1.
John C. Havens
EVP, Social Media, Porter
Novelli
@johnchavens
THE DATA DIAGNOSIS –
HOW EMERGING MEDIA IS
TRANSFORMING HEALTHCARE

2.
WHY MOBILE?

3.
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4.
P&G ‘s Always Me Ovulation Tracker
• Personalized
question and answer
function to address
intimate questions
• Comprehensive,
interactive tracker
and calendar to help
manage a woman’s
period/cycle
• “Shop Always” button
for discreet,
immediate and direct
online purchase of
Always feminine
hygiene products from
one’s mobile device as 4

5.
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6.
STATISTICS

7.
mHealth Adoption
The Mobile Health Market Report,
2010-2015 from Research2Guidance:
Widespread mHealth adoption and the
proliferation of smart phone health
information and medical monitoring
apps are set to transform all
health-related industry sectors by
2015.
7

8.
CDC / Epocrates
Source: CDC and Epocrates H1N1 Social Media Survey 2010 8

9.
Remote Healthcare
• 56% of US consumers like the
idea of remote healthcare.
• 41% prefer care delivered via
mobile device.
Source: Pricewaterhouse Coopers
9

10.
COMPLIANCE

11.
Compliance in Healthcare
11

12.
Epocrates / Walgreens
"When I prescribe a medication for a
patient, I’m not always confident they
will get it filled. Now with access to
the Walgreens PSC formulary, I can give
them an affordable option and
definitive location to pick up the
prescription. I'm hopeful this will
make it easier for patients to comply
with their drug regimen and be easier
on their wallets."
– Dr. Robert Dudley, family practice
physician 12

13.
SELF-MONITORING

14.
Activity Interference
Source: Jon Froehlich, University of Washington 14

15.
Activity Interference
Source: Jon Froehlich, University of Washington 15

16.
Weight Mate
Source: Kendra Markle, Kaiser Permanente 16

17.
Weight Mate
Source: Kendra Markle, Kaiser Permanente 17

18.
TEXTING

19.
Paul Meyer, Voxiva, Text4Baby
19

20.
Frontline SMS Locator
20

21.
Frontline SMS Locator
21

22.
Frontline SMS Locator
22

23.
APPS

24.
MedSpeak
24

25.
iTriage Symptom Locator
Mountain State
Health Alliance in
Tennessee
App and electronic
billboards relaying
wait times at
hospital emergency
rooms
“Symptom Navigator”
tied to best and
nearest health
center 25

26.
iTriage Symptom Locator
26

27.
Epocrates
27

28.
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29.
QR CODES

30.
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31.
DIGITAL RECOGNITION

32.
Kraft / Anonymous Video Analytics (AVA)
32

33.
NEAR-FIELD
COMMUNICATIONS

34.
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35.
AUGMENTED REALITY

36.
UI-Art - Finland
36

37.
UI-Art - Finland
37

38.
UI-Art - Finland
38

39.
Frog Design
39

40.
Frog Design
40

41.
WHY MOBILE?

42.
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John.Havens@porternovelli.c
om
@johnchavens