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Visualize the Journey: How Jetsetter Leverages
Pinterest & Instagram to Inspire Travel
Aaron Clossey, Social Media Manager...
What is Jetsetter?

Flash

Retail

Travel Planning

Mobile

Up to 40% off top-tier
properties for a limited
time only.

Ov...
Our Social Ecosystem

5.5 million
What do
you feel?
Role for social.

Inspiration

Brand
Awareness

Connectivity

Customer
Responsiveness

Site
Traffic
5
A look at the facts.*

*Google Travel Study: June 2013

6
Content. Content. Did I say content?

Content

is King.

7
Road rules for Pinterest.
1.
2.
3.
4.
5.

Cover your bases.
Stand out from the clutter.
Mix it up.
Embrace your influencer...
1. Cover your bases.
•

Think outside the box.
Visually show what you
have to offer in the most
compelling way.

•

Ensure...
2. Stand out from the clutter.
•

See and be seen in the feed
through resizing imagery.

•

Test text overlay and CTA’s
on...
3. Mix It Up.
•

Do not just pin your own content.

•

Test different pin times to best
understand when your audience is
m...
4. Embrace your influencers.
•

Charge influencers with
curating content through
Group Boards.

•

Identify relevant verti...
5. Fuel (p)inspiration.
•

Once you find your sweet
spot, don’t let it go.

•

Rally your community
around a passion point...
Road rules for Instagram.
1.
2.
3.
4.

(Real)Timing is key.
It’s an art and a science.
Empower your advocates (and employe...
1. (Real)Timing is key.
•

Be in the moment. Connect your
followers to the experience.

•

Capitalize on relevant events a...
2. It’s an art and a science.
•

Provide a new perspective for your
viewers.

•

Come off as authentic. No stock photos
ne...
3. Empower your advocates (and employees.)
•

Establish an internal email distribution list
for submissions.

•

Humanize ...
4. Reward & recognize.
•

Provide advocates with recognition when it’s
due.

•

Reward participation in ways that are valu...
#Thanks
Aaron Clossey
Social Media Manager
646.524.9990
aclossey@jetsetter.com
@CLOSSBOSS
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Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel - BDI 12/12/13 Visual Social Communications Leadership Forum

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Presentation: Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel
Presented by: Aaron Clossey, Social Media Manager, Jetsetter
Inspiration is core to Jetsetter’s content strategy. Through platforms like Pinterest & Instagram, see how Jetsetter strives to evoke a sense of influence and connectivity around travel through the use of beautiful visuals.

www.bdionline.com

Veröffentlicht in: Business, Technologie
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Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel - BDI 12/12/13 Visual Social Communications Leadership Forum

  1. 1. Visualize the Journey: How Jetsetter Leverages Pinterest & Instagram to Inspire Travel Aaron Clossey, Social Media Manager @CLOSSBOSS
  2. 2. What is Jetsetter? Flash Retail Travel Planning Mobile Up to 40% off top-tier properties for a limited time only. Over 1,000+ of the world’s best hotels bookable round-the clock at best-available rates. Our experts help members book trips and provide insider recommendations about where to go, what to do and where to stay. Award-winning iPhone and iPad apps increasingly engage members with our suite of products on-the-go. Jetsetter Journeys features private, customizable, luxury travel itineraries, ready-to-book. Jetsetter Now features same-day, mobile only deals at rates up to 60% off. 30-40 properties available per week. 5
  3. 3. Our Social Ecosystem 5.5 million
  4. 4. What do you feel?
  5. 5. Role for social. Inspiration Brand Awareness Connectivity Customer Responsiveness Site Traffic 5
  6. 6. A look at the facts.* *Google Travel Study: June 2013 6
  7. 7. Content. Content. Did I say content? Content is King. 7
  8. 8. Road rules for Pinterest. 1. 2. 3. 4. 5. Cover your bases. Stand out from the clutter. Mix it up. Embrace your influencers. Fuel (p)inspiration. 8
  9. 9. 1. Cover your bases. • Think outside the box. Visually show what you have to offer in the most compelling way. • Ensure your site is optimized for Pinning. 9
  10. 10. 2. Stand out from the clutter. • See and be seen in the feed through resizing imagery. • Test text overlay and CTA’s on imagery. • Catch the attention of your pinners. 10
  11. 11. 3. Mix It Up. • Do not just pin your own content. • Test different pin times to best understand when your audience is most engaged. 11
  12. 12. 4. Embrace your influencers. • Charge influencers with curating content through Group Boards. • Identify relevant verticals you may want to tap into. • Establish long-term brand evangelism. 12
  13. 13. 5. Fuel (p)inspiration. • Once you find your sweet spot, don’t let it go. • Rally your community around a passion point through Pinterest-exclusive contests. 4.4 mill Followers 130,000+ Repins 1,100+ Participants 40,000 Pins +150% Traffic to Jetsetter 13
  14. 14. Road rules for Instagram. 1. 2. 3. 4. (Real)Timing is key. It’s an art and a science. Empower your advocates (and employees.) Reward & recognize. 14
  15. 15. 1. (Real)Timing is key. • Be in the moment. Connect your followers to the experience. • Capitalize on relevant events and trends. • Give an insider’s look or exclusive access to the viewer. 15
  16. 16. 2. It’s an art and a science. • Provide a new perspective for your viewers. • Come off as authentic. No stock photos necessary. • Evoke as much emotion as possible. 16
  17. 17. 3. Empower your advocates (and employees.) • Establish an internal email distribution list for submissions. • Humanize the message with attribution. This helps create conversation. • Mobilize your community with a hashtag. They’ll create visual content for you. 1,600+ submissions to date 17
  18. 18. 4. Reward & recognize. • Provide advocates with recognition when it’s due. • Reward participation in ways that are valuable to your target audience. • Tie your brand directly to consumer experiences. 18
  19. 19. #Thanks Aaron Clossey Social Media Manager 646.524.9990 aclossey@jetsetter.com @CLOSSBOSS

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