting season
The crop is harvested throughout the year.

6. Arrival pattern
Green chillies are available in the market throughout the year.

7. (a) Concentrated pockets

       The details of the concentrated pockets of red and dry chilly in different states are given
below in table 12.4. Green chilly is also cultivated additionally in these concentrated pockets.

Table 12.4: Showing concentrated pockets of chilly in India

States               Concentrated pockets
Assam                Nalbari, Darrang, Dhubri, Nagaon, Sonitpur
Meghalaya            West Garo Hills, South Garo Hills, North Garo Hills
Andhra Pradesh       Cuddapah, Adilabad, Medak, Nizamabad, Guntur
Gujarat              Banskantha, Jamnagar, Junagarh, Rajkot
Manipur              Imphal, Churchandpur, Thoubal
Nagaland             Kohima, Dimapur, Phek, Wokha, Mokokchang, Mon Zuenhoboto
Karnataka            Belgaum, Dharwad, Gadag, Bijapur, Davangere, Raichur, Bangalore,
                     Haveri
Tamil Nadu           Coimbatore, Salem, Dindigul, Thruvallar, Thiruchapalli, Ramanthpuram,
                     Sivanagar, Karur, Namakkal, Dharampuri, Virudhnagar
Maharashtra          Nasik, Pune

7. (b) Catchment areas feeding the market
Table 12.5: Showing the details of catchment areas of markets of red and dry chilly in
        leading states.Green chilly is also cultivated in these catchment areas.

States          Districts (market)    Blocks
Assam           Nagaon                Koliabor,Dhing,Samaguri,Raha,Jamunamukh,Murajhar,Lanka
                                      ,Lumding.
Meghalaya       West Garo Hills       Phulbani,Rongamachokgiri,Rabbigiri,Kherapara,Rongohugui,
                                      Selsella, Tura, Batasing,Dalu.

                                                  134
Andhra        Guntur                 Tangeda,Dachepalle,Piduguralla,Sattenapalie,Vinkoda,Ponnur
     Pradesh                              u,Bapatia, Narasaraopet,Purti,Prattipadu,Pallapatla.
     Gujarat       Jamnagar               Jodia,Kalavad, Jamjodhpur, Bhavad, Kalyanpur, Dwarka,
                                          Khambalia,Dhrol.
                   Banskantha             Tharad, Dhabhar, Devgani, Vodgam, Danta, Vav
     Manipur       Thoubal                Yairipok,Wangjing,Wabagai,Kakchig.
                   Charchandpur           Hanglep,Songsan,Tinaong,Senvon,Hanship ,Molnom,
                                          Thinghat, Mulanil,Hangtam.
     Maharashtra   Nasik                  Kalvan,Peint,Igatpuri,Sinnar,Niphad,Yeola,Nandgaon,Satara,F
                                          urgana, Dindori,Melgaon,
                   Pune                   Junnar,Ambegaon,Ghod,Rajgurunagar,Wadgaonsirur,Mulshi,
                                          Welhe, Purandhar,Bhor,Baramati,Indapur,Daund,Saswad
     Karnataka     Bijapur                Indi,Sindgi,Basavna Bagevadi,Muddebihal,Tikota.
                   Belgaum                Athni,Arkali,Chikodi,Mukeri,Bailhongal,Ramdurg,Khauapur.
                   Bangalore              Amekal,Sonnenahalti,Kannur,Bagalur,Nagarur,Marangondaha
                                          lli,Haralur,Mantapa,Solurur,Chandapur.
     Tamil Nadu    Thiruchirapalli        Turaiyur, Thottiyam, Musiri, Manachanallur, Lalgudi,
                                            i
                   Coimbatore             Muttuppalaiyam, Avinashi, Tiruppur, Palladam,
                                          Udumallaippettai, Pollachi, Valparai.

                   Salem                  Mettur, Yercaud, Idappadi, Omalpur, Attur, Gangavalli,
                                          Sankagiri

 8. Criteria and description of grades
       Green chilly should be 3-4 inches in length and green.

 9. Packaging and its details
 (a) For export
         Green chilly is packed in consumer packs of LDPE or PP (polypropylene). Twenty consumer
 packs of 250 gm capacity are placed in 2X2X5 pattern in a 5Kg CFB box for export purpose. The
 specification details of the boxes are given below in table 12.6.
 Table 12.6: Specification details for Corrugated Fiber Board (CFB) Boxes for packing
              {5 Kg Box (Dimension: 450X265X110 mm)}

S.No. Specification                  Slide       Ring *Flap        RSC (regular         Tray with
                                     Type        Tuck-In-Type      slotted container)   LID
1.        Material for               5-ply CFB   5-ply CFB         5-ply CFB            5-ply CFB
          construction
2.        Grammage (g/m              *230X140 *230X140             *230X140             *230X140
          sq.)(outer to inner)       X140X140 X140X140             X140X140             X140X140

                                                     135
3.     Bursting strength       Min. 10.00 Min. 10.00         Min. 10.00               Min. 10.00
       kg/cm sq.
4.     Puncture resistance     Min..250    Min..250          Min..250                 Min..250
       inches/teat inch
5.     Compression strength Min.350        Min.350           Min.350                  Min.350
       Kg.
6.     Cobb (30 minutes        Max.130     Max.130           Max.130                  Max.130
       g/m sq.)
 *Outer ply of white duplex board
 Source: Post- Harvest Manuals on Exports of Fruits, APEDA, New Delhi.

 (b) For domestic market
     For domestic market chilly is packed in gunny bags.

 10. Price graph of green chilly

                                  Price Graph of Green Chilly in 2007
                                  1400                                    January
                                  1200                                    February
                                                                          March
                                  1000                                    April
                 Price (Rs/Qtl)




                                  800                                     May
                                                                          June
                                  600                                     July
                                  400                                     August
                                                                          September
                                  200                                     October
                                                                          November
                                    0
                                                                          December
                                         Andhra Pradesh       Karnataka
                                                    States

                                        Fig. - 29
 *The above graph showing the price (in Rs./Qtl.) of green chilly in major chilly producing
 states

 11. Export and export potential
 A. Domestic strengths for exporting green chilly
    Domestic strengths for exporting green chillies are given below:
      • India grows a variety of green chillies having mild pungency to high pungency.
      • Green chillies in India are available throughout the year.
      • Superior varieties of green chillies have been bred and have been made available to
          growers.
      • There is strong research support for cultivation of green chillies, as Indian Institute of
          Vegetable Research, Varanasi and State Agricultural Universities apart from IIHR,
          Bangalore and IARI, New Delhi are actively working on various aspects of chillies.
      • APEDA has sanctioned Agri Export Zones in Punjab, U.P., Gujarat, Andhra Pradesh,
          Bihar and West Bengal for promoting exports of vegetables including green chilly

                                                             136
B. Exports
        There is phenomenal increase in exports of green chillies as from 1385 tons in 2002-03 it has
   increased to 18187 tons in 2006-07 (Table 12.7 & Fig 29).

        Table 12.7: Export of green chillies in last five years

                 Year              Quantity(tons)                                               Value(in Rs. Lakhs)
              2002-2003                  1385                                                                   284.4
              2003-2004                  3838                                                                   898.9
              2004-2005                  7952                                                                   909.2
              2005-2006                  8764                                                                  1482.5
              2006-2007                 18187                                                                  2216.3
              Source: APEDA Database, 2006-07


                                   Export of green chillies in last five years

                                   20000
                                   18000
                Quantity in tons




                                   16000
                                   14000
                                   12000
                                   10000
                                    8000
                                    6000
                                    4000
                                    2000
                                       0
                                           2002-2003




                                                       2003-2004




                                                                        2004-2005




                                                                                    2005-2006




                                                                                                      2006-2007




                                                                      Years

                                                                   Fig. - 30


C. Export potential
   Export potential is discussed in following paras region wise:

   (i) GCC countries
                Out of total exports of green chillies during 2006-07 from India, maximum amount of
       green chillies were exported to Gulf countries (16,674 tons). Largest importer among GCC
       countries of Indian green chillies was UAE (15,716 tons) followed by Bahrain (549 tons) and
       Kuwait (294 tons). This is comparatively little compared to imports by GCC countries as India
       is exporting at competitive prices. Total imports by GCC countries during 2006 were 56,280
       tons and there is 158% increase in demand over the year 2003. Maximum imports were from
       UAE (30,457 tons) and Saudi Arabia (10,343 tons). Though our exports to UAE are substantial
       but our exports to Saudi Arabia were only 51 tons during 2006-07. Therefore, there is a need to



                                                                      137
penetrate Saudi Arabian, Oman, Qatar and Kuwait markets by appropriate campaigns etc.
      There is a strong potential for increasing exports up to 30,000 to 35,000 tons in next 4-5 years.

   (ii) ASEAN countries
                 ASEAN countries imported green chillies to the tune of 46,705 tons in 2006 compared
        to imports of 42,844 tons during 2003 with increase in demand of 9%. Major importers in
        ASEAN countries in 2006 were Malaysia (32,427 tons) and Singapore (13,255 tons).
        India’s export of green chillies was very meager, as only 19 tons were exported to Singapore
        during 2006-07. However, during 2005-06, India exported 196 tons of green chillies to
        Malaysia. This clearly shows that there is a good potential for exporting to Malaysia and
        Singapore among ASEAN countries, which need to be nurtured for accelerating exports of
        green chillies. Because of our quality chillies, it should not be difficult to export 2000 to 2500
        tons in next 4-5 years. But India will have to provide at competitive prices by cutting cost of
        production.

   (iii) European Union
                 European Union has imported green chillies including peppers to the extent of
         1,032,194 tons during 2006. India’s export of green chillies to EU comprised 70 tons to UK,
         14 tons to Italy and 11 tons to France. Total exports amounted to 95 tons during 2006-07,
         whereas exports were slightly higher during 2005-06. India exported 140 tons to UK, 36 tons
         to France and 18 tons to Germany. The export of two years suggests that there is some
         potential in exports of green chillies to EU. Therefore, exports of green chillies need to be
         pursued vigorously and should not be difficult to enhance exports of green chillies to EU to an
         extent of 800 to 1000 tons in next 4-5 years, provided India supplies at competitive prices as
         Spain and Jordan are main competitors who supply relatively at lower prices.

   (iv) Australia
               There is a good potential for exporting green chillies. Australian market is
        monopolized by New Zealand. However, Indian chillies are totally different from New
        Zealand and therefore, export must be explored.

D. Measures for enhancing competitiveness for exporting green chilly
      Following steps need to be taken to enhance competitiveness:
     • In order to stand the competition, it is most important to make available quality product.
     • For enhancing quality, better post harvest handling facilities need to be adopted, so that
        quality product with freshness and greater appeal is exported.
     • Farmers need to be trained on quality parameters for green chilly.
     • India must adopt branding for its product.
     • Markets need to be nurtured by holding vegetable shows in importing countries.

13. Documents required for exports
a) Documents related to goods
a) Invoice          b) Packing List            c) Certificate of origin
b) Documents related to shipment
a) Mate Receipt      b) Shipping Bill        c) Bill of handing           d) Airway Bill


                                                   138
c) Documents related to Payment
a) Letter of Credit (L/C)               b) Bill of Exchange
d) Documents related to quality of goods: -
a) Phytosanitary Certificate         b) GLOBALGAP Certification              c) Health Certificate
e) Organic Certification
- Certificate indicating material produce is based on organic farming.
f) Documents related to Foreign Exchange Regulations
     GR Form: Documents required by RBI which assures to RBI that the exporter will realize the
proceeds of goods within 180 days from the date of Shipment.
g) Other Document
      Bank Realization Certification (BRC): This is the advice given by Foreign Exchange Bank
after the realization of money from Importer

14. Chain of events (from pack house upto shipment)
                                         Harvesting (in the morning)
                                          Handling and transportation
                                                  Unloading
                                               Grading and sorting
                                                    Packing
                                                   Precooling
                                                  Cold storage
                                                   Palletizing
                                                 Refrigerated trucks
                                                   Shipment

15. Price prevailing in international markets

   Table 12.8: showing the prices of green chilly in EU and Dubai markets

     Country                              Annual Average price Range (2003-08)
                                          Currency

     EU countries                         USD/kg                 1.32 to 2.62
                                          INR/kg                 59.71 to 118.09



                                                  139
Dubai                             USD/kg             1.86
                                     INR/kg             84.0
  Source: Comtrade Database and Personal communication, Dubai

16. Cost Calculation from harvest to packhouse to port
   Cost involved in exporting green chillies from India (as per information collected during
  2008)

  (a) Procurement price*:

    Approx. price (Rs. /kg)           :      8-12

    *Price varies according to variety and month of procurement

  (b) Charges for pre cooling, cold storage, packing, transport, etc.(below in table):

    Table 12.9: Charges for pre cooling, cold storage, packing, transport, etc.
                      Particulars                                           Rs./kg
   Precooling and cold storage                                                4.0
   Handling and Packing cost                                                  5.0
   Transportation charge to Mumbai Airport                                    8.0
   Total cost                                                               17.0
   Source: Estimate of ITS Ltd.

  (c)   Air freight charges*:
        Freight rates for reefer container are as follows:
           A. Air Freight Charges – London

           INR/KG                               Weight : All Weight Group
          DEL/ LON
                                      +300                     +500                 +1000 Kgs
             A/F                    INR 70.00                INR 66.00              INR 60.00

          Surcharge                 INR 11.50                INR 11.50              INR 11.50


           B. Air Freight Charges – Amsterdam

           INR/KG                               Weight : All Weight Group
          DEL/ AMS
                                      +300                     +500                 +1000 Kgs
             A/F                    INR 75.00                INR 70.00              INR 66.00




                                                    140
Surcharge                  INR 11.50                  INR 11.50             INR 11.50


C. Air Freight Charges – Dubai
                                             All Weight Group

DEL/Dubai           +45            +100            +250           +300         +500           +1000
 A/F (SCR
 General)         INR 74/Kg      INR 62/Kg      INR 50/Kg       INR 50/Kg    INR 42/Kg    INR 42/Kg
 A/F (SCR
                                                INR 40/Kg       INR 40/Kg    INR 40/Kg    INR 40/Kg
   0006)
   AWB                                              Rs. 750 per AWB

  D. Air Freight Charges – Doha
                                             All Weight Group

 DEL/Doha           +45            +100            +250           +300         +500           +1000
 A/F (SCR
  General)        INR 75/Kg      INR 65/Kg      INR 55/Kg       INR 55/Kg    INR 45/Kg    INR 45/Kg
 A/F (SCR
                                                INR 35/Kg       INR 35/Kg    INR 35/Kg    INR 35/Kg
   0006)
   AWB                                              Rs. 750 per AWB

  E. Air Freight Charges – Muscat
                                             All Weight Group

DEL/Muscat          +45            +100            +250           +300         +500         +1000
 A/F (SCR                                                       INR 50/Kg    INR 45/Kg    INR 45/Kg
 General)         INR 75/Kg      INR 60/Kg      INR 50/Kg
 A/F (SCR                                                      INR 35/Kg     INR 35/Kg    INR 35/Kg
   0006)                                        INR 35/Kg
   AWB                                               Rs. 750 per AWB

  F. Air Freight Charges – Singapore
                                             All Weight Group

DEL/Singapore         +45            +100           +250            +300         +500          +1000
  A/F (SCR
                   INR 88/Kg      INR 63/Kg       INR 63/Kg      INR 44/Kg    INR 39/Kg       INR 39/Kg
  General)
    AWB                                                 Rs. 750 per AWB



 G. Air Freight Charges – Kuala Lampur
                                             All Weight Group
DEL/ Kuala
 Lumpur             +45            +100            +250           +300         +500            +1000
 A/F (SCR
 General)         INR 70/Kg      INR 63/Kg      INR 63/Kg       INR 55/Kg    INR 53/Kg    INR 53/Kg
 A/F (SCR
                                                INR 45/Kg       INR 45/Kg
   0006)                                                                     INR 38/Kg    INR 38/Kg
   AWB                                               Rs. 750 per AWB

  * It varies from year to year /season to season, capacity of container and distance covered.


                                                  141

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Green chilly

  • 1. CHAPTER – 12 GREEN CHILLY 1. Introduction The botanical name for Indian chilies is Capsicum annuum. Maximum chillies are produced in Andhra Pradesh followed by Karnataka, Orissa, West Bengal, Maharashtra etc. Guntur in Andhra Pradesh is known for chillies. World scenario Asia produces 65.8% of world green chillies and pepper and stands at the top; Europe stands 2nd contributing 12.1% and Africa 3rd with 9.5% of world production. Details are given below in table12.1. Chillies produced in Asia are mainly of hot types, where as African countries produce both hot and mild types (paprika) and European production is predominantly of mild type. China tops the world in area and production of green chillies and peppers and Spain is at the top in terms of productivity (46.90 tons/ha). After China, Turkey, Mexico, Spain, USA, Indonesia, Nigeria etc are the major producers of green chilly and pepper. Data given below in tables 12.1 and 12.2 pertain to green chilly and pepper. Green chillies are grown in India in small acreage for fresh consumption and exports. Table 12.1: Area, production and productivity of major green chillies and pepper producing countries (including India) for the year 2006-07 COUNTRY AREA PRODUCTION PRODUCTIVITY ( '000ha) ('000tons) (tons/ha) China 632.8 13,031.0 20.59 Turkey 88.0 1,842.1 20.93 Mexico 91.7 1,681.1 18.32 Spain 22.9 1,074.1 46.90 USA 36.3 893.61 24.61 Indonesia 173.8 871.0 5.01 Nigeria 92.0 721.5 7.84 Egypt 29.0 460.0 15.86 Korea 67.0 395.2 5.89 Italy 13.3 345.1 25.88 India 5.7 59.1 10.27 Others 486.5 4,548.7 9.34 World 1,739.1 25,923.0 14.90 Source: http://faostat.fao.org/site/567/DesktopDefault.aspx?PageID=567 131
  • 2. Indian scenario Analyzing the data given below in table 12.2, we find that the area and production of green chillies and peppers in India is almost constant for the past three years.There is only a slight increase in production from 52.16 thousand tons in 2004-05 to 59.19 thousand tons in 2006-07. In the same period productivity has increased from 9.21 tons/ha to 10.27 tons/ha.The details are given in table 2. Table 12.2: Area, production and productivity of green chilly and pepper in India * YEAR AREA PRODUCTION PRODUCTIVITY ('000 ha) ('000 tons) (tons/ha) 2004-05 5.66 52.16 9.21 2005-06 5.76 53.19 9.23 2006-07 5.76 59.19 10.27 Source: http://faostat.fao.org/site/567/DesktopDefault.aspx?PageID=567 * Separate data for green chilly is not available. 2. Major red chilly producing states State wise data on area, production and productivity for green chillies is not available, however, total area and production of red chillies is given in table 12.3. To give an idea, in which states the green chillies are cultivated, state wise data on red and dry chillies are given in table 12.3. Chillies are grown all over India. However, Andhra Pradesh ranks first in area and production. The state accounts for 55% of the total production estimated at 978.618 thousand tons. Karnataka comes next to Andhra Pradesh closely followed by Orissa, West Bengal and Maharashtra. Table 12.3: Area, production and productivity of leading chilly growing states in India for last three years* STATE AREA PRODUCTION PRODUCTIVITY (000’ha) (000’tons) (tons/ha) 2003-04 2004-05 2005-06 2003-04 2004-05 2005-06 2003-04 2004-05 2005-06 (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Andhra 250.00 233.94 171.45 797.00 748.51 537.71 3.18 3.19 3.14 Pradesh Karnataka 69.88 69.88 69.88 94.50 94.50 94.50 1.35 1.35 1.35 Orissa 75.04 71.57 75.12 63.18 59.38 63.29 0.84 0.82 0.84 West Bengal 60.47 52.18 51.95 66.25 61.44 60.72 1.09 1.17 1.17 Maharashtra 90.00 102.90 99.30 44.10 48.10 51.21 0.49 0.46 0.51 Madhya 48.81 47.09 46.66 38.37 42.92 42.48 0.78 0.91 0.91 Pradesh Gujarat 27.11 24.67 31.65 24.57 26.52 37.84 0.90 1.07 1.2 132
  • 3. (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Tamil Nadu 75.21 66.99 49.03 40.07 44.63 31.83 0.53 0.66 0.65 Rajasthan 25.28 26.41 17.72 29.68 31.13 17.53 1.17 1.17 0.99 Uttar Pradesh 16.71 18.02 17.34 12.85 16.91 16.11 0.77 0.93 0.93 Punjab 9.15 9.6 9.88 14.62 15.410 15.88 1.59 1.60 1.60 Others 30.42 32.43 25.64 36.84 38.14 29.84 1.21 1.17 1.16 Total 792.896 769.986 680.33 1,271.72 1,236.76 978.61 1.60 1.60 1.43 Source: Spices Board of India * This data is mostly for red and dry chillies as separate data for green chilly is not available. 3. Commercially grown varieties Many improved varieties of green chilly have been developed by private seed companies and some of the hybrid and exportable varieties are given below. Variety Seed company Agni Rekha Syngenta Volcano Syngenta Tapan Beejo Sheetal Savitri Beejo Sheetal Bela Beejo Sheetal NS991 Namdhari Seeds Balwant Namdhari Seeds Green Wonder Nunhems CCS-I Century Seeds Different varieties exported are G-4, Kiran and Jwala. Description of these varieties is given below : G-4 (Bhagya Lakshmi): Pods are olive green in colour turning dark red on ripening; calyx is deeply shaped, seed content id 38-40%, fairly tolerant to pest and diseases and useful for green chilly also. Kiran (X-200): Fruits are long, thin with light green pericarp turning light red colour on ripening, colour is retentive on storage. High pungency and fairly tolerant to thrips, mites and aphids. Calyx persistent and cup shaped. Seed content 42% Jwala: Pods are long and slender (10-12 cm in length), seed content is less than 35%, suitable for green chilly production around Hyderabad. 133
  • 4. 4. Good Agricultural Practices (GAP) • Adoption of improved varieties. • Integrated nutrient and water management. • Integrated pest and disease management. 5. Harvesting season The crop is harvested throughout the year. 6. Arrival pattern Green chillies are available in the market throughout the year. 7. (a) Concentrated pockets The details of the concentrated pockets of red and dry chilly in different states are given below in table 12.4. Green chilly is also cultivated additionally in these concentrated pockets. Table 12.4: Showing concentrated pockets of chilly in India States Concentrated pockets Assam Nalbari, Darrang, Dhubri, Nagaon, Sonitpur Meghalaya West Garo Hills, South Garo Hills, North Garo Hills Andhra Pradesh Cuddapah, Adilabad, Medak, Nizamabad, Guntur Gujarat Banskantha, Jamnagar, Junagarh, Rajkot Manipur Imphal, Churchandpur, Thoubal Nagaland Kohima, Dimapur, Phek, Wokha, Mokokchang, Mon Zuenhoboto Karnataka Belgaum, Dharwad, Gadag, Bijapur, Davangere, Raichur, Bangalore, Haveri Tamil Nadu Coimbatore, Salem, Dindigul, Thruvallar, Thiruchapalli, Ramanthpuram, Sivanagar, Karur, Namakkal, Dharampuri, Virudhnagar Maharashtra Nasik, Pune 7. (b) Catchment areas feeding the market Table 12.5: Showing the details of catchment areas of markets of red and dry chilly in leading states.Green chilly is also cultivated in these catchment areas. States Districts (market) Blocks Assam Nagaon Koliabor,Dhing,Samaguri,Raha,Jamunamukh,Murajhar,Lanka ,Lumding. Meghalaya West Garo Hills Phulbani,Rongamachokgiri,Rabbigiri,Kherapara,Rongohugui, Selsella, Tura, Batasing,Dalu. 134
  • 5. Andhra Guntur Tangeda,Dachepalle,Piduguralla,Sattenapalie,Vinkoda,Ponnur Pradesh u,Bapatia, Narasaraopet,Purti,Prattipadu,Pallapatla. Gujarat Jamnagar Jodia,Kalavad, Jamjodhpur, Bhavad, Kalyanpur, Dwarka, Khambalia,Dhrol. Banskantha Tharad, Dhabhar, Devgani, Vodgam, Danta, Vav Manipur Thoubal Yairipok,Wangjing,Wabagai,Kakchig. Charchandpur Hanglep,Songsan,Tinaong,Senvon,Hanship ,Molnom, Thinghat, Mulanil,Hangtam. Maharashtra Nasik Kalvan,Peint,Igatpuri,Sinnar,Niphad,Yeola,Nandgaon,Satara,F urgana, Dindori,Melgaon, Pune Junnar,Ambegaon,Ghod,Rajgurunagar,Wadgaonsirur,Mulshi, Welhe, Purandhar,Bhor,Baramati,Indapur,Daund,Saswad Karnataka Bijapur Indi,Sindgi,Basavna Bagevadi,Muddebihal,Tikota. Belgaum Athni,Arkali,Chikodi,Mukeri,Bailhongal,Ramdurg,Khauapur. Bangalore Amekal,Sonnenahalti,Kannur,Bagalur,Nagarur,Marangondaha lli,Haralur,Mantapa,Solurur,Chandapur. Tamil Nadu Thiruchirapalli Turaiyur, Thottiyam, Musiri, Manachanallur, Lalgudi, i Coimbatore Muttuppalaiyam, Avinashi, Tiruppur, Palladam, Udumallaippettai, Pollachi, Valparai. Salem Mettur, Yercaud, Idappadi, Omalpur, Attur, Gangavalli, Sankagiri 8. Criteria and description of grades Green chilly should be 3-4 inches in length and green. 9. Packaging and its details (a) For export Green chilly is packed in consumer packs of LDPE or PP (polypropylene). Twenty consumer packs of 250 gm capacity are placed in 2X2X5 pattern in a 5Kg CFB box for export purpose. The specification details of the boxes are given below in table 12.6. Table 12.6: Specification details for Corrugated Fiber Board (CFB) Boxes for packing {5 Kg Box (Dimension: 450X265X110 mm)} S.No. Specification Slide Ring *Flap RSC (regular Tray with Type Tuck-In-Type slotted container) LID 1. Material for 5-ply CFB 5-ply CFB 5-ply CFB 5-ply CFB construction 2. Grammage (g/m *230X140 *230X140 *230X140 *230X140 sq.)(outer to inner) X140X140 X140X140 X140X140 X140X140 135
  • 6. 3. Bursting strength Min. 10.00 Min. 10.00 Min. 10.00 Min. 10.00 kg/cm sq. 4. Puncture resistance Min..250 Min..250 Min..250 Min..250 inches/teat inch 5. Compression strength Min.350 Min.350 Min.350 Min.350 Kg. 6. Cobb (30 minutes Max.130 Max.130 Max.130 Max.130 g/m sq.) *Outer ply of white duplex board Source: Post- Harvest Manuals on Exports of Fruits, APEDA, New Delhi. (b) For domestic market For domestic market chilly is packed in gunny bags. 10. Price graph of green chilly Price Graph of Green Chilly in 2007 1400 January 1200 February March 1000 April Price (Rs/Qtl) 800 May June 600 July 400 August September 200 October November 0 December Andhra Pradesh Karnataka States Fig. - 29 *The above graph showing the price (in Rs./Qtl.) of green chilly in major chilly producing states 11. Export and export potential A. Domestic strengths for exporting green chilly Domestic strengths for exporting green chillies are given below: • India grows a variety of green chillies having mild pungency to high pungency. • Green chillies in India are available throughout the year. • Superior varieties of green chillies have been bred and have been made available to growers. • There is strong research support for cultivation of green chillies, as Indian Institute of Vegetable Research, Varanasi and State Agricultural Universities apart from IIHR, Bangalore and IARI, New Delhi are actively working on various aspects of chillies. • APEDA has sanctioned Agri Export Zones in Punjab, U.P., Gujarat, Andhra Pradesh, Bihar and West Bengal for promoting exports of vegetables including green chilly 136
  • 7. B. Exports There is phenomenal increase in exports of green chillies as from 1385 tons in 2002-03 it has increased to 18187 tons in 2006-07 (Table 12.7 & Fig 29). Table 12.7: Export of green chillies in last five years Year Quantity(tons) Value(in Rs. Lakhs) 2002-2003 1385 284.4 2003-2004 3838 898.9 2004-2005 7952 909.2 2005-2006 8764 1482.5 2006-2007 18187 2216.3 Source: APEDA Database, 2006-07 Export of green chillies in last five years 20000 18000 Quantity in tons 16000 14000 12000 10000 8000 6000 4000 2000 0 2002-2003 2003-2004 2004-2005 2005-2006 2006-2007 Years Fig. - 30 C. Export potential Export potential is discussed in following paras region wise: (i) GCC countries Out of total exports of green chillies during 2006-07 from India, maximum amount of green chillies were exported to Gulf countries (16,674 tons). Largest importer among GCC countries of Indian green chillies was UAE (15,716 tons) followed by Bahrain (549 tons) and Kuwait (294 tons). This is comparatively little compared to imports by GCC countries as India is exporting at competitive prices. Total imports by GCC countries during 2006 were 56,280 tons and there is 158% increase in demand over the year 2003. Maximum imports were from UAE (30,457 tons) and Saudi Arabia (10,343 tons). Though our exports to UAE are substantial but our exports to Saudi Arabia were only 51 tons during 2006-07. Therefore, there is a need to 137
  • 8. penetrate Saudi Arabian, Oman, Qatar and Kuwait markets by appropriate campaigns etc. There is a strong potential for increasing exports up to 30,000 to 35,000 tons in next 4-5 years. (ii) ASEAN countries ASEAN countries imported green chillies to the tune of 46,705 tons in 2006 compared to imports of 42,844 tons during 2003 with increase in demand of 9%. Major importers in ASEAN countries in 2006 were Malaysia (32,427 tons) and Singapore (13,255 tons). India’s export of green chillies was very meager, as only 19 tons were exported to Singapore during 2006-07. However, during 2005-06, India exported 196 tons of green chillies to Malaysia. This clearly shows that there is a good potential for exporting to Malaysia and Singapore among ASEAN countries, which need to be nurtured for accelerating exports of green chillies. Because of our quality chillies, it should not be difficult to export 2000 to 2500 tons in next 4-5 years. But India will have to provide at competitive prices by cutting cost of production. (iii) European Union European Union has imported green chillies including peppers to the extent of 1,032,194 tons during 2006. India’s export of green chillies to EU comprised 70 tons to UK, 14 tons to Italy and 11 tons to France. Total exports amounted to 95 tons during 2006-07, whereas exports were slightly higher during 2005-06. India exported 140 tons to UK, 36 tons to France and 18 tons to Germany. The export of two years suggests that there is some potential in exports of green chillies to EU. Therefore, exports of green chillies need to be pursued vigorously and should not be difficult to enhance exports of green chillies to EU to an extent of 800 to 1000 tons in next 4-5 years, provided India supplies at competitive prices as Spain and Jordan are main competitors who supply relatively at lower prices. (iv) Australia There is a good potential for exporting green chillies. Australian market is monopolized by New Zealand. However, Indian chillies are totally different from New Zealand and therefore, export must be explored. D. Measures for enhancing competitiveness for exporting green chilly Following steps need to be taken to enhance competitiveness: • In order to stand the competition, it is most important to make available quality product. • For enhancing quality, better post harvest handling facilities need to be adopted, so that quality product with freshness and greater appeal is exported. • Farmers need to be trained on quality parameters for green chilly. • India must adopt branding for its product. • Markets need to be nurtured by holding vegetable shows in importing countries. 13. Documents required for exports a) Documents related to goods a) Invoice b) Packing List c) Certificate of origin b) Documents related to shipment a) Mate Receipt b) Shipping Bill c) Bill of handing d) Airway Bill 138
  • 9. c) Documents related to Payment a) Letter of Credit (L/C) b) Bill of Exchange d) Documents related to quality of goods: - a) Phytosanitary Certificate b) GLOBALGAP Certification c) Health Certificate e) Organic Certification - Certificate indicating material produce is based on organic farming. f) Documents related to Foreign Exchange Regulations GR Form: Documents required by RBI which assures to RBI that the exporter will realize the proceeds of goods within 180 days from the date of Shipment. g) Other Document Bank Realization Certification (BRC): This is the advice given by Foreign Exchange Bank after the realization of money from Importer 14. Chain of events (from pack house upto shipment) Harvesting (in the morning) Handling and transportation Unloading Grading and sorting Packing Precooling Cold storage Palletizing Refrigerated trucks Shipment 15. Price prevailing in international markets Table 12.8: showing the prices of green chilly in EU and Dubai markets Country Annual Average price Range (2003-08) Currency EU countries USD/kg 1.32 to 2.62 INR/kg 59.71 to 118.09 139
  • 10. Dubai USD/kg 1.86 INR/kg 84.0 Source: Comtrade Database and Personal communication, Dubai 16. Cost Calculation from harvest to packhouse to port Cost involved in exporting green chillies from India (as per information collected during 2008) (a) Procurement price*: Approx. price (Rs. /kg) : 8-12 *Price varies according to variety and month of procurement (b) Charges for pre cooling, cold storage, packing, transport, etc.(below in table): Table 12.9: Charges for pre cooling, cold storage, packing, transport, etc. Particulars Rs./kg Precooling and cold storage 4.0 Handling and Packing cost 5.0 Transportation charge to Mumbai Airport 8.0 Total cost 17.0 Source: Estimate of ITS Ltd. (c) Air freight charges*: Freight rates for reefer container are as follows: A. Air Freight Charges – London INR/KG Weight : All Weight Group DEL/ LON +300 +500 +1000 Kgs A/F INR 70.00 INR 66.00 INR 60.00 Surcharge INR 11.50 INR 11.50 INR 11.50 B. Air Freight Charges – Amsterdam INR/KG Weight : All Weight Group DEL/ AMS +300 +500 +1000 Kgs A/F INR 75.00 INR 70.00 INR 66.00 140
  • 11. Surcharge INR 11.50 INR 11.50 INR 11.50 C. Air Freight Charges – Dubai All Weight Group DEL/Dubai +45 +100 +250 +300 +500 +1000 A/F (SCR General) INR 74/Kg INR 62/Kg INR 50/Kg INR 50/Kg INR 42/Kg INR 42/Kg A/F (SCR INR 40/Kg INR 40/Kg INR 40/Kg INR 40/Kg 0006) AWB Rs. 750 per AWB D. Air Freight Charges – Doha All Weight Group DEL/Doha +45 +100 +250 +300 +500 +1000 A/F (SCR General) INR 75/Kg INR 65/Kg INR 55/Kg INR 55/Kg INR 45/Kg INR 45/Kg A/F (SCR INR 35/Kg INR 35/Kg INR 35/Kg INR 35/Kg 0006) AWB Rs. 750 per AWB E. Air Freight Charges – Muscat All Weight Group DEL/Muscat +45 +100 +250 +300 +500 +1000 A/F (SCR INR 50/Kg INR 45/Kg INR 45/Kg General) INR 75/Kg INR 60/Kg INR 50/Kg A/F (SCR INR 35/Kg INR 35/Kg INR 35/Kg 0006) INR 35/Kg AWB Rs. 750 per AWB F. Air Freight Charges – Singapore All Weight Group DEL/Singapore +45 +100 +250 +300 +500 +1000 A/F (SCR INR 88/Kg INR 63/Kg INR 63/Kg INR 44/Kg INR 39/Kg INR 39/Kg General) AWB Rs. 750 per AWB G. Air Freight Charges – Kuala Lampur All Weight Group DEL/ Kuala Lumpur +45 +100 +250 +300 +500 +1000 A/F (SCR General) INR 70/Kg INR 63/Kg INR 63/Kg INR 55/Kg INR 53/Kg INR 53/Kg A/F (SCR INR 45/Kg INR 45/Kg 0006) INR 38/Kg INR 38/Kg AWB Rs. 750 per AWB * It varies from year to year /season to season, capacity of container and distance covered. 141