The document discusses several initiatives that allow for product customization. It provides examples of companies like ING, Michelin, Nike, Shoes of Prey, Smart, and SNS Bank that have launched platforms for customers to customize existing products or design new products. The customization options typically involve selecting from predefined design features, materials, or colors to create a personalized product.
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CCA Awards - Customization nominees
1. CUSTOMIZATION NOMINEES
An initiative where the customer has the ability to
configure a product or service selecting between
predefined variables or by adding own content.
Therefore, the customer has the opportunity to transform
a standard product into an unique, personalized product.
8. CUSTOMIZATION NOMINEES
For more information about the Co-creation Awards:
www.co-creationassociation.org
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