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Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leadership Forum

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Business Development Institute
Business Development Institute

Case Study: Trust Me, I'm a Banker: Building Consumer Trust with Social Media An online only financial institution can be a barrier to trust, especially if new and potential customers are interested in switching after a negative experience with their current bank. PerkStreet uses social media channels to make authentic personal connections and help repair those trust issues and build a long-lasting relationship. Presented by: Jennifer Spencer, Digital Communications & Community Manager, PerkStreet Financial www.bdionline.com

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Trust Me, I’m a Banker Building trust using social media channels Social Media & Financial Services Forum | March 19, 2013 | #BDI1 Jennifer Spencer (@jennalyns) Digital Communications & Community Manager PerkStreet Financial (@perkstreet)
ZOMG LIKE US WE HAVE THE BEST CHECKING EVAR! Psssst. Wanna buy a checking account?
In Summation 1.Be yourself. 1.Be nice. 1.Bring donuts.

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Trust Me, I'm a Banker: Building Consumer Trust with Social Media - BDI 3/19/13 Social & Mobile Financial Services Leadership Forum

  • 1. Trust Me, I’m a Banker Building trust using social media channels Social Media & Financial Services Forum | March 19, 2013 | #BDI1 Jennifer Spencer (@jennalyns) Digital Communications & Community Manager PerkStreet Financial (@perkstreet)
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  • 12. In Summation 1.Be yourself. 1.Be nice. 1.Bring donuts.