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@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Bas van den Beld
www.basvandenbeld.com | www.stateofdigital.com |www.speakwithpersuasion.com |www.marketingcirkel.nl
The 2018 (Search) Marketer:
Do you dare to change?
@basvandenbeld
Speaking, Consulting, Training
Friends of Search 2018
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Search was about “clever solutions”
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
The position of search in the eco system has changed
Digital Marketing Eco System
Search
Digital Marketing Eco System
Search
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
The ideas about marketing have
changed
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Many marketers haven’t
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
What’s the role of the “new”
marketer?
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
You could be the most loved marketer in the world…
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
A new ‘type’ of search marketer
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
THE 2018 SEARCH MARKETER
knows what’s
needed
for
success
knows
the
developments
knows the
tactics
and
tools
manages
the
surroundings
knows the
audience
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
THE
2018
SEARCH
MARKETER
Knows
it all
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
But can
we
know it
all?
?
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
We think
we know
all…
?
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
The key to the new marketer’s succes is to keep learning
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Organisations are trying to change
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
That’s when the problems begin…
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Knowledge is like the structure in a building:
it can collapse if implemented wrong
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
It’s difficult to pay
attention to
everything
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
We often remember the wrong things
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
There’s a difference between learning and studying
Source: The diagrams book -Kevin Duncan
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
The consequences are… well…
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Results: tacticsWe remember some tactics
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
It usually doesn’t match with our real life experiences
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
We can’t get it embedded in the
organisation
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
The boss wants instant results
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Everyday work gets in the way
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
We don’t want to hear certain things
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Seems like your organisation doesn’t want to…
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
The result?
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
We feel trapped
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
We all wanted the same…
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
What to do?
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
We need a different mind set
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Instantly connect what we learn to our situation
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
We should learn from each other
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
But how to get there?
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
What your organisation can do
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Lead by example
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Don’t panic
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Map out your organisation
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Clarity in control
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Set clear goals
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Pooping is not the goal of eating
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Give real trust
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Be Yoda
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
What the agencies can do
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Stop thinking you know better
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Get INTO the business
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Teach for a better life, not instant results
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
What you can do
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Schedule in time to learn
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Choose conference/training/ session wisely
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Preparation is key
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Use information instantly & make notes accordingly
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Share what you learned
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Use tools
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Make a post training action plan
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
To conclude...
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
You don’t have to start from zero
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
You can
be the
new hero
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Experience leads to surprising results
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
@basvandenbeld
www.marketingcirkel.nl | www.speakwithpersuasion.com |
Follow me, I tweet, share, and write about this! 

Have Bas speak or train at your even or company consult? Get in touch!
Bas van den Beld

www.basvandenbeld.com
www.marketingcirkel.nl
www.speakwithpersuasion.com

www.linkedin.com/in/basvandenbeld
@basvandenbeld

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