Want to build the next great product on lines of Facebook, Twitter, Quora and likes? Here are the 15 Steps towards Building a Great Product! #StartupKarma - shared for helping other startups! Follow me on Twitter @beingpractical or drop a note on pj (at) beingpractical.com
1. 15 Steps towards
Building a Great Product
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PJ | @beingpractical
blood & sweat at @wishberg | gyan & rant at @beingpractical
2. Think: Building Products
and marketing them.
Want to build the next Facebook / Twitter or Quora ?
6. #1
Remember: Build your Product Statement
1. Define your product < 10 words. This is not your pitch!
2. Be grammatically correct. Include your product name.
3. Make no references to other startups!
12. #3
Remember: Atomic Unit of your Product
1. You have to own the atomic unit of your product!
2. Your product cannot have more than one atomic unit.
3. Product Statement & Vision has to be centered around this atomic unit
15. #4
Remember: For Features
1. Build features around the atomic unit of your product!
2. Strip down all features not centered around the atomic unit.
21. #6
Remember: For Flexibility
1. Give freedom to your user to play with your product.
2. List down all formats in which a user can express the atomic unit.
24. #7
Remember: For Distribution
1. Center distribution around the Atomic Unit.
2. Allow on-site distribution.
3. Don’t force fit social sharing in your product.
29. They love the content on it!
Create Content Share Content
30. #9
Remember: For User Psychology
1. Express Content in Atomic Unit of the Product
2. Creation of Content is valuable than Sharing of Content
3. When user creates content on your product, he owns something on your site.
That will keep him engaged.
33. #10
Remember: For Content Dynamics
1. Great content is created by 1% users. Amplified by 10% users.
2. Your product goes viral when content on it goes viral.
35. That’s Me: Content:
New Updates
Start:
Who is
Important here?
What is happening?
36. #11
Remember: For One Point of Discovery
1. Don’t build product around Design. Build design around Product.
2. Minimize Page Views. 75% tasks / actions through one screen.
40. Bing is equally good Google Drive probably
search engine today, does all that what
but not more valuable. Dropbox does. We did
We did not shift from not move there!
Google to Bing!
Outlook has equal WhatsApp. Yay – it stopped us
features compared to from use text messaging,
Gmail. but not more Facebook Chat, Google Talk,
valuable. We did not etc. Why? Its valuable!
shift from Gmail
MVP = More Valuable Product
More Valuable Product Minimum Viable Product
41. #13
Remember: For MVP
1. Build something of value to users, that will drive adoption of product.
2. Build for real users, not for early adopters.
43. Twitter: Live Tweets at SXSWi Conference
Facebook: Harvard. More Schools joined later
YouTube: Nike Advt went Viral
Gmail: Google + Invites + Search
Quora: Opened to Facebook Alumni
Zynga: Facebook Feeds
Dropbox: Invite: Email + Facebook + Twitter
Bootstrap Growth on top of other networks
44. #14
Remember: For Growth
1. Bootstrap initial growth on other successful / large networks.
2. Networks could be online or offline. Focus on only one.
47. #15
Remember: For Shipping Fast
1. Ship a imperfect product. Its OK!
2. Collect feedback and ship changes fast.
48. Have Ideas? Connect with me
@beingpractical
pj@beingpractical.com
www.beingpractical.com
Thank You
Want a copy of this presentation? Tweet to me @beingpractical or drop a email!