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Magnetic Content: Strategies for Customer Attraction

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Magnetic Content: Strategies for Customer Attraction

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Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.

Learn the essential strategies to transform your website into a customer attraction force field. Turn on the power of content marketing to generate traffic, leads and sales. Achieve what advertising usually does not: get people to know, like and trust you.

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Magnetic Content: Strategies for Customer Attraction

  1. Magnetic Content Strategies to transform your website into a customer attraction force field.
  2. ON HERE’S THE PLAN TO TURN the power of content marketing.
  3. Content marketing is... The process of creating and delivering valuable content to your target customers.
  4. What’s the point? The point is to get traffic, leads & sales. The plan is to achieve what advertising usually does not... Get people to KNOW, LIKE & trust you.
  5. Trust. You have to earn it. What if you were to... • Be found when people are searching? • Give people the information they need to make smart decisions? • Position your company as a generous advisor and friend? • Teach (instead of pitch)?
  6. Be the media.
  7. Become the AUTHORITY.
  8. STOP with interrupting people stuff they don’t want.
  9. ☒ Advertising ☒ Jargon ☒ Being dull ☒ Repeating yourself ☒ Stealing content ☒ Sounding like a corporate stuffed shirt
  10. START being the expert prospects rely on.
  11. ☑ Help, advice, answers ☑ Relevant stories ☑ Personalized, customized content ☑ Fun, provocative ☑ Objective ☑ Easy to find ☑ Easy to share
  12. create a customer attraction force field.
  13. First Determine what action you want customers to take. You might call this: “define objectives.”
  14. Second Determine what potential buyers need to know. Shush up and listen.
  15. Third Create a content plan. Thou shall create stuff people want, deliver it where they consume media, based on where they are in the process of buying. *Even if they don’t have their wallet with ‘em.
  16. Fourth Put a content creation team together. Put your money where your media is. Scrimping ain’t smart.
  17. Fifth Get your digital ducks in a row. Digital outlets. Digital platforms. This is the information age. You got that memo, right?
  18. Sixth Promote what you publish. Social media school starts tomorrow. Enroll today.
  19. Seventh Measure. If you really want to make this work, you need to know what is and isn’t working. You can handle the truth.
  20. It’s time to get agnetic...
  21. Target. Know your customer Establish personas Be relevant Don’t publish this.
  22. ontent forattractingcustomers. how to’s tips shortcuts secrets tutorials recipes stories case studies comparisons demonstrations pros n’ cons dangers myths pitfalls mistakes lies interviews roundups Q&As product applications real world examples exceptions screenshots highlights research test results best-of’s ironies rules bloopers milestones events re-caps records reviews reasons jokes parodies quotes interviews opinions opposing views glossaries best practices profiles news opinions glossaries trends lists
  23. Connect the dots. Use a mix of media for more touchpoints Stay on topic Integrate Link everything to your site/blog
  24. create a customer attraction force field. never publish this. [unless flies are your target market]
  25. create a customer .com attraction force field. c is for compelling o is for original m is for memorable
  26. Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra- magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. I created this stuff for you. Free pointers at Feldman Creative Barry’s blog: “The Point” Educational SlideShare resources Features at Social Media Today Posts & podcasts at Content Marketing Institute 101 Persuasion Pointers (short videos) at Tout.com

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