How to make your social games successfull

•

1 like•721 views

Bastian Hofmann

Technology Entertainment & Humor

VZnet Netzwerke Ltd. - Friday, November 5, 2010
#1
Do use a successful
social network!

VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZ-Networks

VZnet Netzwerke Ltd. - Friday, November 5, 2010

VZnet Netzwerke Ltd. - Friday, November 5, 2010
Apps and Games @VZnet
33 Mio. Installs
1,8 Mio. DAU
5,5 Mio. MAU

VZnet Netzwerke Ltd. - Friday, November 5, 2010
VZ-Apps compared to other gaming
sites
Daily Unique Visitors (Mio) Time on Site (min)
VZ-Apps 1,80 10:50
jetztspielen.de 1,30 13:50
gameduell 1,10 20:00
Spieletipps.de 1,00 09:00
king.com 1,00 28:00
BigPoint 1,00 05:40
1001spiele.de 0,46 20:00
spielkarussel 0,43 14:40
gamesload 0,29 04:30
fettspielen 0,24 14:20
spielen.de 0,18 12:30
Yahoo! Spiele 0,16 04:30
spiele-zone.de 0,12 12:00
sevengames 0,11 05:50
Google! Adplanner, Feb 2010

VZnet Netzwerke Ltd. - Friday, November 5, 2010
Top Developers at VZnet
Beijing ELEX4.6 Mio.
Plinga2.08 Mio.
i-Jet Media1.33 Mio.
Wooga1,28 Mio.
Monthly active users within all applications

VZnet Netzwerke Ltd. - Friday, November 5, 2010
#2
Don’t use a
proprietary
interface!

VZnet Netzwerke Ltd. - Friday, November 5, 2010
OpenSocial Reach

VZnet Netzwerke Ltd. - Friday, November 5, 2010
OpenSocial Europe Event
06.12. - 07.12.
Utrecht (NL)
http://blog.opensocial.org/2010/10/ﬁrst-european-opensocial-event-in.html

VZnet Netzwerke Ltd. - Friday, November 5, 2010
#3
Don’t develop a
casual or hardcore
game!

VZnet Netzwerke Ltd. - Friday, November 5, 2010
What is a Social Game?
0
13
25
38
50
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Sessions within a week
Lengthofasession
Heavy PlayersTenacious Players
Moderate Players Frequent Players
Casual
Games
Social Games
Core/Hardcore Games (MMO)

VZnet Netzwerke Ltd. - Friday, November 5, 2010
Bad example: Devil Fight
(GameGenetics)

VZnet Netzwerke Ltd. - Friday, November 5, 2010
Good Example: Dorﬂeben
(HalfQuest)

VZnet Netzwerke Ltd. - Friday, November 5, 2010
#4
Allow social
interactions

VZnet Netzwerke Ltd. - Friday, November 5, 2010
Example: Frohe Ernte (Elex)

VZnet Netzwerke Ltd. - Friday, November 5, 2010
#5
Use Cross
Promotion between
your apps.

VZnet Netzwerke Ltd. - Friday, November 5, 2010
Example: Cafe time (Elex)
Started cross promotion

VZnet Netzwerke Ltd. - Friday, November 5, 2010
#6
Don’t use a fantasy
name!

VZnet Netzwerke Ltd. - Friday, November 5, 2010
Case Study: Bola
Renamed to „soccer manager“

VZnet Netzwerke Ltd. - Friday, November 5, 2010
DEMO

VZnet Netzwerke Ltd. - Friday, November 5, 2010
#7
Extend your reach
and use mobile
devices!

VZnet Netzwerke Ltd. - Friday, November 5, 2010
25

VZnet Netzwerke Ltd. - Friday, November 5, 2010
26

VZnet Netzwerke Ltd. - Friday, November 5, 2010
Mobile Apps & Games on VZnet

VZnet Netzwerke Ltd. - Friday, November 5, 2010
Thank you
http://twitter.com/BastianHofmann
http://studivz.net/bastian
http://slideshare.net/bashofmann
bhofmann@vz.net
http://developer.studivz.net

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