Bernardo Crespo Velasco

Madrid Area, Spain, Madrid Spain

Academic Director

Technology / Software / Internet

From digital marketing to data models and connecting the dots through digital strategy, Bernardo has accompanied hundreds of C-suite professionals to design and execute the digital transformation roadmap in their own companies. Bernardo, member of the Digital Advisory Board of IE Business School and Academic Director in digital transformation at IE Executive Education, has also been a Digital Transformation Leader in Merkle Spain helping Fortune 500 companies in partnership with Adobe, Google and Salesforce. Previously, he was Head of Digital Marketing at BBVA and assumed a leading role in the bank's digital transformation. BA Business Administration and Ontological Coach.