A Day In The Life Of An Affiliate Marketer

1. A CREATIVE WRITING ON A DAY IN THE LIFE OF THE
MARKETER
HATSUN AGRO PRODUCT LIMITED
Submitted by
BASIL JOHN
REGISTER NO: 15397013
DEPARTMENT OF MANAGEMENT STUDIES
SCHOOL OF MANAGEMENT
PONDICHERRY UNIVERSITY
PUDUCHERRY - 605 014.

3. A DAY IN THE LIFE OF THE MARKETER
It’s Deja-vu all over again. I was in the same position during my internship at
HCL. Marketers have a lot on their plates. But I’m still surprised how hectic
the days were. Oh good it was not just me, I was accompanied by a close
friend of mine from LIBA, anyway we were having a good time at the office
cubicle during that days. Life is hard for the modern marketers and public
relations professionals, especially for the interns. Here’s the breakdown:
1. I have to work for long hours (Since it was a new store in the town, in-
charge made me to take down the survey for the whole day, I worked
for 10 or more on an average day).
2. I was slave to the inbox (2-3 hours each day on mail).
3. And replying to the post in Facebook page created for this store.
4. Finally I routinely skipped my lunch breaks.
Technically I was a multitasking machine for the period of four days in that
firm. Firm in-charge was getting on my nerve occasionally. Literally he
screwed me while working with him. Anyway it made me stronger, now I can
able to work anywhere since I become immune to the hectic pressures.
Firm was basically a company’s direct store. It was similar to a franchise
where the franchise maintained the sales in the region. They sold Dairy
products like ice creams, Milk, Ghee, butter, dairy whitener’s etc. They were
the stockiest for the other retailers in the town. They also sold their products
directly to the consumers. Hotels, Restaurant’s, Cafeteria was also the
customers. Since the store was new to town, they were keeping on

4. increasing their clients. So I was assigned with a job to find the potential
clients in the town such as hotels, Restaurant’s etc. Now I started to Work on
a client project. Staying on task requires discipline. Some people use an egg
timer: 30 minutes working, 10 minutes break. My challenge isn’t staying with
a task; it’s getting started. Once I’m started, I tend to stay with it until I’m at
a natural stopping point. Each of us has to figure out the thing that keeps us
from being productive and find a solution that works for us.
Phone conversation with potential client is in progress. I don’t talk with clients
every day, but it’s an important part of my schedule. My goal is to get to know
my client’s needs and figure out how I can help them achieve their goals and
organization goals. That keeps them coming back for more. I Gathered
information requested by potential client. Send it out as soon as possible.
Always deliver on your promises quickly- that’s a secret of being a successful
marketer. Since “Time and Tide wait for none”. So in a competitive world
time is an important factor, it determines the sustainability of a business.
Learning From Being a Marketer
Customer confidence can be a hard win. By being thoughtful and applying
these best practices, you can earn the trust that's invaluable for making the
sale. Be a Marketer, but be trustworthy. They're not mutually exclusive.
In other words, reputations matter. Trust matters. Failing to earn the
confidence of your customers means you're significantly less likely to close
the deal or win good press, and it might mean that you're doing your firm an
active disservice.

5. Four Steps to Credibility
1. Connect your solution with your customer's business
You need to understand your customers—not just know them, but actually
understand them. Typically, that means figuring out what challenges your
customer might be facing, then applying your industry insights so that when
you reach out to them you can offer a solution tailored to fit their specific
problem.
Nothing establishes good credit better than knowing what you're talking
about and showing you care about sharing your knowledge in a way it can
do some good.
2. Assume your customers are smart
Nothing is more deadly for a new customer relationship than trying to distort
or hide information about your product or competitors. Obviously, you're not
obligated to draw attention to your product's shortcomings, but you
absolutely must be prepared to address them.
If the information exists on the Internet (and most of it probably does), then
you have to assume your prospective customer has already seen it—or will
at some point. Throughout the sales process, focus on keeping your facts
accurate, and be ready to acknowledge anything they might have read or
might be curious about.
3. Start bigger

6. One mistake Marketers consistently make is jumping straight into a list of
product features the second they get a potential customer on the phone. But,
frankly, the prospect probably doesn't care—at least not at the beginning.
Before you launch into the virtues of your product, show that the prospect
you understand the bigger picture. Talking about your product is selfish; it
says, "This is what I have and I want you to buy it." Instead, talk about
industry and market trends to position yourself as an expert. Doing so says,
"I understand what's wrong. I understand what you're dealing with, and I think
I know how to help you." That way, when you do come to the point in the
conversation when it's appropriate to insert your product offering, the
prospect respects your authority to suggest it. It's always better to have a
prospective customer ask for more information than drowning them with it at
the outset.
4. Play well with others
If you're selling to a business, you're not just selling to one person, you're
probably selling to five or six. Most buying decisions aren't made by one
person anymore. That means you'll have to be ready to cater to varying
interests, personalities, and priorities.
Ok, so this may not be all done in a day. It need time for the perfection. That’s
why experience plays an important role in the industry.
But then, this gives you an idea of how an affiliate marketer, a dedicated one
that is, spends the marketing day.