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Personal branding with social media by Barbara Bix, BB Marketing Plus
1. Personal Branding with
Social Media
Barbara Bix
Barbara@BBMarketingPlus.com
http://slidesha.re/oQRvSC
2.
3. The world we live in
keeps changing
• Employers and clients are
demanding different
capabilities
• We need to rebrand ourselves
to stay relevant
4. Social media is a great tool for
personal branding
• Everyone’s using it
• Many choices for
becoming memorable
• It’s shareable
• It’s designed for
interaction
5. Goals
• Focus on strategy
• Show you examples of how
you can use social media for
branding
• Provide specific actions you
can take to start today
http://www.flickr.com/
photos/ljv/60569660/
6. What is personal branding?
• The conscious act of defining an identity that
your target audiences will find attractive and
distinctive
• Reinforcing that identity clearly, frequently,
and consistently until your audiences come
to think of you as synonymous with that
identity
15. 5 ways branding can help
you advance your career
• Reach those you need
to influence
• Engage interest
• Demonstrate your
value
• Differentiate yourself
• Stay top of mind
16. The media you’re most likely to use
• LinkedIn
• Facebook
• Blogs
• Communities
• Reviews
• Q and A
18. Facebook:
Where your friends are
• Casts a wide net, 50% of
your contacts aren’t using
LinkedIn
• Think twice before
friending your professional
contacts
• Be careful what you
publish
Source isTweet to link from Keppie careers http://bit.ly/1oVLDm
19. Blogs
• Publications
– Full text
– Video (e.g. YouTube)
– Microblogs (e.g. Twitter)
20. What are Online
Communities they? watercoolers
Examples -LinkedIn
-Sermo
-Wikibon
21. Online Reviews
What are User references
they?
Examples: • People (e.g. LI)
• Company references
(such as
www.glassdoor.com
•Business (e.g. Yelp)
22. Q and A
What Question and answer
are forums
they?
Types • General (Yahoo)
• Professional (LinkedIn)
• Special Interest
(Quora, Focus)
23. How should YOU be using
social media?
• It depends
• For many of you, LinkedIn
will be sufficient
• Some of you will want to
add other media
• Use the media that works
for you
24. 5 steps to social branding
Listen
Refine Define
Monitor Communicate
25. Step 1: Listen
• You need to listen to be
relevant
• Helps you discover where
the action is
• Helps you acquire
knowledge that can help
you increase your value
26. Use LinkedIn to leverage
your network
• Learn what they value
• Spot opportunities to
engage
• Discover resources for
increasing your
knowledge
27. Use other social media to stay current,
uncover trends
• Use Twitter to keep your finger
on the pulse
• Subscribe to blogs the way you
would trade journals
• See what questions people are
asking on Q and A sites
28. Step 2: Define your brand
• Synthesize what you
heard
• Determine what you
want others to
remember about you
• List your brand
attributes
30. Start your communications with
LinkedIn • It’s the first place your
network will turn
• Everything in it
communicates your brand
– Photo
– Connections
– Summary
– Recommendations
– Groups
31. Use the LinkedIn status bar to stay
in touch
• Post regularly
• Non-intrusive
• Keeps you top of
mind
• Reinforces your
brand
33. Spread the word
• Create content that others
will want to share
• Different media reach
different people
• Tag your posts with your
keywords
• Use LinkedIn and Twitter to
tell others
34. Give before you get
• Social media is all about
interaction
• Show others how much you
care
35. Step 4: Monitor conversations
• Continue listening on an
ongoing basis
• Look for opportunities to:
– Connect with new
people
– Strengthen existing
relationships
• Use tools to automate the
process
36. Monitoring tools
• Google Alerts
• Social aggregators
• Social dashboards
39. Get started today
• Start with LinkedIn
• Supplement with
other social media
40. Set up a profile if you don’t have
one already
41. 1. Listen:
• View your network’s activity
to spot opportunities
• Search to identify people
who can help you influence
your career
42. 2. Define: Confirm your brand
identity with your target audiences
• Who do they think you
serve?
• What value do they think
you’ll deliver?
• How would they describe
you?
• Do they believe your
brand promise?
43. 3. Communicate: Post regularly
• Mark your calendar to
update biweekly
• Post today
– Congratulate
someone on an
achievement
– Tell your network
about an upcoming
event
44. 3. Communicate: Use actions as well
as words
• Connect with others that will
enhance your brand
• Join relevant LinkedIn
Groups
• Optimize your profile so
people will find you when
they search
45. 4. Monitor: Set up your listening stations
• Settings
– Email preferences
– Account settings
• Check types of updates
you’d like to receive
• Customize activity that
appears on the home
page
46. 4. Monitor: Spot opportunities to
contribute
• Allocate time daily to
monitor others’ activity
• Set up Google Alerts to
spot breaking news
• Take your game to the
next level
– Install a social
dashboard
– Set up a Twitter profile
47. 5. Update: Use what you learn to
refine your brand
• Follow thought leaders
or invite them to join
your network
• Join a group that you
heard about through a
connection
• Improve your profile
using ideas you saw
elsewhere
48. Summary
• We all need to continually
demonstrate our value
• Branding makes us memorable
• Social media can help us do it
efficiently and effectively
• We’re all pioneers
• Get started today
• Help is available
50. Thank you!
• Barbara Bix, BB Marketing Plus
• Business advisor
• On social media at:
– http://slidesha.re/oQRvSC
– barbara@bbmarketingplus.com
– @bbmarketingplus
– www.bbmarketingplus.com/blog
