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Mourad Hajjouji
1. Co-creation and impact on internal organisation Acomparative case study about the impact of customer co-creation implementations on the internal organisation September, 2010 Mourad Hajjouji
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3. CCCI improves customer knowledge development, in terms of receiving ideas, concepts and designs
4. Organisations which have an open and transparent organisational culture will not face an effect on knowledge sharing
5. Customer involvement helps decision makers to be mindful of all the facts to make good and sensible decisions
6. Social tools used in CCCI are improving the skills to handle customers for employees
7. Conclusion: The research concludes that CCCI has an affect on the internal organisation and when implemented/activated will affect the start, consolidate and integrate phases