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This poster shows a photograph of a person holding
a board with lots of writing on it. The fact that the
photograph is in black and white and you can see
the background in grey-scale makes the picture
seem dark, and infers that there is a dark message
to this poster.
The writing on this is in a strange pattern and in
different colours and font sizes, this makes it
interesting to the eye and makes people want to
stop and read it. When they read it, they will realise
what the message is and what the STREAT
organisation is all about and what work they do for
The use of the red colour that is used makes it eye-
catching because there is a colour to break up the
black, grey and white. The colour red is used on the
STREAT logo which would imply that it is the
preferred colour of the organisation. Red is the
colour of danger and also of a ‘stop’ sign, like the
one that is included repeatedly on the board. A
‘stop’ sign is a recognisable symbol and the fact
that it is used so much on the poster makes it seem
important somehow to the cause/purpose of the
poster and its message/meaning; they want to stop
STREAT (website home
The colour red is used here. This echoes the eye-catching use of red in the poster that was made by STREAT also. This makes
us think that the colour associated with ‘stop’ is a theme here; this infers that they want to stop homelessness. This is also
echoed by their tag line ‘stop homelessness the delicious way’.
There is a clear, san serif font used which makes everything easily readable. Clear fonts are normally associated with
conveying information and seriousness so this fits in well with this web page, the issue and the organisation.
There is an image of a young woman smiling. This shows positivity and that people enjoying working and volunteering for
There are updates that you can subscribe to so that you are aware of events that the organisation partake in. People can
enter their email address so that they can receive STREAT updates, or events, achievements and work that they are doing.
There is also a quite clearly displayed ‘Donate now’ button. Because this is placed at the top of the page and coloured
red, this is very eyecatching and people would be drawn to it.
Homes for the Homeless
The background of this image is a black/grey wall
which sets the scene for a dark matter/issue. There
is a dark shadow and picture of a small child who
looks like she is crying into her arms. This image
would make people feel sympathetic to the girl
and and want to help her. There is also a teddy
bear that is at the side of girl that reminds you that
she is a small child who is helpless and vulnerable.
The copy is written in a clear, san serif font and is
coloured white. This is so that it will stand out on
the dark background. There is also the use of the
colour red used; This indicates danger. The red line
is underlining the word ‘children’, this infers that
there are children in danger that need help from
this organisation and its supporters.
The poster supplies you with information and tells
you a statistic ‘two million’ children are homeless.
There is also a exclamation mark used to show
punctuation and importance.
‘Help change that’ is put on this poster to make
you feel like if you support this organisation or
donate some money to them then you will be
helping, and you could change this single
handedly, by yourself.
The photograph that has been taken and used as the
background, key art image of this poster is in black in
white. This portrays a sad/dark issue and this echoes
in the feel and tone of this poster. This makes you
realise that this poster is made for a negative
issue, which is of course homelessness. The
photograph shows a homeless person on the street.
This is a real life situation; this is what people who
live on the streets really look like and how they really
have to live every day.
The text that is used is bright white and clear. This
makes it stand out on the grey of the background
image. The organisation have used a clever
technique here by including 4 squares that of course
stand for the letters of the word ‘home’.
However, because this is not just written
out, somebody who sees this poster will be drawn in
to try and make out what it means, this will then
make them think about the poster more and think
more about the overall issue.
The colour green has been used for the squares. The
colour green signifies a ‘fresh’ start and
positivity, looking forwards. This infers that there is a
positive future possible for homeless people, they
just need help to get there. This makes the
reader/audience feel sorry for the homeless man in
the photo and for the other people without a home
in the world. It makes them feel like with help, they
could have a home, this therefore makes them want
This poster for ‘Shelter’ shows a
monotone image of a woman and a
small boy, you are lead to believe that
they are mother and son. There is also a
quote above talking about the boy’s
health. It is a quote from Sam’s mother.
It lets you in on their background story.
The first sentence is in bold telling you
about Sam’s asthma. This would make
anybody want to help and give ‘Sam’ a
home where he can live that will not be
a threat to his health. Giving a
background story on an actual case
study that the organisation are working
with is an effective way of making
people feel sympathetic towards
homeless people and would be more
inclined to help people that they know a
bit of background about. Also, the
question ‘what am I going to do?’ makes
the mother seem helpless event though
she wants to help her son. Mothers will
be able to relate here as they would
imagine themselves in the same
position. Surely this would make them
want to help as if it was them, they
would want people to help.
The colour red is used as well as black
and white because this signifies danger
and urgency which is what the
organisation is trying to convey to the
‘Take action on housing today’ is like a
command, it’s an imperative. It’s
ordering you to do something. This
makes people feel more inclined to do it
Shelter have included the website link which will also supply people with more
information on the organisation if they choose to follow it.
‘NO HOME, NO FUTURE’ is the shocking part of this poster. It is the only part in capitals
which shows it’s important, and it is also in bold just to emphasise it. These four words
are very blunt and have an effect on the person who reads them. It basically tells you
that Sam and his mother who you have learnt something about on this poster will soon
be out of their home, which then evidently means they have no future.
Shelter (poster 2)
The logo is clearly displayed in the top left hand
corner of the poster. This means that logically it is
the first thing that you will look at.
The image is a photograph of a cat’s eye in the road.
The purpose of a cat’s eye is to make the sides of the
roads visible so that you can stay safe on the road in
the dark. They help you to stay safe in the dark.
‘Always there in times of darkness’ echoes the
function of a cat’s eye, it is using a metaphor and
saying that Shelter is actually like a cat’s eye. This
means that the organisation, Shelter, will keep you
safe at dark times.
The cat’s eye in the photograph is something that is
recognisable to most people. This means that they
will understand what is being said in the poster by
the tagline at the bottom and also by the picture;
they will understand the metaphor.
There is not really any way that someone who has
never heard of Shelter will know what they do
unless they realise that the ‘h’ in the logo is shaped
to look like the outline of a house. This could be a
way to make people more interested; if they have no
idea what Shelter does, it could make me them
more inclined to find out more about them. They
could then become interested in the work that they
do and want to help.
This poster contains a lot of copy which leads you to believe
that it will supply you with information. The writing in bold
capitals and in different colours at the top of the page draws
your attention straight to it. It asks a question which people
will ask themselves.
Underneath there is a picture of 2 male symbols and 2 female
symbols who ask questions in thought bubbles. The fact that
the poster uses symbols rather than actual photographs of real
people infer that losing your home could happen to anyone.
Each thought bubble contains a question of something that
could lead to somebody becoming homeless. Underneath in
the chunk of text, it explains that if you are having certain
problems to do with your home it could potentially lead to you
becoming homeless. It then offers a phone number and an
email address for people to go to for help. Right at the bottom
there is also a web page address for the organisation. This
poster supplies the audience with three ways of contacting
them and getting help if they are worried. All of the text on
this poster would make people stop and read it and really think
about this issue.
The bottom line of the main copy, ‘we can help you keep your
home’, is a ray of hope at the end of the information and
advice on the poster. It makes people think that if they are the
slightest bit worried about losing their home, if they contact
Cyrenains, then they can actually keep their home and there is
nothing to worry about.
Cyrenians (leaflet, front
The front cover of this Cyrenians leaflet is bright yellow. A bright colour
always signifies happiness and warmth, and yellow is the main colour of
happiness as well.
The logo is displayed clearly at the top of the page with a lot of space
around it so that it is eye catching. There is a small description underneath
the logo to explain what the organisation does. It is short and to the point.
Underneath that, there is another small sentence of their tagline, similar to
the final sentence on the Cyrenians poster.
The Cyrenians logo is the partitioning between the photograph and the
yellow section with the writing on it. Underneath the logo there is a
photograph of two women. They both look very happy and are holding
Cyrenians leaflets. The fact that there are happy people on the front of this
leaflet echoes the happiness that is already here by the use of the colour
yellow. The photograph of the happy women will draw people in and make
the believe that the organisation can cause happiness and bring it to people
who need it.
The fonts that are used here are clear and san serif. This makes it clear and
easy for people to read. The colours that the fonts are in are the two colours
that contrast well with and stand out from any other colour background.
This cover is very simple, there is not much going on. However, Cyrenians
gets across what they need to, to the audience because they show
happiness, and the idea of clarity and one vision which are the only things
that they mention on this cover.
Teen Living Programs
This main background image of this poster shows a homeless teenage girl
on the street, also she looks annoyed. This is emotive for anyone who sees
the poster because they can relate. Everyone has been/is/will be a
teenager and if you already have been one or currently are, you know how
it is a hard stage in your life. Nobody who has a teenage child or knows
someone close to them who is a teenager would like to think of them in a
situation like this. People see homeless people on the street almost
everyday but it doesn’t cross their mind until they see it on a poster, until it
is shoved in front of their nose and they are forced to think about.
The heading of the poster ‘I do exist’ has a serious/impatient tone to it. It is
something that people say usually if they are left out of something or feel
like they are being ignored. It gives you an insight of what homeless
people are thinking when you walk past them on the street and ignore
them. It also makes people think about how they would be feeling if
somebody walked straight past them if they were in the same position.
The ribbon across the bottom of the poster signifies the time of year that
this poster was brought out, which was winter, around Christmas time. This
also makes people feel sympathetic towards homeless people, maybe even
more so, because nobody should be alone for the holiday season. It is a
hard time to be alone and living on the streets in the cold and bad weather.
The large chunks of text in the middle of the poster explain what the
organisation do for homeless teenagers and also what they plan to do this
holiday season and how you can help.
There is also a section of text at the bottom of the page that tells you
where to make a donation to. It gives you and address and also a web page
The website home page for SASH contains a lot of
the colour green which signifies fresh starts,
positivity and also happiness.
There is a section labelled ‘Working together to
make a difference’. This give a positive feel to the
page. There is also a section named ‘Case studies’ so
you can have a look how SASH as an organisation
have helped certain people in particular, and you can
learn about what they have done to help people.
There is a small section that is a completely different
colour to everything else, it is pink/red. It is labelled
‘What do I do if I need help tonight?’ This is in a
totally different colour that contrasts with green so
that it stands out. If someone has come to the SASH
website who needs urgent help, someone that has
been kicked out of their house and literally has
nowhere to stay for then night then they can find
There is a navigation bar at the top of the page
which makes it easy for people to find what they
need on the website. This is good because if anyone
needs help or they want to help someone then they
can get to where they want to be with minimal
confusion in an effective way.