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Tasti D-Lite Presentation - BDI 9.15.10 Mobile Social Communications

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Business Development Institute
Business Development Institute

Case Study: Using Social Technologies to Reward Brand Loyalty Presented by: BJ Emerson, Social Technology Offficer, Tasti D-Lite LLC Opportunities abound for integrating conventional systems with social applications. This case study will cover how the Tasti D-Lite TastiRewards program is enabling customers to share their loyalty activity online and receive tangible benefits as a result. www.bdionline.com

Business
1 of 23
Using Social Technologies to Reward Brand Loyalty BJ Emerson Social Technology Officer Tasti D-Lite
Courtesy Home Box Office
Courtesy icanhazcheezburger.com
Before After
myTasti.com
1 out of 5 myTasti.com members are allowing connections to at least one social network to enable the sharing of automated loyalty messages. Number of social networks that myTasti.com users are enabling connections to: 1 Network 63.64% 2 Networks 24.83% 3 Networks 11.54% 44.92% Network Facebook Preferences: Foursquare 18.68% Twitter 36.41%
Side Effects • Loyalty customers spend more. • Better connections with core customers. • SMO influence on search results. • Press. • Awards.
The Moral of the Story • Build systems that enable customers to share. • Be original. (Get your own story) • Get creative. • Be responsible. • Think long term. • Take a risk. • Trust your customers. • Invest in relationships.
Thank You Email: bemerson@tastidlite.com Twitter: @tastidlite or @BJ_Emerson

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Tasti D-Lite Presentation - BDI 9.15.10 Mobile Social Communications

  • 1. Using Social Technologies to Reward Brand Loyalty BJ Emerson Social Technology Officer Tasti D-Lite
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  • 12. Before After
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  • 19. 1 out of 5 myTasti.com members are allowing connections to at least one social network to enable the sharing of automated loyalty messages. Number of social networks that myTasti.com users are enabling connections to: 1 Network 63.64% 2 Networks 24.83% 3 Networks 11.54% 44.92% Network Facebook Preferences: Foursquare 18.68% Twitter 36.41%
  • 20. Side Effects • Loyalty customers spend more. • Better connections with core customers. • SMO influence on search results. • Press. • Awards.
  • 21.
  • 22. The Moral of the Story • Build systems that enable customers to share. • Be original. (Get your own story) • Get creative. • Be responsible. • Think long term. • Take a risk. • Trust your customers. • Invest in relationships.
  • 23. Thank You Email: bemerson@tastidlite.com Twitter: @tastidlite or @BJ_Emerson