1. Demographic:
UK and Ireland
Socio-economic
group:
D, C2, (Semi and
unskilled manual
workers, skilled
manual workers)
Interests:
Thriller, suspense,
action, psychological
films , how criminals
get away with crime
Likes: Education, movies,
Media enthusiast,
Influenced by peoples
background/story/work,
good guy to always win,
Creative, thriller
Dislike: Typical
genre conventions,
boring films, bad
conquering evil
Psychographic
group mainstreamer:
Media Preferences:
Youtube
TV
Cinema
Product Preferences:
