This is an example of what you can expect from presentations from Bas van den Beld.
I do a lot of talks around the world about online marketing. The focus lies on consumer behavior. Because my talks are very much story telling and I am using a lot of images it doesn't make sense to upload each presentation.
This deck however gives you some insights into how I build up my decks and stories and what you can expect.
Off course the best way of getting an idea is still to actually see one of my presentations.
1. Example of a Presentation
Bas
van
den
Beld
@basvandenbeld - @stateofdigital - www.stateofdigital.com - www.basvandenbeld.com
2. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
What
is
this
slide
deck
about?
2
3. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
This
slide
deck
is
to
give
an
idea
of
how
I
(Bas
van
den
Beld)
do
my
presentaAons
3
4. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Who
am
I
again?
4
5. @basvandenbeld
@stateofdigital
Bas
van
den
Beld
–
2013
Speaker
Trainer
Strategy
Consultant
5
I am a professional speaker and trainer and strategy consultant
on online marketing related topics. My talks have a big emphasis
on the human behavior of people online.
I also founded and run the website www.stateofdigital.com.
6. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
always
try
to
put
in
a
personal
touch
6
7. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
7
I will introduce myself by introducing a personal element, to take
things to a ‘human level’
8. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
use
videos
that
show
the
thoughts
behind
what
I
say,
there
is
always
a
message
in
there
8
9. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
9
This is a video which shows how our own mind is fooling us
10. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
use
slides
which
support
the
story,
not
make
the
story
10
11. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
11
This image supports that I am talking about how people trust
what they see and hear
12. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Many
marketers
just
copy
what
others
do,
I
like
to
point
out
you
should
look
further
12
13. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
13
14. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
14
I explain that as a marketer you have to put yourself in the shoes
of those you are targeting
15. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
You
need
to
understand
your
target
audience
so
you
have
to
step
into
the
shoes
of
those
you
are
targeAng
15
16. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I very much look at how the human brain works and how we can use
this as marketers.
17. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
use
quotes
to
make
a
point.
I’ve
done
my
research!
17
18. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
95%
of
our
thoughts,
emoAons,
and
learning
occur
without
our
conscious
awareness
Gerald Zaltman, Harvard Professor
This is an example of a quote I use in my presentations.
19. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
studied
history
so
will
take
things
back
to
show
the
perspecAve
19
20. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
20
This is writing on the wall when we were cave men. Now we write
on Facebook walls. The essence is the same: we are trying to
communicate and get a message across.
21. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
try
to
put
humor
in
21
22. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
22
People like to follow each other, just like animals
23. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
23
And there are always front runners
24. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
tell
stories
24
25. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
25
This is a story about the Wizarding World of Harry Potter, a
theme park in the US. The marketing manager found 7
influentials and spread the message through them.
26. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
advice
on
books
which
will
help
people
forward
in
their
work
and
make
them
understand
26
27. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Source: “Grouped” by Paul Adams
27
This is a screenshot from a book from Paul Adams, ‘Grouped’,
which explains part of the theories I am using.
28. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
give
stats
which
emphasize
what
I
talk
about
29. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
80
percent
of
our
phone
calls
are
to
the
same
four
people.
One example stat I am using to show how ‘small’ our direct
influence network is
30. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
show
what
the
big
brands
are
doing
31. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Google is making connections between people, I will show that
32. Bas
van
den
Beld
–
2013
I
give
out
movie
Aps
@basvandenbeld
@stateofdigital
33. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
33
The movie “The Joneses” really shows how people are influenced by
each other
34. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
will
share
personal
experiences
both
private
and
examples
of
campaigns
I
was
involved
in
35. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
35
This is the wall of my son’s room, he collects Panini stickers.
There are marketeers who have smartly used these stickers to
create effective campaigns based on influence from kids towards
their parents.
36. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
And
will
Ae
that
into
how
it
can
be
used
or
seen
online
37. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
37
38. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
I
give
strategy
Aps
at
the
end:
what
can
you
do
with
it?
39. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
39
40. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
My
goal
is
to
make
people
think
in
a
different
direcAon
41. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
41
42. @basvandenbeld
@stateofdigital
Bas
van
den
Beld
–
2013
Thank you!
www.stateofdigital.com
www.basvandenbeld.com
Have Bas speak or train at your event or company or consult?
Get in touch!
twitter.com/basvandenbeld
linkedin.com/basvandenbeld
gplus.to/basvandenbeld
facebook.com/stateofdigital
twitter.com/stateofdigital