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John C. Havens
EVP, Social Media, Porter
   Novelli
@johnchavens


    THE DATA DIAGNOSIS –
        HOW EMERGING MEDIA IS
        TRANSFORMING HEALTHCARE
WHY MOBILE?
3
P&G ‘s Always Me Ovulation Tracker

                        • Personalized
                        question and answer
                        function to address
                        intimate questions

                        • Comprehensive,
                        interactive tracker
                        and calendar to help
                        manage a woman’s
                        period/cycle

                        • “Shop Always” button
                        for discreet,
                        immediate and direct
                        online purchase of
                        Always feminine
                        hygiene products from
                        one’s mobile device as   4
5
STATISTICS
mHealth Adoption



 The Mobile Health Market Report,
 2010-2015 from Research2Guidance:

 Widespread mHealth adoption and the
 proliferation of smart phone health
 information and medical monitoring
 apps are set to transform all
 health-related industry sectors by
 2015.

                                       7
CDC / Epocrates




Source: CDC and Epocrates H1N1 Social Media Survey 2010   8
Remote Healthcare



• 56% of US consumers like the
  idea of remote healthcare.
• 41% prefer care delivered via
  mobile device.


Source: Pricewaterhouse Coopers

                                  9
COMPLIANCE
Compliance in Healthcare




                           11
Epocrates / Walgreens


"When I prescribe a medication for a
patient, I’m not always confident they
will get it filled. Now with access to
the Walgreens PSC formulary, I can give
them an affordable option and
definitive location to pick up the
prescription. I'm hopeful this will
make it easier for patients to comply
with their drug regimen and be easier
on their wallets."

– Dr. Robert Dudley, family practice
physician                                 12
SELF-MONITORING
Activity Interference




Source: Jon Froehlich, University of Washington   14
Activity Interference




Source: Jon Froehlich, University of Washington   15
Weight Mate




Source: Kendra Markle, Kaiser Permanente   16
Weight Mate




Source: Kendra Markle, Kaiser Permanente   17
TEXTING
Paul Meyer, Voxiva, Text4Baby




                                19
Frontline SMS Locator




                        20
Frontline SMS Locator




                        21
Frontline SMS Locator




                        22
APPS
MedSpeak




           24
iTriage Symptom Locator


                          Mountain State
                          Health Alliance in
                          Tennessee

                          App and electronic
                          billboards relaying
                          wait times at
                          hospital emergency
                          rooms

                          “Symptom Navigator”
                          tied to best and
                          nearest health
                          center                25
iTriage Symptom Locator




                          26
Epocrates




            27
28
QR CODES
30
DIGITAL RECOGNITION
Kraft / Anonymous Video Analytics (AVA)




                                          32
NEAR-FIELD
COMMUNICATIONS
34
AUGMENTED REALITY
UI-Art - Finland




                   36
UI-Art - Finland




                   37
UI-Art - Finland




                   38
Frog Design




              39
Frog Design




              40
WHY MOBILE?
42
43
John.Havens@porternovelli.c
om
@johnchavens

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