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The Power of Social Listening 
November 2014 
Andrew | andrewr@brandwatch.com
Brandwatch/ Company Overview 
© 2014 Brandwatch | 
www.brandwatch.com 
1000+ 
Clients 
in 15 
Markets 
Twitter Certified P...
Andrew Ruder 
Senior Consultant - 
Brandwatch 
@iamruder 
@brandwatch / #brandwatch 
Andrew Ruder| andrewr@brandwatch.com
What we will focus on: 
- The slow adoption. 
- Not the threats, but the opportunity. 
- How to leverage the data (use cas...
5 
Institutionalized?
6
A sea of data 
7 Cast a wide net
The Long & Short of it 
- Don’t be afraid to know what’s out there. 
- Recognize that listening can empower an entire inst...
Use Case #1: The Help Desk
Use Case #2: Undergraduate Admissions
(school OR university OR campus OR 
college) NEAR/5 ("shots fired" OR gunman 
OR gun OR threat OR attack OR bullets OR 
kn...
Use Case #4: Research
Use Case #4: Alumni Relations
Recap 
Understand the larger opportunity 
Implement tools to help 
Don’t be afraid to innovate 
Knowledge share
Say hello: 
andrewr@brandwatch.com 
312.802.3990 
@iamruder
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The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Educational Institutions

Presentation: The Power of Social Listening

Presented by: Andrew Ruder,Senior Consultant & Social Business Intelligence, Brandwatch

Andrew Ruder is a senior consultant in social business intelligence for Brandwatch, one of the world’s leading social media monitoring providers, where he helps enterprise organizations develop strategies for solving business challenges using social media intelligence and analytics. A SaaS veteran, Andrew’s prior experience includes roles at companies including Cision/Radian6 and Sysomos, where he assisted both brands and agencies in implementing social media intelligence solutions. Andrew earned a bachelor’s degree in business administration from Marquette University and is a proud native of Chicago, where he lives with his wife and son.

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The Power of Social Listening - BDI 11/19 Social Media Marketing Forum for Educational Institutions

  1. 1. The Power of Social Listening November 2014 Andrew | andrewr@brandwatch.com
  2. 2. Brandwatch/ Company Overview © 2014 Brandwatch | www.brandwatch.com 1000+ Clients in 15 Markets Twitter Certified Product Supporting Clients in 27 Languages 137% YoY 98% Customer Satisfaction 30% of the Fortune 100 Rapidly Growing Client Base International Presence • New York • San Francisco • Brighton • Berlin, Stuttgart 300+ Employees 60 Product Developers 8 PhD Staff Members
  3. 3. Andrew Ruder Senior Consultant - Brandwatch @iamruder @brandwatch / #brandwatch Andrew Ruder| andrewr@brandwatch.com
  4. 4. What we will focus on: - The slow adoption. - Not the threats, but the opportunity. - How to leverage the data (use cases). Andrew Ruder| andrewr@brandwatch.com
  5. 5. 5 Institutionalized?
  6. 6. 6
  7. 7. A sea of data 7 Cast a wide net
  8. 8. The Long & Short of it - Don’t be afraid to know what’s out there. - Recognize that listening can empower an entire institution.
  9. 9. Use Case #1: The Help Desk
  10. 10. Use Case #2: Undergraduate Admissions
  11. 11. (school OR university OR campus OR college) NEAR/5 ("shots fired" OR gunman OR gun OR threat OR attack OR bullets OR knife OR bomb OR assault OR lockdown OR mob OR kill OR protest OR robbery) Use Case #3: Public Safety
  12. 12. Use Case #4: Research
  13. 13. Use Case #4: Alumni Relations
  14. 14. Recap Understand the larger opportunity Implement tools to help Don’t be afraid to innovate Knowledge share
  15. 15. Say hello: andrewr@brandwatch.com 312.802.3990 @iamruder

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