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Ch18 Managing Mass Communications: A Visual Model

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Managing Mass Communications Understanding their use in today’s environment Bea Pacheco Ateneo Graduate School of Business December 2009 Top 10 Concepts (Visual Edition)
Outline: Managing Mass Communications… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline: Managing Mass Communications… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Mass Communications…
Managing Mass Communications… Utilizes 4 SPREAd tools.
Managing Mass Communications… Utilizes 4 S PREAd tools. Sales Promotion
Managing Mass Communications… Utilizes 4 S PR EAd tools. Sales Promotion Public Relations
Managing Mass Communications… Utilizes 4 SPR E Ad tools. Sales Promotion Public Relations Events & Experiences
Managing Mass Communications… Utilizes 4 SPRE Ad tools. Sales Promotion Public Relations Events & Experiences Advertising
Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5
Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission
Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money
Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message
Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media
Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement
Managing Mass Communications… Always seek the “BIG” idea Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA
Managing Mass Communications… Alternative advertising options may also work. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native
Managing Mass Communications… Select appropriate Media Timing. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing
Managing Mass Communications… Sales promotion tools provide benefits to everyone. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone
Managing Mass Communications… Manage events properly. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship
Managing Mass Communications… Create experience for Customers. Sales Promotion Public Relations Events & Experiences Advertising Unique Experiences 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship
Managing Mass Communications… Support marketing department with M arketing P ublic R elations. Sales Promotion Public Relations Events & Experiences Advertising Unique Experiences 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship Builds credibility
Managing Mass Communications… Evaluate Advertising Effectiveness adds up 4 shares. Sales Promotion Public Relations Events & Experiences Advertising Unique Experiences 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship Builds credibility Voice Mind & Heart Market Expenses
Summary: Managing Mass Communications… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary: Managing Mass Communications… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Mass Communications Understanding their use in today’s environment Bea Pacheco Ateneo Graduate School of Business December 2009 Top 10 Concepts (Visual Edition)

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Ch18 Managing Mass Communications: A Visual Model

  • 1. Managing Mass Communications Understanding their use in today’s environment Bea Pacheco Ateneo Graduate School of Business December 2009 Top 10 Concepts (Visual Edition)
  • 2.
  • 3.
  • 5. Managing Mass Communications… Utilizes 4 SPREAd tools.
  • 6. Managing Mass Communications… Utilizes 4 S PREAd tools. Sales Promotion
  • 7. Managing Mass Communications… Utilizes 4 S PR EAd tools. Sales Promotion Public Relations
  • 8. Managing Mass Communications… Utilizes 4 SPR E Ad tools. Sales Promotion Public Relations Events & Experiences
  • 9. Managing Mass Communications… Utilizes 4 SPRE Ad tools. Sales Promotion Public Relations Events & Experiences Advertising
  • 10. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5
  • 11. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission
  • 12. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money
  • 13. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message
  • 14. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media
  • 15. Managing Mass Communications… Develop 5M’s of Advertising Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement
  • 16. Managing Mass Communications… Always seek the “BIG” idea Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA
  • 17. Managing Mass Communications… Alternative advertising options may also work. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native
  • 18. Managing Mass Communications… Select appropriate Media Timing. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing
  • 19. Managing Mass Communications… Sales promotion tools provide benefits to everyone. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone
  • 20. Managing Mass Communications… Manage events properly. Sales Promotion Public Relations Events & Experiences Advertising 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship
  • 21. Managing Mass Communications… Create experience for Customers. Sales Promotion Public Relations Events & Experiences Advertising Unique Experiences 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship
  • 22. Managing Mass Communications… Support marketing department with M arketing P ublic R elations. Sales Promotion Public Relations Events & Experiences Advertising Unique Experiences 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship Builds credibility
  • 23. Managing Mass Communications… Evaluate Advertising Effectiveness adds up 4 shares. Sales Promotion Public Relations Events & Experiences Advertising Unique Experiences 5 Mission Money Message Media Measurement IDEA “ Alter”-native Timing Everyone Deepens Relationship Builds credibility Voice Mind & Heart Market Expenses
  • 24.
  • 25.
  • 26. Managing Mass Communications Understanding their use in today’s environment Bea Pacheco Ateneo Graduate School of Business December 2009 Top 10 Concepts (Visual Edition)