For CAC Amsterdam Bas van den Beld talked about the changing SERPS (Search Engine Results PageS) and how we should act on it.

1. Casino Affiliate Conference Amsterdam 2010 Bas van den Beld The changing SERPS and what to do with them

2. Who am I?

4. Search & social strategy expert, blogger, trainer, speaker

5. Radioshow

6. Founder Searchcowboys

7. Founder Stateofsearch.com

9. The SERPS are changing How do we handle these changes?

10. To understand the changes… You must know how the search engines “think”

11. Search engines are like humans If others say its good, they believe it Therefore links matter…

12. How do search engines think? User intent Search Engines are trying to understand what the user really wants

13. How do search engines think? Hand out the information as fast as you can

14. More than Google? In The Netherlands 95% - 98% Worldwide 70% - 90%

15. 2nd largest search engine? Another one…

16. 2nd largest search engine?

17. Focus on Google

18. Let’s take a look at the SERPS

19. How do users respond to this? Top results are important

20. Google is changing

21. Google is changing Google is looking at the user

22. Google is changing Research shows: images attract attention

23. Google is changing Video is becoming more important

24. Google is changing Google responses to location

25. Google is changing Newsrelated articles can change in the top of the SERPS The placement of the News results can change, based on relevance

26. Google is changing Users are tempted to use the suggestions Suggestions are based on number of searches

27. Google is changing Results from your friends in your ‘social circle’

28. Google is changing Universal or Blended Search All elements are shown within the SERPS

29. Changes in responses Other results are getting more attention

30. More changes

31. More changes “Realtime” becoming more important

32. More changes Personalized Search Rankings might change from one person to another!

33. A little trick Cd=1

34. Google’s extra sidebar

35. Google’s extra sidebar Different types Time differences Social or not Already visited pages

36. Google’s extra sidebar In images other options Sizes Types Colors

37. What does that mean for response?

38. Not yet in the Netherlands Playing songs in the results

39. Not yet in the Netherlands Vince Update: Brands

40. Not yet in the Netherlands Local results

41. We have to change with the SERPS Changing the way you think is hard but important

42. We have to change with the SERPS Don’t change and you will be lonely…

43. We have to change with the SERPS Dare to look in different directions

44. We have to change with the SERPS Dare to step away from your site

45. We have to change with the SERPS Listen to your audience

46. We have to change with the SERPS Communicate with your potential visitor Communicate at their place

47. We have to change with the SERPS Make sure it fits both you and your target audience Go where your visitors go, but only if it fits

48. We have to change with the SERPS Twitter is not sacred but handy But Twitter is being indexed by the engines…

49. We have to change with the SERPS Use YouTube

50. We have to change with the SERPS Use images, both on and off your site They will recognize you

51. We have to change with the SERPS Use bloggers Blogs are well indexed and found Get in touch with 'influentials' If they talk about you they will find you

52. The Sony example New LCD TV launched, pre-informed bloggers

53. The Sony example Optimized video’s

54. The Sony example At the launch they dominated the SERPS

55. But I’m an affiliate, not Sony!

56. Can Affiliates do this?

57. The affiliate way Think outside of the box Be creative

58. Dominate the results

59. Don’t forget… Mobile is not the future, its here already

60. Next Steps? Be creative Listen to your audience Look outside your own site Look what fits you Dominate the SERPS!!

61. Questions? www.stateofsearch.com www.basvandenbeld.com www.nettraject.nl twitter.com/basvandenbeld linkedin.com/basvandenbeld