This case study shows how Beeby Clark+Meyler redesigned landing pages to increase weight loss program signups. This best practice implementation alongside split testing resulted in a lower cost per acquisition as well as a significant click through rate increase. Beeby Clark+Meyler is an award-winning interactive agency focused on innovation in media. By this we mean the creation of new and more effective marketing based on the consumer’s evolving interaction with, and consumption of, media. We design highly productive marketing programs that leverage today’s most engaging digital media technologies to enable more brand engagement, awareness and sales. For more information, contact Stuart Meyler, Principal smeyler@beebyclarkmeyler.com, 203.653.7950 Visit: BeebyClarkMeyler.com Follow: @gobcm

1. Weight Watchers!
Landing Page!
Optimization!

2. BeebyClarkMeyler.com | @GoBCM!
• Increase sign-up conversions for
the Weight Watchers online weight
loss programs"
• Implement best practice landing
page optimization on pages that
would receive traffic from paid
search traffic sources"
• Educate the client on the value of
testing so that they could continue
efforts in ongoing testing programs"

3. BeebyClarkMeyler.com | @GoBCM!
• Developed multiple iterations of
landing pages in a program of split
testing"
• Designed flexible layouts within a
restrictive CMS"
• Offered multiple offers while
limiting the number of exit points
for the user" Control
A
B

4. BeebyClarkMeyler.com | @GoBCM!
• WeightWatchers.com saw
significant increases in online
signups for their weight loss
programs
"
• Cost per acquisition dropped
across all paid campaigns tested
"
• Weight Watchers continues to test
creative regularly"
CPA
-18%
Membership
Increase
22%
Click-thru
Rate
Increase
20%

5. BeebyClarkMeyler.com | @GoBCM!
Beeby Clark+Meyler is an award-winning interactive agency focused on
innovation in media. By this we mean the creation of new and more effective
marketing based on the consumer’s evolving interaction with, and
consumption of, media. "
We design highly productive marketing programs that leverage today’s most
engaging digital media technologies to enable more brand engagement,
awareness and sales. "
For more information, contact Stuart Meyler, Principal"
smeyler@beebyclarkmeyler.com, 203.653.7950"
!
Visit: BeebyClarkMeyler.com!
Follow: @gobcm"