Great Content: The Fuel that Feeds Your Social Networking Engine - BDI 10/15/13 Financial Services Social Business Leadership Forum
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Presentation: Great Content: The Fuel that Feeds Your Social Networking Engine Presented by: Victor Gaxiola, Subject Matter Expert - Social Media, Actiance, Inc Every organization has a vast array of content. Enabling the sharing of that content in a social forum – through tweets, viral updates, blogs and groups is the fuel that feeds your social network. Based on his new white paper, join, Actiance’s Victor Gaxiola as he shares tips on how you can effectively plan your social content strategy for success www.bdionline.com
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Great Content: The Fuel that Feeds Your Social Networking Engine - BDI 10/15/13 Financial Services Social Business Leadership Forum
- 1. Great Content: 10 Tips on Fueling your Social Networking Engine
- 3. Agenda Key Tenets of Content 10 Practical Tips http://www.actiance.com/resources
- 4. Key Tenets of Content on Social Content is the fuel that feeds social engagement Drives conversations Adds value (4E’s) Illustrates thought leadership Provided in multiple formats Easy to amplify/share Can be a mix of professional and personal
- 5. 10 Tips to Fuel your Social Networking Engine 1. Define what it means to be social 2. Define your audience 3. Use content that meets the 4E’s 4. Mix up your content 5. Use various types of content 6. Identify your content sources 7. Learn how to share 8. Exercise an authentic voice 9. Learn how much and when to share content 10. Measure your results
- 6. Tip 1- Define What it Means to be Social
- 7. Tip 1- Define What it Means to be Social Amplify!
- 8. Tip 2 - Define Your Audience
- 9. Tip 3 – Use Content that meets the 4E’s Entertain Educate Enrich Engage
- 10. Tip 3 – Use Content that meets the 4E’s Entertain
- 11. Tip 3 – Use Content that meets the 4E’s Educate
- 12. Tip 3 – Use Content that meets the 4E’s Enrich
- 13. Tip 3 – Use Content that meets the 4E’s Engage
- 14. Tip 4 – Mix up you Content Professional Personal
- 15. Tip 4 – Mix up you Content 80/20
- 16. Tip 5 – Use various types of content Article links Photos Images Videos Infographics Polls Questions
- 17. Tip 6- Identify your content sources
- 18. Tip 6- Identify your content sources
- 19. Tip 7 – Learn How to Share: From Others
- 20. Tip 7 – Learn How to Share: Curated
- 21. Tip 7 – Learn How to Share: Creative
- 22. Tip 7 – Learn How to Share: Reactive
- 23. Tip 8 – Exercise an Authentic Voice
- 24. Tip 8 – Exercise an Authentic Voice
- 25. Tip 9- Learn how much and when to share content
- 26. Tip 10 – Measure your Results
- 27. In summary 1. Define what it means to be social 2. Define your audience 3. Use content that meets the 4E’s 4. Mix up your content 5.Endvarious types of content Use 6. Identify your content sources 7. Learn how to share 8. Exercise an authentic voice 9. Learn how much and when to share content 10. Measure your results