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Automotive HorizonsClaudia SierakowskiBASF - Business Management Pigments EuropeMarch 2013, ECS Nuremberg
New Styling Dimensions for Automotive Coatings …..                         …with pigments                          from BA...
The Whole Color Space…Even Enlarged              BASF offers wider styling possibilities in four dimensions:       Sparkle...
New Dimensions in Lightness and Brilliance                                   Paliocrom®                                   ...
Paliocrom® Brilliant Gold L 2050 / EH888                              Iron oxide coated silver dollar aluminum flake.    ...
Paliocrom® Brilliant Orange L 2850 / EH886                              Iron oxide coated silver dollar aluminum flake.  ...
New Dimensions in Lightness and Brilliance                                             Paliocrom®                         ...
Lumina® Royal Exterior Aqua 7803H                            Highest chromaticity aqua mica in the market.               ...
Lumina® Royal Exterior Blue 6803H                             New effect pigment based on natural mica with the          ...
Lumina® Royal Ext. Indigo EH 2000 (5803H)                             Indigo mica with the ®highest chromaticity, color  ...
Lumina® Royal Ext. Copper EH 3000 (3803H)                            Copper mica with theRoyalCoper 3503D3000            ...
New Dimensions in Sparkle andLiquid-Metal-Effect                                Glacier™                                Si...
Glacier™ Ext. Silk White EH 2112 (S1303V)                              White pearl based onof the art vs. mica. Cleanest ...
Glacier™ Ext. Frost White S1303D                              Appealing white pearlescent pigment based on               ...
Glacier™ Ext. Crystal White EH2130 (SP1303I)                              Bluish pearl appearance.White (30µ) on syntheti...
Products to Achieve New Styling Dimensions forAutomotive Coatings Paliocrom® Brilliant Gold L 2050 / EH 888 Paliocrom® B...
Thank you very much      for your attention!Please visit BASF at hall 7A, booth 523/525           www.basf.com/ecs        ...
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New effect pigments for Automotive Coatings

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New effect pigments for Automotive Coatings
Presentation held by Claudia Sierakowski at European Coatings Show March 19th -21st 2013, Nuremberg
More info: http://basf.com/ecs

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New effect pigments for Automotive Coatings

  1. 1. Automotive HorizonsClaudia SierakowskiBASF - Business Management Pigments EuropeMarch 2013, ECS Nuremberg
  2. 2. New Styling Dimensions for Automotive Coatings ….. …with pigments from BASF 2
  3. 3. The Whole Color Space…Even Enlarged BASF offers wider styling possibilities in four dimensions: Sparkle Brilliance Liquid-Metal-Effect Lightness 3
  4. 4. New Dimensions in Lightness and Brilliance Paliocrom® Brilliant Gold Paliocrom® Brilliant Orange 4
  5. 5. Paliocrom® Brilliant Gold L 2050 / EH888  Iron oxide coated silver dollar aluminum flake.  Unique combination of ultra-high chroma and Paliocrom® Gold vs. excellent hiding power. Paliocrom® Brilliant Gold L2050 (Full shade) 120  Enlarges the existing color space because of its 15° higher brilliance and lightness. 100 15° Lightness L*  Achieves more vibrant shades because of its 80 sparkle behavior. 60 Gaining 14 Chroma- and 20 Lightness units  Best in combinations with Paliogen® Red 110° 40 L 3885 or Irgazin® Yellow L 2040. 20 0 20 30 40 50 60 70 80 90 100  Helps you to create most brilliant golden Chroma C* to orange treasures! 5
  6. 6. Paliocrom® Brilliant Orange L 2850 / EH886  Iron oxide coated silver dollar aluminum flake. Paliocrom® Orange L2800  Unique combination of(Full shade) ultra-high chroma and vs. Paliocrom Brilliant® Orange L2850 excellent hiding power. 100 15° 90  Enlarges the existing color space because of its 80 15°  high 70 brilliance and lightness. Lightness L* 60  Achieves more vibrant shades because of its 50 sparkle behavior. 40 Gaining 10 Chroma- and 12 Lightness units  Best in combinations with Paliogen® Red 30 20 L 3885 or Irgazin® Cosmoray Orange L 2950. 10 110° 0 0 20 40 60 80 100 120 140  Helps you to create deep and delicious orange Chroma C* to red shades with subtle sparkle! 6
  7. 7. New Dimensions in Lightness and Brilliance Paliocrom® Brilliant Gold Paliocrom® Brilliant Orange Lumina® Lumina® Royal Aqua Royal Copper Lumina® Lumina® Royal Blue Royal Indigo 7
  8. 8. Lumina® Royal Exterior Aqua 7803H  Highest chromaticity aqua mica in the market. Lumina® Exterior Aqua 7303 vs.  Better color purity, brightness and luster compared Lumina® Royal Ext. Aqua 7803H 90:10 black reduction to pigments of the same class. 50,00 45,00  Achieves vital effect colors and a multitude of styling 40,00 options. 35,00  Best in combinations with Heliogen® Blue L 6950 30,00 Chroma C* or Heliogen® Blue L 6600F. 25,00 Gaining 10 Chroma- and 7 Lightness units 20,00 15,00  Helps you to enrich your maritime colors! 10,00 5,00 0,00 240,00 245,00 250,00 255,00 260,00 265,00 270,00 275,00 Hue h 8
  9. 9. Lumina® Royal Exterior Blue 6803H  New effect pigment based on natural mica with the highest chromaticity, Red Bluepurity and brilliance. Lumina® color 6303D vs. Lumina® Royal Ext. Blue 6803H  Surpasses all blue interference pigments available 90:10 Black Reduction 70,00 in the60,00 market today.  Achieves vibrant effect colors and a new level of 50,00 formulation latitude. Gaining 15 Chroma 40,00 units Chroma C*  Best in combinations with 30,00 Paliogen® Blue L 6480 or Cinquasia® Magenta L 4540. 20,00 10,00  Helps0,00 you to achieve extreme luxury colors and majestic shades! 260,00 270,00 h 280,00 290,00 300,00 310,00 240,00 250,00 Hue 9
  10. 10. Lumina® Royal Ext. Indigo EH 2000 (5803H)  Indigo mica with the ®highest chromaticity, color State of the Art vs. Lumina Royal Indigo EH2000 purity and brilliance. black reduction 90:10  Exceeds the state-of-the-art violet effect pigments. 70,0 Gaining 14 Chroma units 60,0  Ideal shading component. 50,0  Best in combinations with Cinquasia® Violet Chroma C* L 5110, Heliogen® Blue L 6600F or Paliogen® 40,0 Blue 30,0 6495F. L 20,0  Helps you to express nobility! 10,0 0,0 280,0 285,0 290,0 295,0 300,0 305,0 310,0 Hue h 10
  11. 11. Lumina® Royal Ext. Copper EH 3000 (3803H)  Copper mica with theRoyalCoper 3503D3000 Lumina® highest chromaticity, color Lumina® Ext. Copper EH vs. purity and brilliance.90:10 black reduction Extraordinary sparkle level.  Surpasses all copper interference pigments 70,00 available in the market today. 60,00  Achieves elegant effect colors and a new level of 50,00 formulation flexibility. Chroma C* 40,00  Best in combinations with Paliogen® Red L 3885 30,00 or Cromophtal® Brown L 3001. 20,00 Gaining 18 Chroma Units 10,00  Helps you to achieve high class 0,00 chestnut browns! 40,00 30,00 35,00 45,00 50,00 55,00 60,00 Hue h 11
  12. 12. New Dimensions in Sparkle andLiquid-Metal-Effect Glacier™ Silk White Glacier™ Frost White Glacier™ Crystal White 12
  13. 13. Glacier™ Ext. Silk White EH 2112 (S1303V)  White pearl based onof the art vs. mica. Cleanest pearl State synthetic Glacier in the market today. Exterior Silk White TM 90:10 black reduction 80  Silky appearance with maximized lightness flop and 70 reduced graininess. Achievable liquid metal look. 60  For neutral white shades with a bluish undertone. Lightness L 50 No40color change in downflop. Neutral and dark flop  Achieves bluish grays and blacks andLow graininess 30 gunmetal 20 shades. 10  Best in combinations with Heliogen® Blue L 6950 0 or P.Bk. 7. 140 160 180 200 Hue h 220 240 260 280 300 320 Name Flopindex Graininess LMF  Helps youEH 2112 to develop 16,2 liquid metal character and 3,8 4,2 3,4 neutral flops! art State of the 14,5 4,3 d50: 12 micron 13
  14. 14. Glacier™ Ext. Frost White S1303D  Appealing white pearlescent pigment based on 90° synthetic mica with high luster and brightness. Less attractive color space  Whitest effect pigment in the market today.  For neutral white shades with a bluish reflection color  Shows reflections of pure white brilliance.0° 180°  Achieves grays and blacks without the conventional yellowish tint in combinations with P.Bk.7. Most attractive chromatic color space  Helps you to yield a “whiter” white! 270° = color of starting formulation = change in shade through GlacierTM Frost White d50: 19 micron 14
  15. 15. Glacier™ Ext. Crystal White EH2130 (SP1303I)  Bluish pearl appearance.White (30µ) on synthetic mica. State of the art vs. Glacier® Crystal Based Sparkling performance in 10:90 black reduction  Intense and vivid sparkle effect, perfect 50 substitution for glass flakes. 75° 45  Eye catching and refined shades are possible. Sparkling intensitiy S_i 40 45°  Best in combinations with Heliogen® Blue L 6950 15° and 35 P.Bk. 7. 30 25  Helps you to combine sparkle 15° and 20 sheen! 75° 45° 15 10 0 5 10 15 20 25 30 35 40 Sparkling area S_a d50: 30 micron 15
  16. 16. Products to Achieve New Styling Dimensions forAutomotive Coatings Paliocrom® Brilliant Gold L 2050 / EH 888 Paliocrom® Brilliant Orange L 2850 / EH 886 Lumina® Royal Ext. Aqua 7803H Lumina® Royal Ext. Blue 6803H Lumina® Royal Ext. Indigo EH 2001 Lumina® Royal Ext. Copper EH 3000 Glacier™ Ext. Silk White EH 2112 Glacier™ Ext. Frost White S 1303D Glacier™ Ext. Crystal White EH 2130 16
  17. 17. Thank you very much for your attention!Please visit BASF at hall 7A, booth 523/525 www.basf.com/ecs 17

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