The document discusses recommendations for an SEO, SEM, and branding campaign for Proposal Company, Inc. to help meet their objectives of establishing their brand, increasing website traffic and sales, and turning interested prospects into paying customers. The proposed campaign would include auditing their current SEO techniques, launching an SEO campaign to improve search engine rankings and drive new visitors, and providing ongoing management and optimization of the campaign for 12 months. Key actions proposed include increasing online visibility through content creation and distribution, link building, social media marketing, and developing a localized SEM strategy. Measurable goals and a timeline are proposed with expectations of increased traffic, leads and customers over 8 months.

1. effective way of thinking..
SEM National Evaluation Report
Proposal Company, Inc

2. • Establish & Differentiate Proposal Company, Inc., from its national
competitor.
• Brand Proposal Company, Inc. as the vendor of choice for SI pain
conditions requiring surgical intervention.
• Become the research for your brand and market. (expert / kim)
• Turn interested prospects into paying customers
• Most cost efficient method of rapid national advertisement
• Gain increased visibility without risking current rankings with popular
search engines
• Increase website traffic & Increase sales
• 24 hour customer availability online
• Customize current programs & Offerings
• Collect future leads possible business
• Create ongoing communication, newsletters and online press about
Proposal Company and the space they wish to lead.
Goals & Objective
Proposal Company, Inc. needs to attract targeted
attention and convert leads to its website and turn them
into patients and medical professionals and self-
promoting customers. The best chance to accomplish
this is to obtain free traffic from popular search engines
such as Google, Yahoo, and Bing. Using the web as your
tool, we are able to attract attention with SEO and
Media. A focused and strategic national SEM campaign
will help Proposal Company, Inc. accomplish the
following:
Proposal Company, Inc. Branding and SEO

3. Recommendations for Proposal Company, Inc. Online
Marketing
Partnering with 4C Revolution, to develop and manage a customized SEO, SEM
and branding campaign, will allow Proposal Company, Inc. to meet the
objectives described in the bullets above and have access to a progressive
multispecialty surgical group with profound experience in treatment of SI
conditions. Our goal would be to identify and exploit the weakness of your
competitor(s) and capitalize on those opportunities to advance as quickly as
possible.
We will break our project down into the following concrete SEO services:
A thorough Audit and Analysis of Proposal Company, Inc.’s Current SEO
Techniques in preparation for the release of Proposal Company.com2.0:
Constantly analyze your current search engine rankings and your competitor’s
SEO performance in your market. Then we’ll use the findings to help us
develop the perfect strategy to increase your rankings and drive new visitors
to your website and expand your online presence.
Launch a SEO Campaign:
We’ll put our plan to action. This will be an entirely hands-off process for you;
our team will build the framework to increase your search engine rankings
and website traffic. This framework will keep new visitors pouring in and give
you an edge over your online competitors.
Comprehensive SEO Campaign Management and Optimization :
We won’t just launch an SEO campaign then part ways. We’ll provide ongoing
management of that campaign for 12 months, allowing us to measure the
results of your investment while constantly making improvements to your
conversion rate. All reports will be able to be verified via reputable third
parties.

4. Delivering Necessary Results..
Here’s what 4C Revolution’s experts do to assure Proposal Company, Inc.
meets its goals:
Launch a campaign to bring in a stream of targeted, new visitors to your
website – If prospects can find you at the top of search engine results, you
can turn them into buyers. We’ll launch campaigns to improve overall
online visibility and drive visitors to your site.
Build a unique framework to sustain a long-term increase in website
traffic – We want your SEO investment to pay off over the long haul, so
we’ll base your campaign on ethical link-building strategies. This
framework gives you a sustained increase in traffic, largely unaffected by
changes to search engine algorithms. This methodology is key to avoid
website black listings.
Personal Service and staff dedicated to your campaign - The service
activities are performed as few as one time or repeated several hundred
times, depending on the type of activity involved. An experienced
technical or marketing specialist performs each and every service
manually, and at no time is any automatic submission software used.

5. 4CR’s action items:
1. Website is evaluated and compared to other competitors find
weakness points
2. Optimize the current state to improve conversion right away
3. The most effective Keywords/Terms are selected and Website
updated
4. Over 20 different Action Steps are completed to make sure Website
is Optimized for Search Engines such as Google, Yahoo, and Bing
5. Website Content is Updated and Optimized Constantly
6. Provide 3rd party monthly analytic and SEO status reports
7. Begin design on NEW Proposal Company website.
Proposal Company’s action items
Determine point of contact for 4CR’s team
Review of Proposal Company’s mission and goal
4CR’s action items
1. Articles and Blogs are Prepared at High Intervals and
2. Press Releases are Prepared and Distributed at Regular
intervals to media outlets, on social media blogs, and
various other important contacts
3. Video Presentations are prepared and distributed
4. Guest Blog Posts are Initiated and done on at Regular
Interval
5. Continue developing your inner-web intricacies of your
SEM / SEO marketing structure.
6. Provide 3rd party monthly analytic and SEO status reports
Proposal Company’s action items
Provide company specific news and updates
Provide any company press releases
Provide updates on any new product releases or FDA clearances
Proposed Timeline - Months 1 & 2
Month One and Two:
“optimize what is currently live”
Month Three and Four:
“creation new & scaling phase”

6. 4CR’s action items
1. Articles and Blogs are Prepared at High Intervals and
2. Press Releases are Prepared and Distributed at Regular intervals to media
outlets, on social media blogs, and various other important contacts
3. Video Presentations are prepared and distributed
4. Guest Blog Posts are Initiated and done on at Regular Interval
5. Continue developing your inner-web intricacies of your SEM / SEO marketing
structure.
6. Provide 3rd party monthly analytic and SEO status reports
Proposal Company’s action items
Provide company specific news and updates
Provide any company press releases
Provide updates on any new product releases or FDA clearances
4CR’s action items
1. Continue regular intervals of posting Blogs, Key word specific Articles,
and Press Releases
2. Initiate Submission of Website and Page Links to dozens of key locations
3. Submit Website Links to Social Bookmarking Sites at Regular intervals
4. Ramp up all activities related to “Web2.0” ie., social media, including
Facebook, Twitter, and Google+ Branding Pages
5. Provide 3rd party monthly analytic and SEO status reports
6. Begin your national “localized” SEM strategy.
Proposal Company’s action items
Input on changes in licensing status or improvements
Provide information for current status and improvements
Analyze previous month data for tends
Proposed Expectation & Timeline - Months 1 & 2
Month Three and Four:
“mass content creation on site”
Month Five and Six
“mass content creation off site SEO”

7. 4CR’s action items
1. Design wireframe for new Web Applications
2. Design new Procedure Information Website for New Doctors
3. Design New Application for Added Training
4. Design Participating Doctor Profiles Site.
5. Continue development and refreshing of online social
branding and development of Facebook, Twitter, and Google+
6. Billing Information Website Creation
Proposal Company’s action items
• Assist in company mission guidelines
• Design approval
Proposed Expectation & Timeline - Months 1 & 2
Month Seven and Eight:
“inner network expansion phase”

8. Build and create multi site media
Re-evaluate the master site’s health and re-tool it to adopt the latest online
marketing trends
Create and Build a mini site about the product itself that links and supports master
site – gives master site greater credibility
Produce online video library of Proposal Company content videos w/ editing and
SEO.
All the above steps must be done in a specific sequence and at measured specific
intervals to ensure success and to avoid any potential negative impacts, such as
blacklisting the website.
No Professional SEO Company can guarantee a Specific Ranking.
Experience has shown that most organic ranking improvement begins after the
Fourth Month
Proposed Expectation & Timeline - Months 1 & 2
Month Seven and Eight:
On page and off page content

9. Build and create multi site media
Re-evaluate the master site’s health and re-tool it to adopt the latest online
marketing trends
Create and Build a mini site about the product itself that links and supports master
site – gives master site greater credibility
Produce online video library of Proposal Company content videos w/ editing and
SEO.
All the above steps must be done in a specific sequence and at measured specific
intervals to ensure success and to avoid any potential negative impacts, such as
blacklisting the website.
No Professional SEO Company can guarantee a Specific Ranking.
Experience has shown that most organic ranking improvement begins after the
Fourth Month
Proposed Expectation & Timeline - Months 1 & 2
Month Seven and Eight:
On page and off page content

10. Enhancing Your Presence, Systematically.
We have action plans and experience to build around your goals..
Grasp
Company
Mission
Evaluate Historic
Performance &
Competitors
Create &
Execute
Customized
Action Plan

11. UNDERSTAND YOUR GOALS
Collaborate, Explore and Decide

12. Did you know?
80% of your patients will go online for
service information.
66% look online for medical or product
information.
56% look online or information about
medical treatments or procedures.
Ref: Npr.org
Where do you want to be?
Online marketing is no longer a luxury. It is
the most cost effective. SEO is standard
practice. Who you are online defines you
completely. First impressions are now
extended to the online space. SEO is not only
for new business. It is likely partners and
current clients search for you online to
validate your services service or others.
Getting Started

13. UnderstandwithExperience What part of your business is most profitable?
Proposal Company shows a daily spend for paid ads at 5000-7500 a month.
Average cost per click at $3.00. Why not optimize the best words and retarget
the visitors you do and have engage them longer.
Traffic trend shows
Proposal Company can
literally take traffic
directly away from other
leaders.

14. Get ready to improve.
Focus on real points that work and move forward with qualified experience.

15. Statistics are taken from reports provided by Google to web masters and combined into a visual format.
This represents about 46,000,000 websites and traffic online.
Historic 1 Year Traffic for Proposal Company, Inc.
Proposal Company.com: 156 / 312 current
visitors daily
WOT: Poor
Si-Bone.com: 291 / 58 current visitors daily
WOT: poor
On a National Level, a website servicing the
US Market should be capable of 1500+ visitors
daily. If you put a daily value in Pay Per Click
of $3.00. $4500 daily in value. $135,000
monthly value in Organic Search.

16. IN relation to the keywords and presence of
your site. The following have been created by
your SEO work as competitors. Is these names
are familiar, your on the right track. If they are
not. You are competing in a market you may
not wish to be in. This is a sign you will want to
focus a SEO campaign right away.
Owning your space and eliminating the
competition is vital for all business. Do it
strategically and with tact. SEO is how.
Light blue is you. Red is your main
“online” competitor. You should be
competing with a big fish. “Want to be
like them”.
Identify your “big fish” and beat them
with a “smarter campaign.”
Who shares your space?

17. What about the new patient transitions
from SEO you’ve been seeing? We want know. If you
don’t know. We can analyze this easily by listing 5 of your
competitors around you and giving you the perfect campaign.
Separate from the pack by creating your own effective space.
Exciting new transitions
This space would be
your secret angle to
expanding quickly.
Your opportunity to
expand on the
weakness of the
competition

18. Properly optimize your existence everywhere
by using the right words that define your
goals. If your mission is to generate
awareness of your brand to the general
population. Some of these keywords are
better used:
 Hurts when I site
 Lower side back pain
 Pain from sleeping on my side
 Lower back pain, scoliosis
 Hip pain
 Pelvic Obliquity
Combined with Industry terms like:
Si Bone Pain
Si Joint Dysfunction and etc.
Proper Marketing..

19. What bigger gains on patient enrollments?
This report shows your websites most important keywords. If these are not ideal, this is a
sign SEO work on your existing website and content which you already own is important.

20. Execute your New SEO Plan
with and proven & effective
Wellness SEO Strategy!
Deploy a Wellness SEO team & grow YOUR business with YOU online!

21. Deploy a Video SEO
Campaign, Carefully.
Watch what
happens in Google.
For a media-rich traffic supply, you can Optimize
for Views of course but, there is another hidden
tool that most don’t know.
Did you know Google owns YouTube? This is an
example where you can have the edge over
anyone NOT using this tool.
Which result stands out?
Be the Message, in Video!
Video is more powerful than you
think. Video optimization a part of
your strategy. Create a better CTR.
it’ll do more than you know!

22. It’s not just about looking good.
You Can Be Bigger.
Build it Right, Google will notice.

23. Recent Project from Ground up…

24. » BASIC has Increased 300% in Call Volume in 90
days.
» User Engagement has increased 2000%
» 90 Day patient volume increased 900%
» New patient call conversion increase 11% - 24%
Is your WEBSITE the ONLY place traffic comes from?

25. » BASIC has Increased 300% in Call Volume in 90
days.
» User Engagement has increased 2000%
» 90 Day patient volume increased 900%
» New patient call conversion increase 11% - 24%
Is your WEBSITE the ONLY place traffic comes from?