This document outlines the key components of an effective content marketing plan in 8 steps: 1) establish objectives, 2) create personas, 3) define unique value proposition, 4) develop a content matrix, 5) create an editorial calendar, 6) map distribution strategies, 7) measure what matters, and 8) document the overall content marketing mission. It provides examples and guidance for how to develop each component of the plan to help "fast-track" success with content marketing.