Sergio Gutiérrez Montero

Greater Chicago Area United States

Doblin

I am a business designer and strategist with a background in human centered design, economics, management of innovation, brands, and technology and over ten years of international experience. I believe in: › Design-driven ventures, brands, and services that are better connected to people and the systems that surround them. › Understanding deeply the ways in which people experience value, and how this makes them adopt new ideas and behaviors, is the key to innovation. › Innovation as a collective effort that needs teams and organizations to understand these four categories: markets, people, design and technology. SPECIALITIES: › New ventures, brands, services and products. › User...