The document describes a case study of developing a creative content marketing strategy with limited resources. The boss wanted videos for the company's YouTube page but there was no budget, camera, or video editing software. The solution was to use existing pictures and graphics to create animated video ads using the free website Animoto.com. This allowed the creation of 5 video ads in one day at the office desk without any equipment. The results were successful videos that promoted the company's products and services without a budget. The conclusion is that marketing problems can be solved through creativity, ingenuity, and determination when working with limited resources.

1. A Creative
Content Marketing Strategy:
Case Study

2. ● Budget
● Tools
● Time
● Help
Need to market your business,
but have no:

3. With a little creativity,
and careful planning,
an effective marketing is still achievable.
Here was my challenge...

4. Background

5. Boss: We need a YouTube page.
Me: We don’t have any videos.
Boss: We need videos.
Me: We don’t have a camera.
Boss: We need a camera.
Me: There’s no room in the budget.
Boss: Just get it done.
Me: Will do.

6. Problem

7. 1. The company’s YouTube page and website need video
content.
2. There’s no budget to hire a professional.
3. There’s no budget to buy a camera, or video editing
software.
4. The videos need to be created and posted, yesterday!
5. No team. No help. Just me.

8. Solution

9. 1. “There’s no video content available, but we have
plenty of pictures and graphics.”
2. "I have experience writing marketing copy.”
3. "We have no video editing software, but I found
Animoto.com.”
4. "No time to waste, so I can complete the project at
my desk, in one day.”

10. Results

11. GameTime Promotions

12. Date Night at GameTime

13. Win Big at GameTime

14. Sunday 4-Pack

15. Chow Down Game Up

16. Conclusion

17. Marketing often involves getting the most
out of all available resources.
Creativity, ingenuity and determination
can solve any marketing problem.

18. https://www.flickr.com/photos/brizzlebornandbred/11528630884
https://commons.wikimedia.org/wiki/File:Hand_tools.jpg
https://www.flickr.com/photos/76657755@N04/7027596629
https://pixabay.com/en/hand-hands-keep-time-clock-226708/
http://www.mindpollution.org/2012/11/01/unlikely-movie-heroes-milton-office-space/
http://murphydbuffalo.tumblr.com/
Images provided by
Thank You!