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BDI 9/16/09 B2B Social Communications Case Studies Conference - Waggener Edstrom - Microsoft

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Business Development Institute
Business Development Institute

Case Study: Microsoft Ignites & Manages Social Buzz at MIX09 Presented by: Nathan Misner, Vice President Digital Consulting, Waggener Edstrom Worldwide

BusinessTechnology
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Igniting & Managing Social Buzz at MIX09
Know your audience Fuel. Extend. Engage. Campaign Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fuel: Red Shirt Campaign
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Extend: #AsktheGu Twitter Q&A
… at the moment of conversation. Bring the expert to the audience… Engage: Blogger SWAT
MIX09 Social Media Results Blogger SWAT 70+ updates by @windowsazure Channel 9 videos 250,000 unique views Coverage of MIX09 social media WSJ: Microsoft Exec: Red Polos, To Us, Are Like Turtlenecks to Steve Jobs ZDNET: State of the Art Microsoft Conference Experience - Online... CreativePro: Can’t Make Mix? Follow Online #AsktheGu 200 questions submitted #AsktheGu Q&A Live Stream 5,000 unique views Bring Back the Red Shirt 225 petition signatures Keynote Live Streams 40,000 unique views #MIX09 23,700 tweets
Q&A

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