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21 Indicators You Work With a Castrated Copywriter

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21 INDICATORS
 YOU WORK WITH A


CaSTRaTeD
 CoPYWRiTeR

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HEAVY DEPENDENCE ON


CLiCHeS

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HEAVY DEPENDENCE ON


    CLiCHeS
In today’s highly competitive marketplace....

              Nobody beats us.
          ...

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21 Indicators You Work With a Castrated Copywriter

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"21 Indicators You Work With a Castrated Copywriter" points out how to spot the ones with no balls and means to warn you to avoid hiring them.

"21 Indicators You Work With a Castrated Copywriter" points out how to spot the ones with no balls and means to warn you to avoid hiring them.

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21 Indicators You Work With a Castrated Copywriter

  1. 21 INDICATORS YOU WORK WITH A CaSTRaTeD CoPYWRiTeR
  2. HEAVY DEPENDENCE ON CLiCHeS
  3. HEAVY DEPENDENCE ON CLiCHeS In today’s highly competitive marketplace.... Nobody beats us. Nobody. Period. User-friendly... mission critical...
  4. SEVERE FIXATION WITH THe DaMn CoMPaNy
  5. SEVERE FIXATION WITH THe DaMn CoMPaNy   WELCOME TO LIGHTHOUSE FINANCIAL PL ANNING! We are CERTIFIED FINANCIAL PLANNERS. We take a whole-life approach to mapping the financial goals of our clients. Because we are fee-only, our only job is to make sure our clients are making the best choices. We don’t sell any products and do not receive commission for our investment advice or our financial recommendations. Why go with us? Our attention to detail and development of relationships with our clients is unparalleled. We’d love to have you join us...
  6. OVERWHELMING NEED TO SAY EVERYTHING ON THE FiR ST PaGE
  7. OVERWHELMING NEED TO SAY EVERYTHING ON THE FiR ST PaGE Everything can’t come first. Your home page or landing page should present an offer and a reason to take advantage of it. It sounds simple because it is.
  8. INABILITY TO EVOKE AN eMoTioN
  9. INABILITY TO EVOKE AN eMoTioN No pain, no gain. No tears, no joy. Identify the hot buttons... and push them.
  10. EXCESSIVE USE OF JaRGoN
  11. EXCESSIVE USE OF JaRGoN enhanced architectural framework.... premiums-to-reserves ratios... anti-microbial cleaning...
  12. RELUCTANCE TO PROVIDE MARKETING ADViCe
  13. RELUCTANCE TO PROVIDE MARKETING ADViCe “Yes sir. Yes ma’am.” = No help.
  14. COMPLETE LACK OF OPINION IN THE AREA OF GRAPHIC DeSiGN
  15. COMPLETE LACK OF OPINION IN THE AREA OF GRAPHIC DeSiGN “Sorry, wrong department. Around here, we only deal with words.”
  16. LACK OF INTELLIGENT QueSTioNs
  17. LACK OF INTELLIGENT QueSTioNs You shouldn’t trust a writer with all the answers. A smart copywriter is going to ask smart questions.
  18. DOESN’T KNOW SQUAT ABOUT SeO You don’t want to use tricks to get clicks, but you do want to use the right words in the right places. Get a copwriter who gets it.
  19. DOESN’T KNOW SQUAT ABOUT SeO You don’t want to use tricks to get clicks, but you do want to use the right words in the right places. Get a copwriter who gets it.
  20. AWKWARD REPETITION OF KeYWoR DS
  21. AWKWARD REPETITION OF KeYWoR DS To gain an understanding of auto insurance you should contact one of our professional, trained auto insurance specialists. At that time, one of our auto insurance experts will help assess your auto insurance needs and deliver a customized plan to lower your auto insurance costs. Click here for a free auto insurance consultation.
  22. INCLINATION TO CITE COPYWRITING FoR MuLaS
  23. INCLINATION TO CITE COPYWRITING FoR MuLaS A ton of magic formulas = a half-ounce of creative talent. If you don’t have a formula company, don’t fall for copywriting formulas.
  24. A TENDENCY TO AGREE WITH EVERYTHING You SaY
  25. A TENDENCY TO AGREE WITH EVERYTHING You SaY The copywriter who never challenges your ideas probably doesn’t have any.
  26. IMMEDIATE AVAILABILITY AND DUBIOUSLY L FeeS oW
  27. IMMEDIATE AVAILABILITY AND DUBIOUSLY L FeeS oW Your copywriter can start today, finish tomorrow and beat anyone’s prices. Do the math.
  28. AWARD-WINNING & WICKED CL eVeR NeSS
  29. AWARD-WINNING & WICKED CL eVeR NeSS Mediocre copywriters are obsessed with winning awards. Great ones are obsessed with winning business.
  30. AN IRRESISTIBLE COMPULSION TO HIGHLIGHT FeaTuReS
  31. AN IRRESISTIBLE COMPULSION TO HIGHLIGHT FeaTuReS Speeds, feeds, ingredients, years of experience, and so on. Features will fail you. Benefits bring the buyers.
  32. AN OVER ZEALOUS EMPHASIS ON INDUSTRY eXPeRieNCe
  33. AN OVER ZEALOUS EMPHASIS ON INDUSTRY eXPeRieNCe Industry expert. Copywriting expert. They are not the same thing.
  34. LAME OR NO WebSiTe
  35. LAME OR NO WebSiTe Does your doctor smoke? Is your financial planner poor?
  36. FEAR OF NeGaTiViTY
  37. FEAR OF NeGaTiViTY The copywriter afraid to write something negative is naive. The contrarian angle is positively powerful.
  38. CONCEPT ReCyCLiNG
  39. CONCEPT ReCyCLiNG It’s great to recycle waste, but don’t waste your time and money recyling ideas. Create something.
  40. NO SENSE OF HuMoR
  41. NO SENSE OF HuMoR Need a comedian? No. Need to make a human connection. Yes. It’s funny how powerful humor can be.
  42. YOUR COPYWRITER SHOULD HAVE SOME eVeN iF He iS a SHe
  43. DON’T BE aFRaiD Text YOU KNEW THIS WAS COMING... MeeT BaR RY FeLDMaN
  44. FELDMAN CReaTiVe Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since “Friday the 13th: Part VII” was released. You had to know this was coming.
  45. FELDMAN CReaTiVe A seasoned storyteller, Barry will help you create ultra-magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates. You had to know this was coming.

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