10/28/09 BDI Nonprofit Social Communications Conference - Save The Children Presentation
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Case Study: “Save the Children 2.0" How a 90 year-old global, non-profit organization is participating in Web 2.0 Presented by: Ettoré Rossetti, Associate Director, Internet Communications and Marketing, Save the Children
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Are you wondering how you can do social media the right way, without pushing your products and services? Do you want your company and your employees to be top of mind when people are thinking of where to go for what you offer? The key is making “friends” first, and doing business last. It's no longer enough to just BE on social media as a business. You need to be using it effectively, and you need to engage your employees to tell your stories and show you as the place to go in your community.Make Friends First, Do Business Last: Relationship Marketing Using Social Med...
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Presentation: The New Communications Paradigm in Financial Services: The Penn Mutual Case Study
Presented by: Joe Anthony, President, Financial Services, GregoryFCA
Join Gregory FCA and The Penn Mutual Life Insurance Company as they present a blueprint for creating a best practice communications platform in a highly socialized, networked world. Penn Mutual provides a compelling blueprint for optimizing communication among media channels, both old and new. Their success serves as a shining case study for how long-term players in financial services can benefit from all that the new paradigm offers in communications, and now offers to financial service organizations.The New Communications Paradigm in Financial Services: The Penn Mutual Case S...
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Presentation: Using Social Media Ethically
Presented by; Erin Wright Lothson, Corporate Counsel, Intellectual Property, Groupon, Inc.
This segment will briefly discuss the Illinois Rules of Professional Conduct and how these Rules apply to Illinois lawyers and their use of social media. We will review common issues that arise by using social media and will cover recommendations and best practices to mitigate the risks of an ethics violation.Using Social Media Ethically - BDI 10/15 Social Media Marketing Summit for La...
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Presentation: The Power of Social Media: Attracting the Next Generation of Clients
Presented by: Trevor Daughney, VP Marketing, Actiance, Inc
The most important thing sellers can do for their firm is bring in new clients. There is a major movement of wealth a foot: from Baby Boomers to Millennials. Financial advisers and wealth managers need to shift their focus to a younger generation. To be successful, they need to change how they communicate.
In this presentation, you’ll learn that:
These young people are increasingly on social networks and stepping away from email.
Financial firms need to adjust to this change.
Marketers, compliance officers and corporate counsel can overcome the challenges and lead their firms to make the switch.
Empowering your sellers to use social media can help close more deals.The Power of Social Media: Attracting the Next Generation of Clients - BDI 9/...
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Presentation: It’s a Marathon, Not a Sprint:
How to Build a Successful Social Media Strategy from Scratch
Presented by: Bethy Hardeman, Communications Manager, Credit Karma, Inc.
Learn how Credit Karma grew its Facebook fanbase from the hundreds to the hundreds of thousands (and still growing!) with a slow-and-steady strategy. If there are two things I know, it’s how to train for a marathon and how to grow a social media fan following. Of course, it starts with an awesome product that people love. But what’s next? In this session, I’ll talk you through how Credit Karma has grown its social media following, mistakes we made along the way and specific strategies you can use in the financial services realm.It’s a Marathon, Not a Sprint: How to Build a Successful Social Media Strateg...
It’s a Marathon, Not a Sprint: How to Build a Successful Social Media Strateg...Business Development Institute
Presentation: The Power of Celebrity and Partnerships, Your Brand and Your Online Audience
Presented by: Jennifer Smith, Director, Communications and Marketing, AriZona Iced Tea
Since joining AriZona Beverages last year, we have successfully launched three new beverages to market without ever advertising. How did we do that? By tapping into the power of our celebrity partners, our strategic brand partners and our online fans, who have become Ambassadors for our brand.The Power of Celebrity and Partnerships, Your Brand and Your Online Audience ...
The Power of Celebrity and Partnerships, Your Brand and Your Online Audience ...Business Development Institute
Presentation: Defining and leveraging your brand's social media voice
Presented by: Emily Grant, Communications Director, Plated
Eating is a shared experience amongst us all, but often times, consumable brands play it safe when defining their brand voice. This talk will discuss the importance of developing a voice that your audience both responds to and connects with, and explores how to set your brand apart from others in your field.Defining and leveraging your brand's social media voice - BDI 9/17 Food, Beve...
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