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ZombieOBL - A Case Study

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@ZombieOBL – A Twitter Case Study
When the world got rid of Osama Bin Laden, the internet was set ablaze by a flurry of viral videos, images and jokes. It’s on the same day, that we decided to test the ability of Twitter to take communication to viral proportions.
Zombie Osama Bin Laden (@ZombieOBL ) - The parody OBL account was created. The objective was to see how long it would take before this account would trend on Twitter across India May 2 nd 2011 – 9.30 am
Who else would a zombie follow? The man responsible for him becoming a zombie, that’s who! (@BarackObama ) Let’s see how the campaign took shape! Who does ZombieOBL follow?
THE BATTLE BEGINS ,[object Object],[object Object],[object Object],[object Object]
The very first tweet gets 100+ RTs SHOCK AND AWE
SHOCK AND AWE ,[object Object],[object Object],[object Object],[object Object]
Twitpic Assault
WHOA!
So who spoke about ZombieOBL?
Among hundreds of others… For every tweet they RT’d, we spoke to thousands of their followers
And within 24 hours, we got the follower who told us the mission was a success.
#win
Thank You No. 4, St. Martin's Road, Bandra West, Mumbai, India 400 050 Tel: ++91-26421292 / 93 / 94 / 2642 2462 www.bcwebwise.com www.tips4me.com

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ZombieOBL - A Case Study

  • 1. @ZombieOBL – A Twitter Case Study
  • 2. When the world got rid of Osama Bin Laden, the internet was set ablaze by a flurry of viral videos, images and jokes. It’s on the same day, that we decided to test the ability of Twitter to take communication to viral proportions.
  • 3. Zombie Osama Bin Laden (@ZombieOBL ) - The parody OBL account was created. The objective was to see how long it would take before this account would trend on Twitter across India May 2 nd 2011 – 9.30 am
  • 4. Who else would a zombie follow? The man responsible for him becoming a zombie, that’s who! (@BarackObama ) Let’s see how the campaign took shape! Who does ZombieOBL follow?
  • 5.
  • 6. The very first tweet gets 100+ RTs SHOCK AND AWE
  • 7.
  • 10. So who spoke about ZombieOBL?
  • 11. Among hundreds of others… For every tweet they RT’d, we spoke to thousands of their followers
  • 12. And within 24 hours, we got the follower who told us the mission was a success.
  • 13. #win
  • 14. Thank You No. 4, St. Martin's Road, Bandra West, Mumbai, India 400 050 Tel: ++91-26421292 / 93 / 94 / 2642 2462 www.bcwebwise.com www.tips4me.com