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Co-creation and impact on internal organisation Acomparative case study about the impact of customer co-creation implementations on the internal organisation September, 2010 Mourad Hajjouji
Summary Thesis Mourad Hajjouji, comparative case study impact of customer co-creation implementations on the internal organisation, Twente University, Sep 2010 Details Research question “In what way are customer co-creation implementations affecting the internal organisation in terms of customer knowledge development decision making, and involved employees?” Research title: Comparative case study of the impact of customer co-creation implementations on the internal organisation Graduate: Mourad Hajjouji Technische Universiteit:– MSc in Innovation management Research characteristics Illustration or graph Qualitative / quantitative: qualitative research Case study: 10 case study organizations Number of respondents: 10 semi-structured interviews and a survey Research model Overall results Key findings & conclusion ,[object Object]

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Mourad Hajjouji

  • 1. Co-creation and impact on internal organisation Acomparative case study about the impact of customer co-creation implementations on the internal organisation September, 2010 Mourad Hajjouji
  • 2.
  • 3. CCCI improves customer knowledge development, in terms of receiving ideas, concepts and designs
  • 4. Organisations which have an open and transparent organisational culture will not face an effect on knowledge sharing
  • 5. Customer involvement helps decision makers to be mindful of all the facts to make good and sensible decisions
  • 6. Social tools used in CCCI are improving the skills to handle customers for employees
  • 7. Conclusion: The research concludes that CCCI has an affect on the internal organisation and when implemented/activated will affect the start, consolidate and integrate phases