Surprising statistics on how email performs, and does not perform, as a marketing communication channel. This slide share highlights not only the volume of emails we receive, but the necessary components of a perfect email.

1. THE ANATOMY
of a perfect email

2. Brought to you by:

3. Click this button to tweet
details from each slide.

4. The average oce
worker receives around
80 EMAILS A DAY
92% of people
consider email to be a valuable communication
and collaboration tool

5. The biggest email pet peeves:
25% 19%
Too many
Reply Alls
Vague or
confusing emails
12% 8%
Emails that
are too long
Terrible
grammar
64%
of people
report having either sent
or received an email that
resulted in unintended
anger or confusion

6. The anatomy of an email
From name
Subject line
Pre-header
Navigation bar
Index
Email body
Oer
Hero shot and images
Call to action
From address CC BCC
35%
of email recipients
open emails based on
the subject line alone
22.3%
open-rate increase
with personalized
subject lines
Includes links to important
parts of the sender’s website
Social media links
A quick explanation of
items in the newsletter
Footer
These are pictures that help to
grab interest. Be aware that not
all email clients automatically
show pictures, so be sure that
the message stands on its own
without images
43%
of email recipients click
the Spam button based
on the email’s “From”
name or email address
44%
of email recipients
made at least one
purchase over the
course of a year based
on a promotional email
Emails with social
media links have a
158%
higher click-through
rate

7. The number of email accounts
around the world in 2013 was
3.9 BILLION
By 2017, that number
is expected to rise to
4.9 BILLION
48% of emails
are opened on mobile devices
Email marketing has an ROI of
4,300%

8. Brought to you by:
http://www.emailmonday.com/the-anatomy-of-an-eective-email-marketing-message
http://www.prnewswire.com/news-releases/sendmail-cpp-survey-64-cite-email-as-source-of-workplace-confusion-resentment-211802791.html
https://www.cpp.com/images1/mbti_sendmail_infographic.jpg
http://www.mindtools.com/CommSkll/EmailCommunication.htm
http://www.convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/
http://www.radicati.com/wp/wp-content/uploads/2013/04/Email-Statistics-Report-2013-2017-Executive-Summary.pdf
http://blogs.salesforce.com/company/2013/07/email-marketing-stats.html
http://blog.hubspot.com/marketing/email-marketing-stats-list
http://blog.getvero.com/email-marketing-statistics/