Nur durch qualitativ hochwertiges und zielgerichtetes API Management können lebendige API-Ökosysteme geschaffen werden. Diese API-Ökosysteme bieten Unternehmen die Chance ihre IT-Assets optimal an interne und externe Stakeholder anzubinden. Dadurch bietet sich ein hohes Potenzial, Unternehmen können sowohl bestehende IT-Systeme optimieren als auch komplett neue Geschäftsideen und Partnerschaften umsetzen. Doch was bedeutet qualitativ hochwertiges und zielgerichtetes API Management? Und wie kann man die Integration in bestehende, stark regulierte IT Landschaften schaffen und dabei Mehrwert für interne Beteiligten als auch externe Partner generieren? Wir stellen unseren Ansatz und Erfahrungen mit der SaaS Plattform und API Marketplace 'Syncier Marketplace' vor und gehen auf die Herausforderungen in der Versicherungsbranche ein.

1. Marketplace
API Ecosystem
BAT Bern 25.02.2022
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2. Agenda
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● Intro Syncier Marketplace
● Why API economy?
● How we started: Syncier API Marketplace for insurance industry
● Our learnings from working with large insurances in Europe
○ Example Project timeline with focus on API Business Operation
○ Key Takeaways
● The result: Apinity – Your own SaaS platform for API Business Operations
● Next steps of the journey - Apinity: Join the tryout
● Question and Discussion

3. Syncier - About us
Founded 2018
1. - Shareholders: Allianz & Microsoft
> 350 Employees | 40 in API Marketplace Unit
- engineering, insurance and
transformation specialists
Six international locations
- Munich (HQ)
- Stuttgart
- Hannover
- Vienna
- Paris
- Singapore
DNA
- Open ecosystem, creative, entrepreneurial
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Stuttgart
Hannover Munich (HQ)
Vienna
Paris
Singapore

4. The transformation of the insurance industry
has started.
Leveraging the API Ecosystem is one
of the key aspects to thrive!
→ Fast emerging consumer trends
→ New digital competitors
→ Shortage of skilled developers

5. New business
models
New
customers and
partners
− reliability
− performance
− self-service for developer
customers
− monetizing APIs
− simple contracting and SLAs
What we want to achieve with API management - the API ecosystem
− scalable business models
based on APIs
− new sales channels
− unbundling of large solutions
− developers are customers and
create additional value based
on existing products
− business personas have more
and more stakes at APIs
Overcoming
new
challenges
Governance
and efficiency
Insurance as a Service. Together bigger.
− optimally using external
services to streamline internal
resources
− speed up time-to-market
− defining and monitoring
IT-security standards
API Ecosystem

6. API Ecosystem with Syncier Marketplace - open platform where the insurance industry can exchange and manage API services.
The Marketplace
Providers
● IT Providers, Insurtechs,
Insurances
● API-based with
insurance-focus
● Curated and selected
3rd party services
● Custom-built, unique
services for insurers
Consumers
● Insurances
● Partners of insurance
carriers: insurtechs,
brokers and financial
services companies
3. Developer-friendly self service integration
via full technical API details, endpoint
provisioning and service bundling
4. Service Management via performance and
user management, billing, metering and
more
Marketplace Key Value Add
1. Transparency with open service and price
catalogue serving as “one-stop-shop” for
insurance services
2. Flexible Pricing and Contracting with
custom price plans

7. API Business Operations
API IT Operations
Our perception: Long project time with increasing risk and gap. Companies struggle more the closer it comes to
API Business Operations. 7
Typical API implementation projects (we have seen) at two large German insurance companies
1 year
Technical project
● Create/Migrate internal APIs
to new APIM solution
● Implement of guidelines and
best practices for APIs,
Security, versioning and
more
>6 months
Gather requirements & Kick Off
● Gather requirements within the
company
● Include stakeholders
● Create initial project plan and
budget forecast
● Architectural blueprint >6 months
API Management Tool selection
● RFP and vendor selection
● Define Interfaces to existing IT
landscape
Start to live the API
economy
API Project
Publish APIs
● Publish APIs from APIM
● Start onboarding developers
● Implement Business Processes
around API Productization and start
monetization
● Use Marketplace as internal &
external developer portal

8. What can be improved - Key Learnings from our perspective
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Insurance as a Service. Together bigger.
Key Learnings - where we see improvement potential:
● API Productization: Treat APIs as full products of your company
● Involvement: Involve the relevant business personas
● Processes & Culture: General mindset and conditions for API
economy must be in place (supported by senior management)
● Start Small and Iterate: don’t try to do everything perfect and
“fail” as soon as possible
● API Design: Start with/Slice a very simple APIs, put the effort into
extensive documentation and testing

9. Introducing Syncier Apinity
／ A SaaS platform that builds on top of existing strategies and allows to leapfrog from
strategy to execution
／ Out-of-the-Box Ecosystem with API catalog, subscription management, traffic routing,
monetization and analytics to leverage API Business Operations
Publish
a centralized
catalogue with all
APIs
Collaborate
internally, with
partners and your
developer community
Scale
up your traffic,
revenue, security and
customer network
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10. Our Solution
／ One place for all APIs:
# Internal APIs
# APIs you offer to external Partners
# APIs you consumer from external provider/partners
／ Technical basics:
# SaaS with low entry barriers and full multitenancy
# Customizable branding and configuration
# Works standalone or next to existing API infrastructure
# Cloud based – Private Cloud Appliance coming soon
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● API-based

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12. Features (Publishing)
／ Portal Management
# Custom Branding
# Configurable SSO and access
／ Publishing
# Product documentation and API setup
# Open API 2.0 & 3.0
# Granular visibility and access mngmt
# Optional APIM integration (CI/CD)
／ Subscription management (for publishers)
# Manage subscription and contact
consumer
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／ Business Development
# Communication between publishers and
developers
# Flexible pricing options for APIs
／ Monetization
# Soft / Hard Limits + Rate Limiting
# Transactions based on API
endpoints/HTTP methods
# Billing Reports
／ Analytics
# Business related KPIs for API
consumption, latency, errors and more

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14. Features (Subscribers)
／ Registration
# Self-enrolment and team-collaboration
# Optional SSOs (Google/Github/Company
SSO)
／ Discovery
# Catalog Search & Filters
# API specification
# Contact developers for more information
or custom pricing
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／ Subscription
# In-browser testing of APIs
# Free “Demo Plans” for testing of APIs
before doing a subscription
# “Request quote” for initiating pricing
discussions
# Self-service Subscription
# Self-service Key/Credential management
／ Analytics
# Business related KPIs for API
consumption, latency, errors and more

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16. Features (3rd Party APIs)
／ Find 3rd party APIs on the public service
catalog
／ Subscribe to 3rd party API and create a Master
Service Agreement
# Only specific people (e.g. procurement)
have the right to subscribe
# Limits, commercials and SLAs can be
tracked on MSA level
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／ Re-Publish the service to your internal
developers under the MSA
# Developers can use the 3rd party API
within your own catalog
# Self-Service subscription process and
credential management
# Custom internal processes (e.g
approvals)
# Inter-Co billing

17. Questions & open discussion

18. Craft your API Strategy
with Syncier Marketplace!
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